As businesses shift toward the digital economy, a new perspective is required to move forward with modern leadership strategies. This presentation covers how to get beyond the increased noise level and develop digital leadership capabilities in any organization.

1. July 18, 2015
Sarah Granger, Leading in Digital

2. What is Digital Leadership?

3. Great Expectations
 Global scope
 24x7 engagement
 Integrated technologies
 Influencing networks
 Air of collaboration
 Streamlined teams
 Efficient triage
 Constant feedback loop

4. Challenges We Face
 Antiquated leadership styles
 Existing bureaucracy
 Stale team communications
 Fear of digital / public sharing
 Inconsistent policies
 Old technologies
 Outdated networks

5. Moving Forward

6. Envision the Future
 Bold ideas
 Rapid change
 Constant need for innovation
 Dynamic teams
 Increased noise level
 Expectations for open dialogue

7. Bold Ideas

8. Rapid Change

9. Constant need for
innovation

10. Dynamic Teams

11. Increased Noise Level

12. Expectations for Open Dialogue

13. Digital Leadership Qualities
 Constantly listening and learning
 Embracing change and flexibility
 Collaborating, sharing
 Maintaining an authentic voice
 Building strong personal networks
 Providing unique value
 Learning from mistakes
 Inspiring others

14. Demonstrating Digital
Leadership
 Show, don’t tell
 Engage & exchange
 Actively listen while you work
 Invite open discussion
 Assess quantitative & qualitative results
 Share what you learn
 Reward those who walk the talk

15. The path is never a straight line

16. Begin with the Basics
 Develop a vision for what you want to
convey online
 Craft a strategy with short & long-term
goals in mind
 Create the digital identity you want
 Choose 2 social media channels most
fitting your audience / market
 Build your digital media home
 Follow & connect with others

17. Intermediate Integration
 Engage on multiple channels
 Control & curate your message through
varied media – images, audio, text, video
 Build relationships with influencers, media
 Share content that reflects your leadership
style
 Optimize content for search engines
 Be useful, helpful, interesting, informative

18. Advanced Aggregation
 Hone your authentic voice
 Deepen connections with your audience
 Integrate your digital strategy on all
channels (e-mail, web, Intranet /
internal, lists, groups, social media,
mobile apps)
 Manage your online reputation
 Activate your networks & community
 Use your influence for good

19. Make the Most of Your Time
 Prioritize time online based on goals
 Schedule concrete blocks of time for
digital listening & engagement
 Focus on communities & groups most
meaningful to you, your organization
 Repurpose content at varying intervals
 Pay it forward: what you put in will come
back to you

20. Make Each Keystroke
Count

21. Questions?
Contact Sarah Granger:
@sarahgranger on Twitter
linkedin.com/in/sarahgranger
Learn more:
sarahgranger.com
leadingindigital.com
The Digital Mystique on Amazon / Kindle