Think about the last product or service you purchased. Did it make you happy, frustrated or meh? Now think about your product or service. Do you think it helps to solve a problem or create a new one?
Together we'll tackle the basics of user experience and how together with a strong brand story designing for WordPress can be made much easier.
Learn how to plan and design a product/experience that offers meaning and emotion for its users.
5. EVERY ASPECT OF THE USER'S INTERACTION WITH A PRODUCT,
SERVICE, OR COMPANY THAT MAKE UP THE USER'S PERCEPTIONS OF
THE WHOLE. USER EXPERIENCE DESIGN AS A DISCIPLINE IS
CONCERNED WITH ALL THE ELEMENTS THAT TOGETHER MAKE UP THAT
INTERFACE, INCLUDING LAYOUT, VISUAL DESIGN, TEXT, BRAND, SOUND,
AND INTERACTION. UE WORKS TO COORDINATE THESE ELEMENTS TO
ALLOW FOR THE BEST POSSIBLE INTERACTION BY USERS.
UXPA, Usability Body of Knowledge, Glossary
UX IS DEFINED AS..
8. IT IS IMPORTANT TO REALIZE THAT
USABILITY IS NOT A SINGLE, ONE-
DIMENSIONAL PROPERTY OF A USER
INTERFACE. USABILITY HAS MULTIPLE
COMPONENTS AND IS TRADITIONALLY
ASSOCIATED WITH THESE FIVE USABILITY
ATTRIBUTES: LEARNABILITY, EFFICIENCY,
MEMORABILITY, ERRORS, SATISFACTION.
Jakob Nielsen, Usability
Engineering, 1993, p. 26
9. ITS MORE THAN THE THEME
YOU CHOOSE OR WHAT
COLOR TO DESIGN A BUTTON.
10. IT'S HOW USERS
▸ Read your blog
▸ Listen to or watch interactive content
▸ Navigate within your site
▸ Fill out forms
▸ Share posts to social media
14. NEVER INTERRUPT THE USER*
ASK YOURSELF IS THAT ON VISIT POP UP REALLY
IN THE USERS BEST INTEREST.
15. HOW DOES IT ALL
RELATE
USER EXPERIENCE + WORDPRESS + BRANDING + CONTENT
16. A STRONG BRAND
STORY HELPS TO
▸ Establish a community around your brand
▸ Evolve your offerings and reach
▸ Evangelize your brand more effectively
▸ Execute with intense collaboration
17. WITHOUT A STRONG BRAND STORY,
ATTEMPTS AT BUILDING A STRONG
PRODUCT OR USER EXPERIENCE IS
FUTILE
18. TOO OFTEN WE FOCUS MORE
ON EXECUTION BEFORE
DEFINING AND CLEARLY
COMMUNICATING THE
PRODUCT OPPORTUNITY OR
VALUE PROPOSITION.
19. A STRONG STORY
HELPS THE PRODUCT
▸ prevent scope creep
▸ prevent extended timelines
▸ prevent it going over budget
▸ prevent frantic feature reduction to match budgets
20. A STRONG STORY
HELPS THE TEAM
▸ to stop chasing tasks
▸ to not lose passion for their jobs
▸ prevent burnout
▸ overall job dissatisfaction
21. A STRONG STORY
HELPS USERS
▸ Not be confused by what they see vs their expectations
▸ Adopt the product better into their lifestyle
▸ Talk about it to their friends and share within their social
outlets