1. App Days 2011 | Cologne | Germany
Device Fragmentation 2011
Metrics of the Mobile Web

2. metrics: base
source: fitml.com
date: may 2011
sites: 324
countries: 228*
page impressions: 260.320.253
* ISO 3166-1 Country Codes

3. „Tour de Tra!c“

4. global view

5. 80% of
all
devices
accessing
mobile
websites
have
a touchscreen

6. 20% of
all
devices
accessing
mobile
websites
have
NO touchscreen

7. 46% of
the
web
content
was
delivered
in
HTML5 (minimum of <video/> element must be supported)

8. 46% of
the
web
content
was
delivered
in
HTML5 (minimum of <video/> element must be supported)
34% HTML 4
20% XHTML/ 1.0
XHTML MP/ 1.2 + others
XHTML MP/ 1.1

9. Global: Top 10 Devices Winner!
Apple iPhone (33,9%)
Samsung GT-i9000 (4,4%)
Apple iPod Touch (4,38%)
HTC Desire (2,65%)
Research in Motion BlackBerry 9700 (2,28%)
Research in Motion BlackBerry 8520 (2%)
HTC Wildfire (1,8%)
HTC Desire HD (1,8%) 4,40% 4,38%
2,65%
Samsung GT-S8500 (1,56%) 2,28%
2,00%
Research in Motion BlackBerry 9800 (1,44%) 1,80%
Longtail (43,79%) 1,80%
1,56%
1,44%
33,90%
2844 Devices
43,79%

10. Global: Top OS
iOS (38,7%)
Android (22,92%)
Symbian (12,19%)
Research in Motion (10,14%)
Samsung (5,88%)
Windows Mobile (1,96%)
Windows Phone (0,84%)
Longtail (7,37%) 5,88% 1,96%
0,84%
10,14%
7,37%
12,19%
38,70%
22,92%

11. Germany
Population: 81,799,600
GDP (nominal)
Total: $3.315 trillion
Per capita: $40,631 h4p://en.wikipedia.org/wiki/Germany

12. Germany: Top 10 Devices
Apple iPhone (40,01%)
Apple iPod Touch (5,56%)
Samsung GT-i9000 (4,8%)
HTC Desire (4,7%)
Samsung GT-S8500 (2,3%)
HTC Wildfire (1,73%)
Nokia 5800 XpressMusic (1,34%)
5,56 % 4,80 %
HTC HD2 T8585 (1,31%)
Nokia N8 (1,04%) 4,70 %
Motorola MB525 (0,89%) 2,30 %
Longtail (36,32%) 1,73 %
1,34 %
1,31 %
1,04 %
0,89 %
40,01 %
1307 Devices
36,32 %

13. Germany: Top OS
iOS (46,84%)
Android (22,51%)
Symbian (12,89%)
Samsung (5,82%)
Windows Mobile (2,76%)
Research in Motion (2,71%)
Windows Phone (1,35%)
Longtail (5,12%) 22,51%
12,89%
5,82%
2,76%
2,71%
1,35%
5,12%
46,84%

14. France
Population: 65,821,885
GDP (nominal)
Total: $2.582 trillion
Per capita: $41,018 h4p://en.wikipedia.org/wiki/France

15. France: Top 10 Devices
Apple iPhone (40,8%)
Apple iPod Touch (5,19%)
Samsung GT-i9000 (4,85%)
Reasearch in Motion BlackBerry 9700 (2,23%)
Reasearch in Motion BlackBerry 8520 (1,87%)
Nokia E71 (1,58%)
Samsung GT-S5230 (1,52%)
Apple iPad (1,43%) 40,80 %
Sony Ericsson X10 (1,4%)
HTC Desire (1,25%)
Longtail (37,88%)
5,19 %
4,85 %
556 Devices 2,23 %
1,87 %
1,58 %
1,52 %
1,43 %
1,40 %
1,25 %
37,88 %

16. France: Top OS
iOS (47,63%)
Android (18,45%)
Symbian (10,02%)
Research in Motion (8,35%)
Samsung (6,26%)
Sony Ericsson (2,67%)
Windows Mobile (1,34%)
Longtail (5,28%) 6,26%
2,67%
8,35% 1,34%
5,28%
10,02%
18,45%
47,63%

17. Switzerland
Population: 7,866,500
GDP (nominal)
Total: $512.065 billion
Per capita: $69,838 h4p://en.wikipedia.org/wiki/Switzerland

18. Switzerland: Top 10 Devices Wow!
Apple iPhone (58,76%)
Samsung GT-i9000 (5,45%)
HTC Desire (4,94%)
Apple iPod Touch (2,68%)
Research in motion BlackBerry 9700 (1,65%)
Sony Ericsson X10 (1,57%)
Nokia N8 (0,83%)
Samsung S8000 (0,82%) 21,90%
Research in motion BlackBerry 9000 (0,71%)
Samsung GT-S8500 (0,69%)
Longtail (21,9%)
0,69%
0,71%
0,82%
0,83%
1,57%
1,65%
593 Devices 2,68%
4,94%
5,45% 58,76%

19. Switzerland: Top OS
iOS (62,1%)
Android (18,57%)
Symbian (7,47%)
Research in Motion (4,15%)
Windows Mobile (1,96%)
Longtail (5,75%)
5,75%
1,96%
4,15%
62,10%
7,47%
18,57%

20. Austria
Population: 8,414,638
GDP (nominal)
Total: $376.841 billion
Per capita: $44,986 h4p://en.wikipedia.org/wiki/Austria

21. Austria: Top 10 Devices
Apple iPhone (24,34%)
Whats different,
Samsung GT-i9000 (9,6%)
HTC Desire (3,18%)
between Switzerland & Austria?
Samsung GT-S8500 (2,91%)
HTC Wildfire (2,73%)
Sony Ericsson X10 (2,1%)
Nokia C7-00 (1,82%)
Sony Ericsson U8i (1,68%) 24,34%
Apple iPod Touch (1,67%)
Samsung GT-S5830 (1,42%)
Longtail (48,55%)
9,60%
3,18%
710 Devices 2,91%
2,73%
2,10%
1,82%
1,68%
48,55% 1,67%
1,42%

22. Austria: Top OS Winner!
Android (34,62%)
iOS (26,44%)
Symbian (19,68%)
Samsung (8,52%)
Research in Motion (3,31%)
Windows Mobile (1,39%)
Longtail (6,04%)
34,62%
6,04%
1,39%
3,31%
8,53%
19,68%
26,44%

23. USA
Population: 308,745,538
GDP (nominal)
Total: $14.780 trillion (1st)
Per capita $47,132[3] (9th) h4p://en.wikipedia.org/wiki/Usa

24. USA: Top 10 Devices
Apple iPhone (33,7%)
Research in Motion BlackBerry 9700 (4,66%)
Apple iPod Touch (4,03%)
Research in Motion BlackBerry 8530 (3,49%)
Motorola Droid X (3,1%)
Research in Motion BlackBerry 9630 (2,73%)
Research in Motion BlackBerry 8520 (2,54%)
Motorola Milestone (2,51%) 33,70%
Research in Motion BlackBerry 9650 (2,42%)
HTC Incredible (2,39%)
Longtail (38,43%)
4,66%
4,03%
3,49%
1318 Devices 3,10%
2,73%
2,54%
2,51%
2,42%
38,43% 2,39%

25. USA: Top OS
iOS (37,98%)
Android (27,69%)
Research in Motion (25,1%)
Where is Symbian?
Longtail (9,23%)
37,98%
9,23%
25,10%
27,69%

26. India
Population: 1,210,193,422
GDP (nominal)
Total: $1.538 trillion
Per capita: $1,265 h4p://en.wikipedia.org/wiki/India

27. India: Top 10 Devices
Apple iPhone (5,11%)
Nokia 5130 XpressMusic (3,11%)
Nokia N2700 (3,05%)
Nokia 2690 (2,96%)
Fly 2080 (2,24%)
Research in Motion BlackBerry 9700 (1,89%)
Nokia X2 (1,86%)
Nokia E71 (1,86%) 6,99%
Nokia E63 (1,61%) 4,26%
Nokia 5233 (1,58%)
Longtail (74,73%) 4,17%
4,05%
3,07%
2,59%
565 Devices 2,55%
2,55%
2,20%
65,41% 2,16%

28. India: Top OS Home of Symbian
Symbian (33,12%)
Android (14,21%)
iOS (6,54%)
Samsung (6,12%)
Research in Motion (6,1%)
Sony Ericsson (5,6%)
Windows Mobile (1,05%)
Longtail (27,26%) 6,54%
14,21% 6,12%
6,10%
5,60%
1,05%
33,12%
27,26%

29. Ghana
Population: 24,233,431
GDP (nominal)
Total: $37.481 billion
Per capita: $1,542 h4p://en.wikipedia.org/wiki/Ghana

30. Ghana: Top 10 Devices
Sony Ericsson W350i (5,01%)
Nokia N2700 (2,79%)
Nokia 2330c (2,59%)
Sony Ericsson S312 (2,49%)
Sony Ericsson W880i (2,23%)
Sony Ericsson K800i (1,91%)
WTF?
Apple iPhone (1,7%)
Nokia E71 (1,47%)
Nokia 5800 XpressMusic (1,37%)
Nokia 5130 XpressMusic (1,31%)
Longtail (77,13%)
5,01%
2,79%
2,59%
644 Devices 77,13% 2,49%
2,23%
1,91%
1,70%
1,47%
1,37%
1,31%

31. Ghana: Top OS
Symbian (21,15%)
Nokia OS (14,34%)
Sony Ericsson W Series (12,92%)
Samsung SHP (5,91%)
Sony Ericsson K Series (4,9%)
Android (2,89%) iOS?
BlackBerry OS (2,1%)
Longtail (35,79%) 14,34%
21,15%
12,92%
5,91%
4,90%
2,89%
2,10%
35,79%

32. Overview
Device
Devices Device #1 OS #1 OS #2 OS Longterm
Longterm
Apple iPhone Android
Global 2844 43,79 % iOS (38,7%) 7,37 %
(33,9%) (22,92%)
Apple iPhone Android
Germany 1307 36,32 % iOS (46,84%) 5,12 %
(40,01%) (22,51%)
Apple iPhone Android
France 556 37,88 % iOS (47,63%) 5,28 %
(40,8%) (18,45%)
Apple iPhone Android
Switzerland 593 21,9 % iOS (62,1%) 5,75 %
(58,76%) (18,57%)
Apple iPhone Android
Austria 710 48,55 % iOS (26,44%) 6,04 %
(24,34%) (34,62%)
Apple iPhone Android
USA 1318 38,43 % iOS (37,98%) 9,23 %
(33,7%) (27,69%)
Apple iPhone Symbian Android
India 565 74,73 % 27,26 %
(5,11%) (33,12%) (14,21%)
Sony Ericsson Symbian Nokia OS
Ghana 644 77,13 % 35,79 %
W350i (5,01%) (21,15%) (14,34%)

33. OS & Versions

34. iOS Versions

35. Global: iOS Versions iOS Version 4.2.x
26,00%
iOS Version 4.1.x
9,04%
iOS Version < 3.1 iOS Version 4.0.x
iOS Version 3.1.x 4,88%
iOS Version 3.2.x
iOS Version 3.2.x
iOS Version 4.0.x 0,19%
iOS Version 4.1.x
iOS Version 4.2.x
iOS Version 4.3.x iOS Version 3.1.x
8,52%
iOS Version < 3.1
2,11%
iOS Version 4.3.x
49,27%

36. Germany: iOS Versions iOS Version 4.2.x
25,22%
iOS Version 4.1.x
8,94%
iOS Version < 3.1
iOS Version 3.1.x iOS Version 4.0.x
iOS Version 3.2.x 4,45%
iOS Version 4.0.x iOS Version 3.2.x
iOS Version 4.1.x 0,20%
iOS Version 4.2.x
iOS Version 4.3.x iOS Version 3.1.x
8,04%
iOS Version < 3.1
1,77%
iOS Version 4.3.x
51,38%

37. USA: iOS Versions
iOS Version 4.2.x
32,60%
iOS Version 4.1.x
6,99%
iOS Version 4.0.x
5,36%
iOS Version < 3.1
iOS Version 3.1.x iOS Version 3.2.x
iOS Version 3.2.x 0,42%
iOS Version 4.0.x
iOS Version 4.1.x
iOS Version 4.2.x iOS Version 3.1.x
iOS Version 4.3.x 10,19%
iOS Version < 3.1
2,25%
iOS Version 4.3.x
42,19%

38. Overview: iOS Versions
Global
Germany
USA
0 25 50 75 100
iOS Version < 3.1
iOS Version 3.1.x
iOS Version 3.2.x
iOS Version 4.0.x
iOS Version 4.1.x
iOS Version 4.2.x
iOS Version 4.3.x

39. Android Versions

40. Global: Android Versions Android Version 2.1
21,91%
Android Version < 2.1
8,64%
Android Version 3.x
0,65%
Android Version < 2.1
Android Version 2.1
Android Version 2.2.x
Android Version 2.3.x Android Version 2.3.x
Android Version 3.x 12,68%
Android Version 2.2.x
56,11%

41. Germany: Android Versions Android Version 2.1
20,03%
Android Version < 2.1
5,91%
Android Version 3.x
0,84%
Android Version < 2.1
Android Version 2.1
Android Version 2.2.x
Android Version 2.3.x
Android Version 2.3.x
Android Version 3.x 13,32%
Android Version 2.
59,90%

42. USA: Android Versions
Android Version 2.1
20,89%
Android Version < 2.1
15,05%
Android Version 3.x
0,69%
Android Version < 2.1 Android Version 2.3.x
Android Version 2.1 4,82%
Android Version 2.2.x
Android Version 2.3.x
Android Version 3.x
Android Version 2.2.x
58,54%

43. Overview: Android Versions
Global
Germany
USA
0 25 50 75 100
Android Version < 2.1
Android Version 2.1
Android Version 2.2.x
Android Version 2.3.x
Android Version 3.x

44. Enough Numbers!

45. In Mobile, fragmentation is forever.
Deal with init. and GetJar
Richard Wong, Investor AdMob
Time
Users
Technology

46. regions, people and situations
require a di!erent use of services.

47. App or Web?
The more comprehensive your
The more you limit an o!ering,
content gets the more
the easier it gets to access it
meaningful it gets to access it
through an App.
through the Web.
“Apps are like Songs“ “Cool URIs don't change“
Daniel K. Appelquist Tim Berners-Lee
http://www.torgo.com/blog/2009/06/apps-are-like-songs.html http://www.w3.org/Provider/Style/URI

48. thank you! @rolandguelle
Try our platform:
http://fitml.com
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http://www.flickr.com/photos/donkeyhotey/5679642883
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http://www.flickr.com/photos/garryknight/4888370567
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http://www.flickr.com/photos/novecentino/1020778171/
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