60 Website Optimization Points for SEO Success

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HEY FOLKS..
Keep this checklist with you
to start the SEO process,
presenting the top 60 SEO
points you need to do for a
better search engine
ranking.

THE CONTENT
We have grouped the SEO
points as
1: Website Content Related
2: URLs, Links, Navigations
3: General Website
Performance

PAGE TITLE
Giving the keywords at the
page title is very important
in getting high position in
search engine results, that
must be kept short as 70
characters.

META DESCRIPTION
Give the keywords in the meta
description with the
sentence of 140 characters
that best describes your
web page.

META KEYWORDS
Give the related high demand
keywords at the meta
keyword section with
including a long tail keyword
that best suits your
webpage.

H1 TAGS
Do not forget to give the page
title in the h1 tags in your
webpage with the headline
made with the keyword.

SINGLE H1
Never give multiple h1 tags in
the same webpage, instead
you must provide only one.

H2 TAGS
Include keywords at h2 tags
that can be made for those
texts that comes as a sub
section of the h1 headline.

KEYWORDS IN BODY
After identifying the most
suitable keyword phrases
that related your webpage,
make that phrase come 4 or
5 times in the body.

KEYWORD CONSISTENCY
Never stuff keywords, by
repeating a same set of
keywords many times;
instead maintain a steady
consistency like 4 time in
300 words.

HIGHLIGHTING KEYWORDS
You can highlight the
keywords like making it
bold, or italics or as
underlining; making it
noticeable to the users as
well as to the search
engines.

TEXT-HTML RATIO
Some crawlers calculates text
to html ratio of each page
and affects the page ranking
if the ratio is too low.

COPY CHECKING
Check your web page content
with the online copy checker
to make it a unique content
in the web.

IMPORTANT KEYWORDS
Once a set of keywords
related to your website
sections are made select the
important keywords to be
included in the body after
finding the search volumes
from the audience.

BREAD-CRUMB LINKS
Reduce the bounce rate by
giving bread-crumbs at the
top or at bottom of your
page with making the
audience easy navigation to
their required page.

NUMBER OF IMAGES
Even though images attracts
audience, the number of
images can be reduced if it
takes time to load; instead
you may try the loading of
images on scrolling down.

BLOG
Set up a Blog, to post new
contents that can contain
related keywords for the
customers to view at the
search engines and by
increasing the impression of
the web pages.

IMAGE SEARCH
Give Logo Name with
Keywords, so that an image
search may also bring your
company logo in the search
results.

ANIMATION TEXTS
Replace Usage of Flash with
html components so that the
search engine crawlers can
read the text inside it quiet
easily.

IMAGE NAMING
Give images names with
keywords for image search
bots to display and make a
link to your website from the
image search results.

IMAGE ALT-TAGS
Give Alt tags on images with
keywords, as the search
engine uses image bots in
searching the images
related to that keywords.

IMAGE DESCRIPTION
Use Image Description with
keywords for image search
bots to display the images
of your company at image
results.

URL KEYWORDS
Give the best keywords in the
URL that suits the webpage,
one of the most important
ranking factors.

KEYWORDS LINKS
Give Footer Inner Pages
Links, to support and make
the subpages more visible
to search engine crawlers
and to increase keyword
ranking.

LOGO LINKING
Link Logo to Homepage, for
making easy navigation to
the main page from the inner
sub pages and for better
image search results.

URL DASHES
Replace underscore with
dashes in the URL; to make
the web link available at
search results for both of
the keywords rather that
keyword1_keyword2.

SIMPLE URLS
Give names in URL to replace
special symbols as such
URLs are given low priority
to be indexed, and are
considered to be generated
with codes from the website.

RANDOM URLS
Give Modified page for
random URLs with a
message that such URL do
not exist and possibly a link
to the main page or contact
texts to get the customers.

SHORT URLS
Replace long URL with short
ones, making keywords
close to the domain names
to get more priority in the
search results.

BROKEN LINKS
Fix Broken links using XENU
software that gives us the
list of the status of all the
links; so that we can work
on 404 error status.

UN CRAWL ABLE LINKS
Fix the Crawl Error Pages
from Google WebMaster
results at the crawl status of
the website.

INTERNAL LINKS
Give considerable amount of
internal links, not making
many, but at least 2 or 3
from a page to your other
inner pages.

NOFOLLOW LINKS
Give rel=”nofollow” on external
links to make the Google not
count as the SEO factor of the
linked page and to make the
link only for the user's help to
read extra on the mentioned
topic.

HTML SITEMAP
Make HTML Sitemap present
in the website to show all
the links of the website to be
easily accessible for the
users and crawlers.

SITEMAP SUBMISSIONS
Submit the sitemap files to
search engines to let them
understand the website
structure and levels of all
the webpages to crawl and
index.

XML SITEMAP
Validate XML Sitemap to make
the necessary changes in
the xml file for easy reading
for the search engines.

SITEMAP STRUCTURE
For large website with many
webpages, collect the structure of
Sitemap that shows the different
levels of pages and priority level
to understand how to give meta
details like title, descriptions and
keywords with creating meta
template.

CRAWL ABLE LINKS
Use search engine crawl-able
links, that makes all the link
in the website reachable
from the home page if
possible.

LINK POSITION
Make the Important pages link
from the top of the home
page, as the crawlers give
more importance to the link
appearing at the top.

LINK TITLE
Hyperlinks must contain title,
so that users and crawlers
can get more details on the
page that it is heading to.

SAME CONTENT LINKS
Never make an extra URL
show the same content,
making a redirect or define it
with canonical tags.

LINK DESCRIPTION
Use descriptive hyperlinks on
internal links including the
necessary words that
describe the page that the
page it is linked.

HOME REDIRECTS
Avoid .com/index.html or
.com/home by implementing
301 redirect to correct
version if such URL exists to
focus the URL to a single
one.

SOCIAL SPACE
Make Social Media Spaces
Buttons on the home page
to make visitors like or
follow to get company
updates at their social
network feeds.

GOOGLE MAPS
Set up your place on Google
Maps by pointing your store
location and verifying the
details given on the map
listing; to improve local
searches and search queries
with place names.

MEMBER WELCOMING
Give Sign Up Option via
Social Media to collect more
information about our
customers, there by finding
and exploring more interests
of them.

CONTACT MAP
Give the map to your website
on the contact page to make
the map services trust on
the ownership of the map
listings.

LANGUAGE OPTION
Give Language option in html
with codes for each of them,
like lang="en" for English.

SPAM BLOCKER
To ensure the website does
not contain any malware,
checks Spam Blocker status
and make sure your website
is safe.

CREATE FAVICON
Make Favicon Present which
is the icon that comes on
the web browser tabs.

JAVA SCRIPT
The Java script that is used in
the website must be
crawable by search engine.

SAFE BROWSING
Similarly to Spam Blocker to
ensure that the website is
viewable to all, check the
Safe Browsing feature is
valid.

GOOGLE ANALYTICS
Install Google Analytics by
keeping the Analytics script
appear on all pages to
analyze the performance of
the website.

WWW REDIRECTING
Do www and non-www
redirecting to a same page,
to make the search engine
crawlers understand that
both must be treated as
same website.

GOOGLE WEBMASTER
Install Google Webmaster
tools by giving the Google
unique ID at your website, or
uploading the html file got
from the webmaster.

LOADING TIME
Check website loading time to
fix those web components
that takes longer time to
load from the results of the
Pingdom tools.

PAGE SIZE
Make proper page size that
comes under 100kb for easy
loading for all visitors.

HOME CONTENT
Give Dynamic content like
latest tweets, user
comments etc. at the home
page, for page freshness,
without the usages of
iframes.

RICH SNIPPETS
Use the structured data from
schema.org for rich
snippets, making a photo or
stars along the indexed
webpages at the search
result pages.

ROBOTS.TXT
Make Robots.txt present in the
website and are accessed
through
www.website.com/robots.txt to
include those sections which
must not be crawled or
indexed by the search engine
crawlers.

PAGE INDEXING
Check all pages are indexed
in search engines like
Google by typing site:URL in
the search bar, else submit
at google.com/addurl

MULTI-AUDIENCE OPTION
Allow users to select options
of different language and
country, if you set up
various versions of your
website, like to show the
product pricing in different
currencies.

GET STARTED
Contact Us for all kinds of
SEO Support

SEAMEDIA SEO CONSULTANCY
Visit www.seamedia.in
Mail at hello@seamedia.in
Call us at +91 495 4014118

PRESENTER
Shahan
Shahan@seamedia.in
www.seamedia.in/author/shah
an

60 Website Optimization Points for SEO Success

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