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Dreamforce 2009: IT Success with Agile Development Processes
IT Success with Agile Development
Track: IT Executive
Kirsten O. Wolberg, salesforce.com
Steve Greene, salesforce.com
Nicola Dourambeis, salesforce.com
Safe Harbor Statement
“Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain
forward-looking statements including but not limited to statements concerning the potential market for our existing service
offerings and future offerings. All of our forward looking statements involve risks, uncertainties and assumptions. If any
such risks or uncertainties materialize or if any of the assumptions proves incorrect, our results could differ materially from
the results expressed or implied by the forward-looking statements we make.
The risks and uncertainties referred to above include - but are not limited to - risks associated with possible fluctuations in
our operating results and cash flows, rate of growth and anticipated revenue run rate, errors, interruptions or delays in our
service or our Web hosting, our new business model, our history of operating losses, the possibility that we will not remain
profitable, breach of our security measures, the emerging market in which we operate, our relatively limited operating
history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue
to release and gain customer acceptance of new and improved versions of our service, customer and partner acceptance
of the AppExchange, successful customer deployment and utilization of our services, unanticipated changes in our
effective tax rate, fluctuations in the number of shares outstanding, the price of such shares, foreign currency exchange
rates and interest rates.
Further information on these and other factors that could affect our financial results is included in the reports on Forms 10-
K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time. These
documents are available on the SEC Filings section of the Investor Information section of our website at
www.salesforce.com/investor. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-
looking statements, except as required by law.
VP, Program Management &
Challenges of growth at salesforce.com
Overview of Agile Methodology
Best Practices in IT
What is ADM?
ADM (Adaptive Delivery Methodology) is an Agile
discipline that is specific to salesforce.com. It employs
Scrum project management framework, adopts certain
extreme programming practices and is based on lean
Dreamforce 2009 Timeline
Mar Apr May July Aug Sept Oct Nov DecFeb
Reg Go Live
July 13, 2009
November 17-20, 2009
Phase I – support registration open
Phase 2 – support attendee
Last Mile & Onsite
Sprint 2 Sprint 3 Sprint 4
Support & Maintenance
* 5 Releases. 4-week sprints
Sprint 0 Sprint 5Sprint 1 Sprint 6 Sprint 7 Sprint 9
ADM provides competitive advantage with predictability,
visibility and greater throughput
Deepens the relationships with our Business Partners
Power of Force.com paired with ADM can produce
immediate and dramatic results
Kirsten O. Wolberg
Chief Information Officer
Director, Agile Technologies
QUESTION & ANSWER
Vice President, Program Management &
Agile Planning: Coming Soon to You
• Spring 2010: CA
product similar to
• ca.com/agile: Join the
CA Agile Community
and shape your dream
• Booth 902: Find out
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