On 21st April 2015, I was invited at SZABIST to demonstrate a lecture and share insights on "Digital Marketing In Pakistan". This is the very presentation that was showcased and discussed with the entire class of MBA and BBA students for BABS 15 program. For more details, please visit www.shafiqsiddiqui.com

1. www.shafiqsiddiqui.com

2. What Is Digital Marketing?
• A Process of Marketing products and
services though digital platforms like:
– Computers,
– Cell Phones,
– Tablets,
– Game Consoles,
– Digital Billboards
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3. What Is Digital Marketing?
• Products and services are marketed
digitally to expand the size of
customer / consumer base.
– Potential customers living cross-border,
neighboring areas etc.
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4. Why Opt Digital Marketing?
• Find Relevant Target Market
• Engage With Target Market
• Motivate Your Target Market To
Participate & Take Action
• Spending Efficiently With Focused ROI
• BE FOUND!
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5. Key Determinants Of Digital
Marketing
• Content Marketing
• Social Media Marketing
• Search Engine Optimization
• Online PR
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6. Content
• Content Is The KING!
• Is It Really?
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7. Content
• Content Writing
• Content Marketing
• Content Curation
• Content Intelligence
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8. Content Writing
• Blogging
• Press Releases
• Website Content
• Ebooks
• Article Submission
• Reviews
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9. Content Marketing
• What: A strategic marketing approach
• How: Focused on creating reliable, relevant and regular content
• Why: So that it can be distributed to the target market and they
can be engaged to take actions
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10.  70% consumers prefer to read articles
& blogs to know about organization
rather than believing on advertisements
Content Marketing Fact # 1
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11. www.shafiqsiddiqui.com
 61% of the customers are attracted by regular
content
Content Marketing Fact # 2

12. www.shafiqsiddiqui.com
 Users spend about 23% of their time on social
media platforms and on reading articles/blogs
Content Marketing Fact # 3

13. www.shafiqsiddiqui.com
 78% of the total customers prefer relationship
with the continuous content providing
organizations
Content Marketing Fact # 4

14. Content Curation
• Content curation is the process of finding
content produced by others that will be
useful for your target audience and then
publishing it on your own platform – by
giving credits.
• A gallery curates works of painters and
sculptures, digital marketers curate articles
and blog posts
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15. Content Intelligence
• The combination of Business Intelligence
and Content Management Technology
• Have You ever Wondered How DarazPk &
OLX Work?
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16. Social Media Marketing
• The kind of online marketing that is carried
out through social networking sites.
– Facebook
– Twitter
– LinkedIn
– Google Plus
– Pinterest
– Instagram
– Tumblr
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17. Search Engine Optimization (SEO)
• Techniques and methodologies used to
boost the number of visitors on website –
It’s All About Increased Traffic.
• Making the site appear high on SERPs
(Search Engine Result Pages)
• Finding and grouping relevant keywords
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18. Search Engine Optimization (SEO)
• Google Ranking
• Google Analytics
• On-Page SEO
• Off-Page SEO
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19. Online PR
• Influencing individuals, businesses and
professionals online
• Result in featured story
• Awesome for bloggers, entrepreneurs,
twitter users, brands etc.
• Event Blogging companies in Pakistan are
head-hunting for candidates with highly
skilled Online PR
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20. www.shafiqsiddiqui.com
shafiq.siddiqui81@gmail.com; shafiq@shafiqsiddiqui.com
https://www.facebook.com/shafiqulhasansiddiqui
https://twitter.com/shafiqulhasan81
“shafiqsiddiqui.com”
https://www.linkedin.com/in/shafiqsiddiqui

21. www.shafiqsiddiqui.com