How to build a brand that is timeless in the hearts and minds of consumers. (Barcamp 2015)

1. Timeless Branding
David Yarde
Sevenality

2. Verb
To do, execute on a foundation,
to leave a mark or legacy.Branding
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4. We are in the age of the customer, the internet of all things, content first,
mobile first, inbound first time of life where everything is moving faster and
faster, leaving those who are ignorant to change behind, and embracing those
willing to go the extra mile.
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5. Information Advantage
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6. The ability of an organization to capture information,
ingest and analyze it and also use it quicker than your
competition.
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7. It’s all about Emotion
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8. We’d all like to think that we’re the most logical person in a
room. That everyone else’s logic is just a tad inferior to our own.
When it comes to branding, logic comes second.
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10. Strong branding helps to answer the question of what are we
here to do? A brand isn’t about what logical arguments you can
put together, but the way in which a individual or an organization
resonates with people emotionally.
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11. Relationships!
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12. The experiences created by your brand
works either to foster a relationship or
burn a bridge. Every business has a
logo or a name, but a small minority
could truly be considered a brand.
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13. Some brands capture the mind,
these are the ones that tend to be
associated with lifestyle type
products and services.
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14. Others capture the heart, these
brands are the one that create
commitment.
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15. Strong Internals!
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16. The process is the product. If the process
is compromised, then the end quality of
the product will also be compromised.
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17. Things won’t always turn out
perfectly, what’s important is sticking
to your values to find the best course
towards resolving the situation.
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18. !Know Your Priorities
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19. If your priority lies on the side of
becoming super rich and famous but
your home life is !suffering, then you
may need to revisit your priorities.
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20. If your priority is to create things
of value !then your brand has a
much higher chance with
attaining sustainability.
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21. !Simplicity is key
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22. Following trends will only get you on
the list of people who also were able
to follow that trend. Lists like those are
forgotten. They’re generic and leave
no impression over the long term. !
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23. Brands that keep things simple allow
for consumers to create “moments”
that not only leave a !strong
impression but also indirectly drive
future sales.
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24. What are your core values?
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25. Markets will change, products and services will change in
their own unique way over time, many other details can
change but your core values should stay steadfast.
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26. Nothing is particularly hard if you divide it into small jobs. -
Henry Ford
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27. 4 Key Principles!
!
Executing on these principles, when done right will
add significant long-term value. !
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28. Conduct a Personal/Business Audit!
!
It’s important to take time to get to know who
you(your business) are. Without this whats the point?
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29. Sharpen points of relevancy!
!
Actively seek out opportunities that will strengthen your
unique points. Want to be a better writer? Start a blog.
Want to communicate better with others? Volunteer with
others. Whatever you want to be better at, show up
consistently and put in the effort.
@dsmy | @sevenality

30. Always Be Authentic!
!
Stay true to you. Your brand should reflect
who you are. This makes it easier to keep
things consistent.
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31. Communicate the Benefits!
!
It’s easy to get lost in all the features of a product or all the
skills a person has, but what are the true benefits of these
things? When talking about your brand or an offering
highlight both why it’s important and what problem it solves.
@dsmy | @sevenality

32. It comes down to love
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33. The glue that holds together everything is love. If you don’t
love your product or what you do, neither will your
consumers. A brand only becomes timeless if it can be loved.
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34. www.sevenality.com
@dsmy | @sevenality
Thanks!