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B2B MARKET STRUCTURE
- 1. SUBJECT – E- Commerce
- 4. Typical B2B Business Model
- 5. Examples • Amazon. • Flip kart. • Letzzz consider a hypothetical one.
- 6. B2B MARKETS • B2B describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. • More than 94 percent of all Internet sales are B2B transactions. • Opens up foreign markets to sellers. • Largest segment of the business market. • The volume of B2B (Business-to-Business) transactions is much higher than the volume of B2C what is the primary reason?
- 7. FACTORS EFFECTING B2B MARKETS • INTERNAL • EXTERNAL • ENVIRONMENTAL • CUSTOMER RELATIONSHIP
- 8. Online B2B marketplaces • They have been redefining the Business to Business industry in India. • Made-from-India.com is one such B2B marketplace • Today, with more than thousands members, the B2B portal has proved immensely popular, and has established its image and credibility.
- 9. . • Today Facebook is one of the best ways to develop low-cost business-to-business leads, create business pages, update statuses on your business and communicate with potential clients about events. It also offers a great opportunity to generate a never-ending supply of leads. • But can companies focused in the B2B industry use Facebook to enhance a reputation and grow new business? ‘Absolutely.’ Here are five tips on building a Facebook fan page that will better support a B2B brand: • Create Two Way Conversation • Connect a Community • Build Relationships • Cross Promote Content • Make it Shareable
- 11. The advantages of the B2B model • It can efficiently maintain the movement of the supply chain and the manufacturing and procuring processes. • It can automate corporate processes to deliver the right products and services quickly and cost-effectively. The B2B model is predicted to become the largest value sector of the industry within a few years. This is said to be the fastest growing sector of e-commerce.
- 12. B2B communication • B2B is also used in the context of communication and collaboration. • There are tools within the business so employees can connect with one another. When communication is taking place amongst employees, this can be referred to as "B2B" communication.
- 13. Two B2B marketing rules that cross all forms of communication. • Keep it short. • Forget your big vocabulary.