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Timeless Branding
David Yarde
Sevenality
Verb
To do, execute on a foundation,
to leave a mark or legacy.Branding
@dsmy | @sevenality
We are in the age of the customer, the internet of all things, content first,
mobile first, inbound first time of life where ...
Information Advantage
@dsmy | @sevenality
The ability of an organization to capture information,
ingest and analyze it and also use it quicker than your
competition...
It’s all about Emotion
@dsmy | @sevenality
We’d all like to think that we’re the most logical person in a
room. That everyone else’s logic is just a tad inferior to ...
Strong branding helps to answer the question of what are we
here to do? A brand isn’t about what logical arguments you can...
Relationships!
@dsmy | @sevenality
The experiences created by your brand
works either to foster a relationship or
burn a bridge. Every business has a
logo or...
Some brands capture the mind,
these are the ones that tend to be
associated with lifestyle type
products and services.
@ds...
Others capture the heart, these
brands are the one that create
commitment.
@dsmy | @sevenality
Strong Internals!
@dsmy | @sevenality
The process is the product. If the process
is compromised, then the end quality of
the product will also be compromised.
@...
Things won’t always turn out
perfectly, what’s important is sticking
to your values to find the best course
towards resolvi...
!Know Your Priorities
@dsmy | @sevenality
If your priority lies on the side of
becoming super rich and famous but
your home life is !suffering, then you
may need to...
If your priority is to create things
of value !then your brand has a
much higher chance with
attaining sustainability.
@ds...
!Simplicity is key
@dsmy | @sevenality
Following trends will only get you on
the list of people who also were able
to follow that trend. Lists like those are
for...
Brands that keep things simple allow
for consumers to create “moments”
that not only leave a !strong
impression but also i...
What are your core values?
@dsmy | @sevenality
Markets will change, products and services will change in
their own unique way over time, many other details can
change bu...
Nothing is particularly hard if you divide it into small jobs. -
Henry Ford
@dsmy | @sevenality
4 Key Principles!
!
Executing on these principles, when done right will
add significant long-term value. !
@dsmy | @sevenal...
Conduct a Personal/Business Audit!
!
It’s important to take time to get to know who
you(your business) are. Without this w...
Sharpen points of relevancy!
!
Actively seek out opportunities that will strengthen your
unique points. Want to be a bette...
Always Be Authentic!
!
Stay true to you. Your brand should reflect
who you are. This makes it easier to keep
things consist...
Communicate the Benefits!
!
It’s easy to get lost in all the features of a product or all the
skills a person has, but what...
It comes down to love
@dsmy | @sevenality
The glue that holds together everything is love. If you don’t
love your product or what you do, neither will your
consumer...
www.sevenality.com
@dsmy | @sevenality
Thanks!
Timeless Branding
Timeless Branding
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Timeless Branding

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How to build a brand that is timeless in the hearts and minds of consumers. (Barcamp 2015)

Published in: Business
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Timeless Branding

  1. 1. Timeless Branding David Yarde Sevenality
  2. 2. Verb To do, execute on a foundation, to leave a mark or legacy.Branding @dsmy | @sevenality
  3. 3. We are in the age of the customer, the internet of all things, content first, mobile first, inbound first time of life where everything is moving faster and faster, leaving those who are ignorant to change behind, and embracing those willing to go the extra mile. @dsmy | @sevenality
  4. 4. Information Advantage @dsmy | @sevenality
  5. 5. The ability of an organization to capture information, ingest and analyze it and also use it quicker than your competition. @dsmy | @sevenality
  6. 6. It’s all about Emotion @dsmy | @sevenality
  7. 7. We’d all like to think that we’re the most logical person in a room. That everyone else’s logic is just a tad inferior to our own. When it comes to branding, logic comes second. @dsmy | @sevenality
  8. 8. Strong branding helps to answer the question of what are we here to do? A brand isn’t about what logical arguments you can put together, but the way in which a individual or an organization resonates with people emotionally. @dsmy | @sevenality
  9. 9. Relationships! @dsmy | @sevenality
  10. 10. The experiences created by your brand works either to foster a relationship or burn a bridge. Every business has a logo or a name, but a small minority could truly be considered a brand. @dsmy | @sevenality
  11. 11. Some brands capture the mind, these are the ones that tend to be associated with lifestyle type products and services. @dsmy | @sevenality
  12. 12. Others capture the heart, these brands are the one that create commitment. @dsmy | @sevenality
  13. 13. Strong Internals! @dsmy | @sevenality
  14. 14. The process is the product. If the process is compromised, then the end quality of the product will also be compromised. @dsmy | @sevenality
  15. 15. Things won’t always turn out perfectly, what’s important is sticking to your values to find the best course towards resolving the situation. @dsmy | @sevenality
  16. 16. !Know Your Priorities @dsmy | @sevenality
  17. 17. If your priority lies on the side of becoming super rich and famous but your home life is !suffering, then you may need to revisit your priorities. @dsmy | @sevenality
  18. 18. If your priority is to create things of value !then your brand has a much higher chance with attaining sustainability. @dsmy | @sevenality
  19. 19. !Simplicity is key @dsmy | @sevenality
  20. 20. Following trends will only get you on the list of people who also were able to follow that trend. Lists like those are forgotten. They’re generic and leave no impression over the long term. ! @dsmy | @sevenality
  21. 21. Brands that keep things simple allow for consumers to create “moments” that not only leave a !strong impression but also indirectly drive future sales. @dsmy | @sevenality
  22. 22. What are your core values? @dsmy | @sevenality
  23. 23. Markets will change, products and services will change in their own unique way over time, many other details can change but your core values should stay steadfast. @dsmy | @sevenality
  24. 24. Nothing is particularly hard if you divide it into small jobs. - Henry Ford @dsmy | @sevenality
  25. 25. 4 Key Principles! ! Executing on these principles, when done right will add significant long-term value. ! @dsmy | @sevenality
  26. 26. Conduct a Personal/Business Audit! ! It’s important to take time to get to know who you(your business) are. Without this whats the point? @dsmy | @sevenality
  27. 27. Sharpen points of relevancy! ! Actively seek out opportunities that will strengthen your unique points. Want to be a better writer? Start a blog. Want to communicate better with others? Volunteer with others. Whatever you want to be better at, show up consistently and put in the effort. @dsmy | @sevenality
  28. 28. Always Be Authentic! ! Stay true to you. Your brand should reflect who you are. This makes it easier to keep things consistent. @dsmy | @sevenality
  29. 29. Communicate the Benefits! ! It’s easy to get lost in all the features of a product or all the skills a person has, but what are the true benefits of these things? When talking about your brand or an offering highlight both why it’s important and what problem it solves. @dsmy | @sevenality
  30. 30. It comes down to love @dsmy | @sevenality
  31. 31. The glue that holds together everything is love. If you don’t love your product or what you do, neither will your consumers. A brand only becomes timeless if it can be loved. @dsmy | @sevenality
  32. 32. www.sevenality.com @dsmy | @sevenality Thanks!

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