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marketing concepts,types of demand & marketing structure
1. MARKETERS AND
PROSPECTSA marketer is someone who seeks a response
it could be an attention, a purchase or a
donation from another party called prospect.
Marketers are skilled at stimulating demand
for their product.
2. EIGHT DEMAND STATES(1) NEGATIVE DEMAND- Consumer dislike the
product and may even pay to avoid it.
(2) NON EXISTING DEMAND (NO DEMAND)Consumer may be uninterested in the product.
(3) LATENT DEMAND- Many consumer may share
a strong need that cannot be satisfied by an existing
product.
3. (4) DECLINING DEMAND- Consumers begin to buy
the product less frequently or not at all.
(5) IRREGULAR DEMAND— Consumer purchases vary
on a seasonal, monthly, weekly, daily, or even hourly basis.
(6) FULL DEMAND— Consumers are adequately buying
all products put into the marketplace.
4. (7) OVERFULL DEMAND- More consumers
would like to buy the product than can be satisfied.
(8) UNWHOLESOME DEMAND—
Consumers may be attracted to products that have
undesirable so-cial consequences.
10. Target market :-Every customer has different choices as per
their needs and identifying market
segments the marketer decides which
present greatest opportunities which
are their target markets.
Positioning :- Positioning is the process by which
marketers try to create an image or
identity in the minds of their target
market for its product, service,
idea, brand, or organization.
Segmentation:- When the marketers start dividing the
market in to segments as per customers
choices is known as Segmentation.