It's never been more important for marketers, sales teams, and product managers to be data-driven. But how can three seemingly disparate teams align around a single analytical framework?
Thanks to the "AARRR" or "Pirate Metrics" funnel popularized by Growth Hacking, we can unify metrics across marketing, product and sales to develop a holistic understanding of any business with a digital presence.
This presentation, which was part 3 of Galvanize Boulder's "What the Funnel" workshop series in February 2018, walks through each step of the Pirate Metrics funnel, describing key metrics to measure, and how to measure them with free or low-cost digital tools.