A rapid-fire overview at General Assembly, San Francisco

1. Seth Familian
Founder + Principal, Familian&1
DIGITAL TOOLS
FOR BUSINESS
familian1.com/dt4b
START HERE!

2. AGENDA
‣ A bit about me
‣ Digital tools for…
‣ Personal Productivity
‣ Marketing + Branding
‣ Collaboration (Team/Client)
2
© F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D
‣ Invoicing + Cashflow
‣ Automating the Web
‣ Data Analysis + Visualization
familian1.com/dt4b
FOLLOW ALONG!

3. SETH FAMILIAN, FOUNDER + PRINCIPAL, FAMILIAN&1
A BIT ABOUT ME 3
BUSINESS STRATEGY
GROWTH HACKING
PRODUCT MANAGEMENT WEB PRESENCE
TEACHING + EDUCATION PROCRAFTINATION
© F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D

4. DIGITAL TOOLS FOR BUSINESS
BEFORE WE BEGIN…
4
‣ Fasten your seatbelt
‣ Don’t write down URLs
‣ Interrupt me with questions!

5. DIGITAL TOOLS FOR BUSINESS
PERSONAL
PRODUCTIVITY
5

6. PERSONAL PRODUCTIVITY TOOLS
UNROLL.ME
6
© F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D
FOR EASY EMAIL MANAGEMENT
UNROLL.ME

7. PERSONAL PRODUCTIVITY TOOLS
1PASSWORD
7
© F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D
FOR EFFORTLESS PASSWORD SECURITY
ONEPASSWORD.COM

8. PERSONAL PRODUCTIVITY TOOLS
RESCUE TIME
8
© F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D
FOR PRODUCTIVITY TRACKING
RESCUETIME.COM

9. PERSONAL PRODUCTIVITY TOOLS
TODOIST
9
© F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D
FOR SLICK TASK-MANAGEMENT
TODOIST.COM

10. PERSONAL PRODUCTIVITY TOOLS
MOMENTUM
10
© F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D
MAKE BROWSER TAB PRODUCTIVE—
AND SOOTHING!
MOMENTUMDASH.COM

11. DIGITAL TOOLS FOR BUSINESS
MARKETING +
BRANDING
11

12. MARKETING + BRANDING
WITHOOMPH
12
© F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D
INSTANT, AFFORDABLE LOGOS
WITHOOMPH.COM

13. MARKETING + BRANDING
COOLORS
13
© F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D
AWESOME COLOR COMBOS
COOLORS.CO

14. MARKETING + BRANDING
MOO
14
© F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D
SUPER BEAUTIFUL BUSINESS CARDS
MOO.COM

15. MARKETING + BRANDING
SQUARESPACE
15
© F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D
FOR SIMPLE, ELEGANT MARKETING SITES
SQUARESPACE.COM

16. MARKETING + BRANDING
ADDTHIS
16
© F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D
FOR POWERFUL SOCIAL SHARING
ADDTHIS.COM

17. MARKETING + BRANDING
SEMRUSH
17
© F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D
FOR HELPFUL SEO INSIGHTS
SEMRUSH.COM

18. MARKETING + BRANDING
MEDIUM
18
© F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D
FOR COMMUNITY-DRIVEN BLOGGING

19. MARKETING + BRANDING
MIGHTYBELL
19
© F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D
FOR INSTANT PRIVATE COMMUNITIES

20. MARKETING + BRANDING
STAMPREADY
20
© F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D
FOR BEAUTIFUL (SIMPLE) EMAIL CAMPAIGNS
STAMPREADY.NET

21. MARKETING + BRANDING
CLOUDINARY
21
© F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D
SUPERFAST IMAGE HOSTING WITH
POWERFUL IMAGE TRANSFORMATIONS
CLOUDINARY.COM

22. MARKETING + BRANDING
FILESTACK
22
© F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D
SUPERFAST IMAGE HOSTING ALTERNATIVE
WITH POWERFUL TRANSFORMATIONS AND
BUILT-IN IMAGE TAGGING VIA AI
FILESTACK.COM

23. MARKETING + BRANDING
INTERCOM
23
© F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D
FOR EASY CRM + SEGMENTATION
INTERCOM.IO

24. DIGITAL TOOLS FOR BUSINESS
TEAM + CLIENT
COLLABORATION
24

25. TEAM + CLIENT COLLABORATION
CALENDLY
25
© F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D
FOR EASY SCHEDULING
CALENDLY.COM

26. TEAM + CLIENT COLLABORATION
UBERCONFERENCE
26
© F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D
FOR FREE CONFERENCE CALLS + SCREEN-SHARING
UBERCONFERENCE.COM

27. TEAM + CLIENT COLLABORATION
G-SUITE
DOCS, SHEETS, SLIDES
27
© F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D
EASY CONTEXTUAL CONVERSATIONS
WITH *SMALL* GROUPS OF PEOPLE
GSUITE.COM

28. TEAM + CLIENT COLLABORATION
HELLOSIGN
28
© F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D
ELEGANT DOCUMENT SIGNING
THAT’S LEGALLY-BINDING
HELLOSIGN.COM

29. TEAM + CLIENT COLLABORATION
GLIP
29
© F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D
ONE PLACE FOR EVERYTHING
GLIP.COM

30. TEAM + CLIENT COLLABORATION
TRELLO
30
© F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D
FOR PROJECT MANAGEMENT
TRELLO.COM

31. TEAM + CLIENT COLLABORATION
TRELLO
31
© F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D
FOR PROJECT MANAGEMENT
TRELLO.COM

32. TEAM + CLIENT COLLABORATION
TRELLO
+
SLACK
32
© F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D
FOR EASY TRACKING + CHATS
FOR PROJECT MANAGEMENT
SLACK.COM

33. TEAM + CLIENT COLLABORATION
INVISION
33
© F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D
VISUAL FEEDBACK, FLAT PROTOTYPES,
AND INTEGRATED KANBAN

34. TEAM + CLIENT COLLABORATION
AIRTABLE
34
© F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D
FOR ADVANCED OR HIGHLY
CUSTOMIZED WORKFLOWS
AIRTABLE.COM

35. TEAM + CLIENT COLLABORATION
SKITCH
35
© F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D
FOR VISUAL FEEDBACK
+
OR
SKITCH.COM
GET THE CHROME PLUGIN

36. TEAM + CLIENT COLLABORATION 36
WHICH
COLLABORATION
TOOL?!?!
CLASSIC TASK-MANAGEMENT
CHAT-CENTRIC
ALAS. THERE ARE MORE THAN A FEW…
VISUAL/KANBAN
HYPER-FLEXIBILE
OPTIMIZED FOR AGILE SOFTWARE DEVELOPMENT
© F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D

37. TEAM + CLIENT COLLABORATION
WHERE DOES
VIDEO FIT?
37
© F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D
REAL-TIME
SEMI-SYNCHRONOUS
ASYNCHRONOUS

38. DIGITAL TOOLS FOR BUSINESS
INVOICING
+ CASHFLOW
38

39. INVOICING + CASHFLOW
FRESHBOOKS
39
© F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D
EFFORTLESS INVOICING + EXPENSES
FRESHBOOKS.COM

40. INVOICING + CASHFLOW
STRIPE
40
© F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D
INSTANT PAYMENTS
STRIPE.COM

41. INVOICING + CASHFLOW
PATHWRIGHT
41
© F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D
TEACH ANYTHING
PATHWRIGHT.COM

42. INVOICING + CASHFLOW
CLARITY.FM
42
© F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D
MONETIZE YOUR EXPERTISE
CLARITY.FM

43. DIGITAL TOOLS FOR BUSINESS
AUTOMATING THE WEB
43

44. AUTOMATING THE WEB
IFTTT
44
© F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D
IFTTT.COM
FOR SIMPLE ACTIONS

45. AUTOMATING THE WEB
INTERCOM
45
© F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D
FOR TARGETED EMAIL
AND IN-APP CAMPAIGNS
INTERCOM.IO

46. AUTOMATING THE WEB
TYPEFORM
46
© F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D
GORGEOUS + POWERFUL SURVEYS
INTERCOM
+

47. AUTOMATING THE WEB 47
© F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D

48. AUTOMATING THE WEB
ZAPIER
48
© F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D
ZAPIER.COM
FOR COMPLEX ACTIONS

49. AUTOMATING THE WEB
CLEARBIT
49
© F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D
CLEARBIT.COM
FOR DATA ENRICHMENT

50. AUTOMATING THE WEB
SEGMENT
50
© F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D
SEGMENT.COM
FOR DATA ROUTING

51. AUTOMATING THE WEB
SEGMENT-CLEARBIT ENRICHMENT
51
© F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D
RAW DATA EXTRACT
Core Website
Enrichment of
email addresses

52. AUTOMATING THE WEB
SEGMENT-CLEARBIT-MIXPANEL
52
© F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D
RAW DATA EXTRACT
Core Website
Enrichment of
email addresses
LOADTRANSFORM
Behavioral Segments,
Funnels, Retention &
LTV

53. DIGITAL TOOLS FOR BUSINESS
DATA ANALYSIS +
VISUALIZATION
53

54. DATA ANALYSIS + VISUALIZATION
MIXPANEL
54
© F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D
MIXPANEL.COM
FOR USER-EVENT DATA

55. DATA ANALYSIS + VISUALIZATION
AMPLITUDE
55
© F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D
AMPLITUDE.COM
FOR USER-EVENT DATA

56. DATA ANALYSIS + VISUALIZATION
STATBOT.IO
56
© F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D
STATBOT.IO
FOR INTERCOM DATA

57. DATA ANALYSIS + VISUALIZATION
GOOGLE
ANALYTICS
57
© F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D
ANALYTICS.GOOGLE.COM
FOR WEBSITE TRAFFIC

58. DATA ANALYSIS + VISUALIZATION
QUINTLY
58
© F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D
QUINTLY.COM
FOR SOCIAL MEDIA DATA

59. DATA ANALYSIS + VISUALIZATION
GECKOBOARD
59
© F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D
GECKOBOARD.COM
FOR AGGREGATING DATA SOURCES

60. DATA ANALYSIS + VISUALIZATION
KLIPFOLIO
60
© F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D
KLIPFOLIO.COM
FOR AGGREGATING DATA SOURCES

61. DATA ANALYSIS + VISUALIZATION
CONNECTING THE DOTS
61
© F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D
RAW DATA EXTRACT LOADTRANSFORM
Traffic Sources
& Session Stats
RAW DATA
Behavioral Segments,
Funnels, Retention &
LTV
EXTRACT
Additional aggregation
and data refinement
Core Website
Social Engagement Footprint
Unified social
footprint metrics
Enrichment of
email addresses
CRM data store for
easy segmentation +
analysis
Additional context
on Twitter followers
More flexible segments,
funnels + retention
metrics

62. DATA ANALYSIS + VISUALIZATION
CONNECTING EVEN MORE DOTS
62
© F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D
LOAD
Custom
dashboards
synced with
70+ APIs
Traffic Sources
& Session Stats
Realtime (RT)
TRANSFORMRAW DATA EXTRACT
Core Website
Social Engagement Footprint
heavy-duty query tools already in place
App Databases
Custom aggregation scripts
Postgres or
Redshift DB
Daily
Pull
Internally-reported metrics
summarized for triangulation
Daily CSV
Behavioral segmentation
+ in-app messaging
RT
Behavioral Segments,
Funnels, Retention & LTV
RT
Unified social
footprint metrics
Unified app downloads
& ratings metrics
App Store Activity
email address
enrichment

63. DATA ANALYSIS + VISUALIZATION
WORD
ART
63
© F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D
WORDART.COM
FOR GORGEOUS WORD CLOUDS

64. DATA ANALYSIS + VISUALIZATION
MAPBOX
64
MAPBOX.COM
FOR GEOGRAPHIC DATA

65. DIGITAL TOOLS FOR BUSINESS
FINAL THOUGHTS
65

66. FINAL THOUGHTS 66
STAYING
ON TOP OF
THE TRENDS
© F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D

67. FINAL THOUGHTS 67
STAYING
ON TOP OF
THE TRENDS
FAMILIAN1.COM
© F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D

68. FINAL THOUGHTS
BE ENDLESSLY CURIOUS!
68
© F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D

69. DISCUSSION TIME
DIGITAL TOOLS FOR BUSINESS 69
QUESTIONS · FEEDBACK · IDEAS · INSIGHTS

70. THANK YOU!
KEEP IN TOUCH.
70
SETH@FAMILIAN1.COM · @SETHFAM1