This document outlines the steps and activities for a 3-hour design thinking sprint workshop. The workshop involves understanding user problems through interviews and personas, defining the key problem, ideating potential solutions, prototyping top ideas, and testing prototypes with users. Participants will work individually and in groups on each step, with the overall goal of developing solutions to address an identified user problem.

1. DESIGN THINKING SPRINT (3 HOURS)
WORKSHOP

2. ◦WORKSHOP RULES:
◦ SHARE ANY AND ALL IDEAS
◦ —
THE ONLY BAD IDEA IS THE ONE THAT ISN’T
SHARED
◦ —
◦ NO HIERARCHY IN THE ROOM; ALL IDEAS ARE
EQUAL
◦ —
TURN OFF CELL PHONES, TABLETS AND
COMPUTERS - PLEASE!
◦ —
◦ ONE BREAK

3. TIME BOXING
INDIVIDUALLY
IN GROUP

5. GROUPS
3 MINUTES

6. 1. UNDERSTANDING
2. DEFINE
3. IDEATE
4. PROTOTYPE
5. TEST
STEPS
6.Short Presentaion

7. LET'S START

8. 1. UNDERSTANDING
2. DEFINE
3. IDEATE
4. PROTOTYPE
5. TEST

9. INTERVIEWS

10. ◦INTERVIEWS:
◦ ASK MORE THAN TWO PEOPLE
◦ 20% TALK / 80% LISTEN
◦ DO NOT ASK DIRECT QUESTIONS
ROLES IN THE TEAM
◦ - WHO ASKS? WHO NOTES?
◦ SIGN YOUR INTERLOCUTOR

11. QUESTIONSWhat is important when you purchasing a game?
What information are you looking for?
What is most important to you?
What is the biggest problem for You (When you are looking for new games)?
…

12. THERE ARE NO FACTS
INSIDE YOUR BUILDING
ROOM, SO…

13. GET OUT OF THE
BUILDING!
15 MINUTESIN GROUP

14. PROTOPERSONA

15. PERSONAS ARE FICTIONAL CHARACTERS
CREATED TO REPRESENT THE DIFFERENT USER
TYPES THAT MIGHT USE A SITE, BRAND, OR
PRODUCT IN A SIMILAR WAY.

16. DEMOGRAPHIC
QUOTE
KEY ATTRIBUTES
DRAWING OF YOUR PERSON
YOUR INTERLOCUTOR /
PERSONAS

17. KEY ATTRIBUTES
(PERSONALITY, FAMILY, WORK, NEEDS)„QUOTE"
DRAW YOUR PERSONA
DEMOGRAPHIC
(NAME, JOB, CITY, MARITAL STATUS)
SPLIT INTO 4 PARTS
10 MINUTESIN GROUP

18. WRITE OBSERVATIONS
ON STICKY NOTES
ADD INITIALS IN THE RIGHT
CORNER (OF YOUR PERSONA)
STICK THEM TO THE WALL
5 MINUTESINDIVIDUALLY

19. DISCUSS & GROUP STICKY
NOTES
5 MINUTESIN GROUP

20. 1. UNDERSTANDING
2. DEFINE
3. IDEATE
4. PROTOTYPE
5. TEST

21. ALL THE PROBLEMS THAT
YOU HAVE NOTICED
5 MINUTESINDIVIDUALLY

22. SELECT ONE PROBLEMON WHICH ONE
YOU WANT TO WORK
5 MINUTESIN GROUP

23. ◦INTERVIEWS:
◦ ASK MORE THAN TWO PEOPLE
◦ 20% TALK / 80% LISTEN
◦ DO NOT ASK DIRECT QUESTIONS
ROLES IN THE TEAM
◦ - WHO ASKS? WHO NOTES?
◦ SIGN YOUR INTERLOCUTOR
HOW TO HELP
………………………
TO SOLVE THE PROBLEM
……………………………………
TO ACHIEVE
……………………………………
(TO WHOM)
(WHAT PROBLEM/NEED)
(VALUE PROPOSITION)
PROBLEM
DEFINITION
5 MINUTESIN GROUP

24. 1. UNDERSTANDING
2. DEFINE
3. IDEATE
4. PROTOTYPE
5. TEST

25. FIND SOLUTION

26. ALL SOLUTIONS THAT YOU
HAVE IN MIND
5 MINUTESINDIVIDUALLY

27. 1. UNDERSTANDING
2. DEFINE
3. IDEATE
4. PROTOTYPE
5. TEST

28. CHOSE MAX 3 IDEAS
AND BUILD A PROTOTYPE

29. BUILD IT NOW!

30. 10 MINUTES
BUILD YOUR OWN
$1 PROTOYPE!

31. DRAW YOUR PROTOTYPE ON A PIECE
OF PAPER
USE REAL LABELS
THIS IS JUST A SKETCH
REMEMBER OF IMPORTANT
ELEMENTS: NAVIGATION, BUTTONS,
REAL COPY

32. A USER INTERFACE IS LIKE A JOKE.
IF YOU HAVE TO EXPLAIN IT,
IT’S NOT THAT GOOD.

33. 1. UNDERSTANDING
2. DEFINE
3. IDEATE
4. PROTOTYPE
5. TEST

34. TEST IT!

35. SHOW YOUR PROTOTYPE AND WATCH
DON'T TRY TO SELL YOUR IDEA
AVOID CONFRONTATION
FOCUS ON FEEDBACK
15 MINUTESIN GROUP

36. PRESENTATION

37. SHOW YOUR RESULTS
5 MINUTES
TELL ABOUT USER PROBLEMS, YOUR IDEAS, USER FEEDBACK
AND SHOW YOUR PROTOTYPE.
IN GROUP

38. THANK YOU
AND FOLLOW ME ON TWITTER: @EYSMONT