2. The Mobile Longtail Worldwide
Top 20 mobile devices by mobile web traffic
iPhone 37,15%
Samsung Galaxy SII 5,91%
Samsung Galaxy SIII 5,54%
Samsung Galaxy Ace 1,83%
50,4%
iPod Touch 1,60%
Motorola Droid Razr 1,57%
BlackBerry 9800 1,53%
iPhone BlackBerry 9300 1,38%
Samsung Galaxy S 1,35%
BlackBerry 9900 1,34%
BlackBerry 9780 1,20%
~4130 Devices
Samsung Galaxy S Plus 1,07%
Samsung Galaxy Note II 0,79%
BlackBerry 9700 0,75%
Samung Galaxy Nexus 0,67%
Sony EricssonLT18i 0,66%
Samsung
Galaxy SII HTC Desire 0,61%
Samsung BlackBerry 8520 0,60%
Galaxy SIII HTC Desire HD 0,58%
Samsung Nokia 800 0,58%
Galaxy Ace
Unique Devices 4130
Dominating Few* (50,4%) 4
*Devices needed to reach 50% of smartphone owners
Longtail** (49,6%) 4126 **Devices needed to reach the rest of smartphone owners
Sevenval Device Trends 2013 2
3. Not one but 4130+ different devices
access mobile websites worldwide today.
Sevenval Device Trends 2013 3
4. There are 1080 more devices than there were
5 months ago.
Sevenval Device Trends 2013 4
5. The few top 3 dominate 50,4% of the worldwide
market, but the longtail counts for 49,6%.
Sevenval Device Trends 2013 5
6. iOS Version Statistic
All Platforms
iOS is continuously updated, however old devices still exist which are not capable of updates.
Sevenval Device Trends 2013 http://david-smith.org/iosversionstats/ 6
7. Android Version Statistic
All Platforms
29,0%
1,3%
13,6%
2,2%
8,1%
45,6%
Due to manufacturer adaptations updates happen rarely. Thus a wide spread of OS versions is available.
Sevenval Device Trends 2013 http://developer.android.com/about/dashboards/index.html 7
8. 1.2 billion smartphones will
enter the market over the next 5 years,
about 40 percent of all handset shipments.
Sevenval Device Trends 2013 http://www.forbes.com/ 8
9. In mobile fragmentation is forever.
Deal with it.
Richard Wong
Investor in AdMob and Getjar
Sevenval Device Trends 2013 9
