lillitput india

1. KIDS WEAR

2. Kids wear is defined as apparel for the
kids. Kids are generally defined as
children in the age group of below 15
years

3. • In 1990’s-
For children's most of the decision on most things, such as clothing were
made by their parents.
• In today's generation-
Children's make there own decisions.
• Reasons are:-
 Children becoming more fashion and brand conscious.
 Increased media exposure,
 Double-income parents,
 Kids are aware of branded goods,
 30% of the population is lesser than 15 years of age.
 2 crore births every year, so kids wear is big opportunity.

4. KIDS WEAR MARKET SIZE IN INDIA
 Kids wear market size - Rs 38,000 crore.
 25 % of the total Indian apparel category.
 It is expected to reach Rs 58,000 crore by 2014.
 Growing rate - 17 %.
 Over all growth is 14% in kids apparel industry in
India.
 Current Growth rate - 4.5 %
 88 percent of kids wear is readymade and thus
brands have only been able to corner 12 %.

5. LILLIPUT
• Started by Sanjeev Nirula,
• Stated in 1991 at Govind Puri Delhi.
• Started with a small unit with 25 sewing machines.
• He employed four people and hired tailors on contract to take
up fabrication work for exporters.
• It required an investment of Rs.1 lakh which came from his
own savings and as a loan from his father.
• He closed 1990-91 with a turnover of Rs 8 lakhs and it proved
to be a turning point.
• Lilliput was finally born in april 2003 as a brand.
• It has 260 stores in all over India.

6. By surveying the Indian market Narula’s realized that there
was a vacuum in branded garments for kids and the ones
which were available were either expensive or tacky.
He spend all his money in Delhi’s Greater Kailash market for
his first store, which opened in April 2003.
Then the Brand Lilliput was finally born.
He started with a concrete business plan and an aggressive
growth strategy, he did not take the franchising route to grow.
He started Booking shops in upcoming malls over the
country.
In next seven years, the number of stores across the country
increased to 250.

7. MANUFACTURING
STRENTH STATICS:
 Five manufacturing units in Delhi/NCR.
 High-tech Machines : Over 4000
 Workforce : Above 7500
 Production Capacity : 1 million units per
month
 Total Production Area: 4,50,000 sq.ft.

8. EXPORT
Besides being a FAMA approved Company, their
prestigious clients are:
In USA: Gap, Carters, Gymboree, Oshkosh BGosh,
Macys
In UK: Primark, Gap, Next
In France: Carrefour, Casino
In South Africa: Woolworths
In Germany: Otto, Earnest Fam

9. INTERNATIONAL
He opened the first store Internationally in 2007.
Now it has more than 30 stores in 10 countries apart from India.
STATICS:
Kingdom of Bahrain: 2
Kingdom of Saudi Arabia: 1
Egypt: 10
China: 10
Nepal: 3
Kuwait: 1
Sultanate of Oman: 1
Ukraine: 2
Kingdom of Yemen: 1

10. RETAIL
STRENTH STATICS:
Exclusive Brand Outlets: 250
Shop-in-shops in Multi Brand Outlets: Over 400
Distributors: 35
Cities: 153
Points of Sale: 1000+

11. Channel
Partners:
 Lilliput has partnered with all the major large Multi
Brand Outlets to ensure the products availability to
patrons everywhere.
 Lifestyle
 Shoppers Stop
 Pantaloons
 India bulls Megastore
 Spencer's
 Reliance Footprint

12.  Ebony
 Metro
 Ritu Wears
 Appeal
 Chunmun
 Mochi
 Regal
 Hyper city
 Big Bazaar
 Central
 Globus

13. DEVELOPMENT PROJECT IN OTHER
COMPANIES
 South Africa
 Kingdom of Morocco
 Tunisia
 Dubai
 Malaysia Developmental

14. Awards and Recognition
1.The Pinnacle Award for Best Brand in Kidswear 08-09, from Shoppers Stop.
2.Brand of the Year “08 Award in the Kidswear category by Clothing Manufacturers Association of India (CMAI).
3.Brand Entrepreneur of the Year 08 – Mr.Sanjeev Narula
4.Mr. Sanjeev Narula (M.D., Lilliput Kidswear Ltd.) received UDYOG RATTAN for “Excellence in Retail” Certified by IES in Feb.08.
5.The most prestigious LYCRA Award for “Most admired Brand of the Year “in Jan.08.
6.“Reid & Taylor award” for retail Excellence in Kidswear, Presented by Asia Retail Congress 2008.
7.The Pinnacle Award for Best Brand in Kidswear 07-08, from Shoppers Stop.
8.Kidswear Brand of the Year 07-08 by Central Icons.
9.Bhartiya Shiromani Puraskar to Mr.Sanjeev Narula by the Institute of Economic Studies in January 09.
10.Most Admired brand – Kidswear’ at the Images Fashion Forum ’09, for the second consecutive year
11.Retailer of the year-Kidswear; ’ at Reid & Taylor Excellence Awards09 ’, for the second consecutive year
12.Glory of India’ Award Presented to Mr. Sanjiv Narula (Managing Director – Lilliput Kidswear Ltd.); ’ at Institute of Economic Studies & (February
2009).’, for the second consecutive year
13.Rashtriya Rattan Award on 23rd May’ 09 to Mr. Sanjeev Narula (Managing Director-Lilliput Kidswear Ltd.) for outstanding Individual
Achievements by Citizens Integration Peace Society
14.Trusted Brand’ 09 Award on 28th May’ 09 by the Reader’s Digest (Voted by Consumers)
15.Pinnacle Award 09 in August by Shoppers Stop
16.SME of the year by CNBC TV 18 & ICICI Bank’s Emerging India Awards 2009.
17.Most Promising SME-Retail by CNBC TV 18 & ICICI Bank’s Emerging India Awards 2009.
18.Brand of the Year 2009 by CMAI Apex , For the third consecutive year

15. As most orders had been from companies retailing in kidswear , it had by
default, become Narula’s expertise.
And upon surveying the Indian market he realized that there was a vacuum in
branded garments for kids and the ones which were available were either
expensive or tacky.
Hezeroed in on Delhi’s Greater Kailash market for his first store, which
opened in April 2003. Brand Lilliput was finally born.

17. It has now become one of the dominating players in the Indian Branded Kidswear
segment. With more than 210 exclusive brand outlets and 6 state of the art
manufacturing
LPT India has an extensive network & reach spread across the country. Also,
It has recently entered a couple of markets in the Middle East

18. Lilliput Kidswear Ltd. awarded as the 'SME of the Year' at the Emerging
India Awards 2009

19. GINI & JONY
Chairman & Managing Director - Mr. Prakash Lakhani
Almost three decades ago, Gini & Jony sells apparel for kids
under its own brand through a mix of company-owned and
franchisee outlets.
 It was originally incorporated on November 11, 1994 as
Gini and Jony Apparrel Private Limited under the
Companies Act, 1956.
The Company name was changed to Gini & Jony Apparel
Private Limited on December 24, 2002.
Further with effect from November 13, 2006, the name was
changed to Gini & Jony Private Limited

20. The Company also became public limited company under the name
Gini & Jony Limited.
The registered office of Company was shifted on November 16, 2006 from
A-2/470
It was originally incorporated on November 11, 1994 as Gini and Jony
Apparrel Private Limited under the Companies Act, 1956.
The Company name was changed to Gini & Jony Apparel Private Limited on
December 24, 2002. Further with effect from November 13, 2006, the name
was changed to Gini & Jony Private Limited

21. The promoter group holds close to 63% stake in the retail chain while Anil
Ambani's Reliance Capitalowns 22%.
Arisaig Partners' Arisaig India fund too owns close to 9% in Gini & Jony, with some
private individuals holding the rest.

22. Gini & Jony is currently present in 79 cities with 277 exclusive brand
outlets, 240 large format stores including Shoppers Stop, Lifestyle,
Pantaloons, Globus, Reliance Trends and Reliance Footprints. It is also
present in 512 multi-brand stores.

23. • Key Milestones
• Year Event
• 1994 Incorporation of the Company
• 1994 First presence in LFS – Shoppers’ Stop, Mumbai
• 1996 Launch of first EBO in Hyderabad
• 2002 Manufacturing facility at Daman ( Union Territory) became operational
• 2005 Setting up of manufacturing facility at Baddi ( Himanchal Pradesh)
• 2005 Private equity investment by Reliance Energy Investments Limited (ADAG Enterprise)
• 2005 Licensee Agreement signed with Levi Strauss (India) Private Limited
• 2005 Launch of “Gini” and “Jony” characters.
• 2006 Private equity investment by Arisaig India Fund Limited (a registered FII in India)
• 2006 Expanded manufacturing facility at Daman ( Union Territory)
• 2006 National distributorship agreement signed with Benetton India Private Limited and Reebok
India
• Company
• 87
• 2007 Launched “Freedom Fashion” stores, - lifestyle stores for kids, through our Subsidiary GJFFL

24. • Awards & Achievements
• Year Event
• 2001 Images fashion Hall of fame award for “Most Admired Kidswear Brand”
• 2002 Inside Fashion award for Excellence in retail performance
• 2002 CMAI’s Apex award for Kidswear brand of the year
• 2002 Images fashion award for “Most Admired Kidswear Brand”
• 2003 Images fashion award for “Most Admired Kidswear Brand”
• 2003 CMAI’s Apex award for “Kidswear brand of the year”
• 2003 Shoppers’ Stop Pinnacle award for Best Kids Brand
• 2003 Inside Fashion award for “Excellence in retail performance”
• 2004 Images fashion award for “Most Admired Kidswear Brand”
• 2004 Shoppers’ Stop Pinnacle award for “Best Kids Brand”
• 2005 Images fashion award for “Most Admired Kidswear Brand”
• 2005 CMAI’s Apex award for “Kidswear brand of the year”
• 2005 Shoppers’ Stop Pinnacle award for “best kids brand”
• 2006 Images fashion award for “Most Admired Kidswear Brand”

25. Advertisement regarding Issue Price and Prospectus
We will issue a statutory advertisement after the filing of the
Prospectus with the RoC. This advertisement, in
addition to the information that has to be set out in the statutory
advertisement, shall indicate the Issue Price. Any
material updates between the date of the Red Herring Prospectus
and the date of Prospectus will be included in such
statutory advertisement.