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Dreamforce 2009: IT Success with Agile Development Processes

Agile implementation at IT organization with an example of building the Dreamforce registration app utilizing ADM/agile and

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Dreamforce 2009: IT Success with Agile Development Processes

  1. 1. IT Success with Agile Development Processes Track: IT Executive Kirsten O. Wolberg, Steve Greene, Nicola Dourambeis,
  2. 2. Safe Harbor Statement “Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements including but not limited to statements concerning the potential market for our existing service offerings and future offerings. All of our forward looking statements involve risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions proves incorrect, our results could differ materially from the results expressed or implied by the forward-looking statements we make. The risks and uncertainties referred to above include - but are not limited to - risks associated with possible fluctuations in our operating results and cash flows, rate of growth and anticipated revenue run rate, errors, interruptions or delays in our service or our Web hosting, our new business model, our history of operating losses, the possibility that we will not remain profitable, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, customer and partner acceptance of the AppExchange, successful customer deployment and utilization of our services, unanticipated changes in our effective tax rate, fluctuations in the number of shares outstanding, the price of such shares, foreign currency exchange rates and interest rates. Further information on these and other factors that could affect our financial results is included in the reports on Forms 10- K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time. These documents are available on the SEC Filings section of the Investor Information section of our website at, inc. assumes no obligation and does not intend to update these forward- looking statements, except as required by law.
  3. 3. Steve Greene VP, Program Management & Agile Development
  4. 4. Agenda  Challenges of growth at  Overview of Agile Methodology  Transformation Results  Best Practices in IT  Executive Perspective  Q&A
  5. 5. History
  6. 6. Unpredictable completion of projects or initiatives
  7. 7. Lack of Visibility
  8. 8. Resource Bottlenecks
  9. 9. Infrequent Customer Feedback
  10. 10. 2000 2001 2002 2003 2004 2005 2006 Features Delivered per Team Days between Major Releases
  11. 11. What did we do about it?
  12. 12. What is ADM? ADM (Adaptive Delivery Methodology) is an Agile discipline that is specific to It employs Scrum project management framework, adopts certain extreme programming practices and is based on lean principles.
  13. 13. What is ADM? Simple
  14. 14. Self-organized, empowered teams
  15. 15. What is ADM?Time-boxed, 30-day sprints
  16. 16. Daily, Verbal Communication
  17. 17. Potentially “release-able” every month
  18. 18. Transparency
  19. 19. 2000 2001 2002 2003 2004 2005 2006 2007 Features Delivered per Team Days between Major Releases Transformation Results
  20. 20. I knew we needed radical change to get us back on track to regular releases and agile delivered. ” Parker Harris Founder and Executive Vice President, Technology & Products “
  21. 21. Nicola Dourambeis Director Agile Technologies
  22. 22. IT has some different challenges Leverage the benefits of ADM
  23. 23. Embracing the Opportunities in ADM Use Iterative Delivery Don’t try to tackle everything at once Use Iterative Delivery Don’t try to tackle everything at once
  24. 24. Deliver early and often Gain true visibility to progress
  25. 25. Prioritize for Business Value Bring Risk Forward
  26. 26. Focus on building the Minimum market feature set
  27. 27. Don’t compromise quality
  28. 28. Make Business Partners your Allies Early user acceptance testing Sprint Reviews
  29. 29. Looks for ways to become more efficient Small teams Tight communication Let them own the delivery
  30. 30. Kirsten O. Wolberg Chief Information Officer
  31. 31. Dreamforce built on
  32. 32. Dreamforce 2009 Timeline Mar Apr May July Aug Sept Oct Nov DecFeb Reg Go Live July 13, 2009 Dreamforce 2009 November 17-20, 2009 Jun Phase I – support registration open Phase 2 – support attendee Last Mile & Onsite Project staffed Team ramped Release 1 Sprint 2 Sprint 3 Sprint 4 Final release Support & Maintenance Sep 2009 * 5 Releases. 4-week sprints Oct 2009 Aug 2009 Sprint 0 Sprint 5Sprint 1 Sprint 6 Sprint 7 Sprint 9 Sprint 8
  33. 33. Functionality at a Glance - Dreamforce 2009 Online Reg Event Admin Attendee Portal Event Reg Promotions Housing Networking Activity mgmt Paid training Attendee Flows 1.Customer 2.Sponsors 3.Executives 4.Press/IA 5.Employee 6.Labor/Misc Payment processing Reg Administration Pricing & Promo management Campaign tracking Ad hoc reporting Revenue Financial Mgmt Capacity Planning Wizard based housing and training changes Service Cloud Enhanced Agenda Builder Expo Catalog  campground sessions 1.Demo Catalog 2.Success Clinics 3.Code Clinics 4.Hero Theater MyCalendar Surveys Announcements Content Catalog Social Networking Onsite Check-in 90-sec check-in New Reg Survey Kiosks Announcements Lead Scanning Kiosks/Badging Mobile portal and schedule access Sales (62 Org) Visibility to Dreamforce registrations Regional dashboards Meeting Planner for EBC meeting Legend: Release 1 Release 2 Release 3 Release 4 Release 5 Legend: Release 1 Release 2 Release 3 Release 4 Release 5
  34. 34. Agile in IT at Lessons Learned
  35. 35. Take Aways  ADM provides competitive advantage with predictability, visibility and greater throughput  Deepens the relationships with our Business Partners  Power of paired with ADM can produce immediate and dramatic results
  36. 36. Kirsten O. Wolberg Chief Information Officer Nicola Dourambeis Director, Agile Technologies QUESTION & ANSWER SESSION Steve Greene Vice President, Program Management & Agile Development
  37. 37. Agile Planning: Coming Soon to You • Spring 2010: CA launching commercial product similar to Scrumforce • Join the CA Agile Community and shape your dream product • Booth 902: Find out more on the Cloud Expo show floor
  38. 38. Complete an Online Survey. Enter to WIN! Help us save trees AND tell us what you think about this session. Help us make Dreamforce even better next year – 2 ways to help: 1.Visit the survey counters in Moscone North & South lobbies, OR 2.Login to the attendee portal to complete session surveys Complete a survey for this session and you’ll be entered to win a new iPod Nano. The more surveys you complete, the better your chances to win one of the 14 we’re giving away each day!
  39. 39. You’re First App’s On Us! Get your free licenses In Person: Custom Cloud 2 Campground Tweet: Email: Online: Redeem your card for prizes including flip cams, gift cards and more
  40. 40. Booth #616 THANK YOU ! Ask us how. Wear our T-shirt. Win a grand.