3. West Bengal An Overview 02/03/09 Renaissance West Bengal
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6. Why an Investment Summit ? Our Objective Our Focus Industries: - Iron & Steel - Chemical - Petroleum & Petrochemicals - Agro Based : Tea & Jute - Leather 02/03/09 Renaissance West Bengal
7. 02/03/09 Sponsors Partner Country Japan Hospitality Partner Travel Partner Media Partners Government of West Bengal Knowledge Partner Partner Organizations
75. Expense Budget Account Specifications Amount Branding & Media Paper Printing Invitations, Brochures, agenda, media kits, badges, parking stickers, luggage stickers, exhibition booklets, visitor passes, Directory , etc. INR 10,00,000 Flex Printing Pull out banners, back drop printing, checkered pack drops, & other brand property creations INR 2,00,000 Designing & Creativity Artwork of All Advertise releases, brochure lay outing, and lay outing of all other branded material + Website Designing (agency) INR 3,00,000 Media Plan Print Media : Full Page & Half Page Ads in Anand Bazaar Patrika, & TOI –Main Issue Nationwide , OOH Advertising @ Kolkata Airport, Hoardings from the Airport to the Hotel and at strategic Business Districts in the city INR 3,50,00,000 Media Kits & Gifting Approx 100 Sets @ 500 each = INR 50,000
76. * Assumption : In spite the event spanning 4 days we assume that an delegate will stay on an average of 2 night and 3 days Account Specifications Amount Administrative & Other Working Expenses Hotel Reservations (Inclusive of Breakfast) Stay of Invitees for 150 Delegates X INR 15,000 per night X 2 nights * INR 45,00,000 Banquet Hall for Network Dinner 1200 Inc. of Taxes X 150 X 3 Dinners 1200 Inc of Taxes X 100 Press X 1 Dinner INR 6,60,000 Air Travel Expenses 50 International Delegates @ Rs. 30,000 /- + 100 National Delegates @ Rs. 12000 / 50 % INR 13,50,000 Car Rentals 4500 per day X 150 Delegates X 2 days INR 13,50,000 Exhibition Center Venue Rent (Ice Skating Rink) INR Rs. 10,00,000 per day X 4 INR 40,00,000 Food & Beverages @ Exhibition Center 68 Stalls X 3 Lunch Coupons per Stall = 204 + 150 Delegates + 150 Local Guests = 504 Plates @ 550 Inc. Of Taxes INR 2,77,200 Security Firm In charge of security of Local & Foreign Delegates, Security @ Venue of Summit & Exhibition Centers INR 50,00,000 Contractors Exhibition Center Stall Building, Rent of Material @ 10,000 per stall INR 6,80,000 Audio Visuals & Misc. Mikes, Projectors, Dias Set up, Consoles, Lighting , Speakers, Plasma Television Screens, photographers, videographers INR 9,00,000
77. Account Specifications Amount Personnel Expenses 5 Back End Executives In charge of sending out invites, attending to enquiry calls , and out bound & inbound RSVP calls @ 10,000 per month X 2 Months X 5 INR 1,00,000 5 Hostesses @ the Airport In charge of Receiving Guests, guiding them to their Cars waiting outside @ Rs. 2000 per day X 4 Days X 5 INR 40,000 20 Volunteers @ the Hotel In Charge of receiving the guests , guiding them through the program for the day, assuring smooth flow of events through the day @ Rs. 5000 per day X 4 Days X 20 INR 4,00,000 30 Volunteers @ ice Skating Rink Responsible to ensure smooth flow of events @ Rs. 5000 per day X 2 Days X 30 INR Rs, 3,00,00 INR 3,00,000 Cultural Performer Troop Total cost of Performance, and lodging & boarding for the Non Local Troop INR 2,00,000 Master of Ceremony on Final Day INR 15,000 Executive Team of Industry Heads brought together to conceive and manage the Investor’s Summit @ Rs. 50,000 per month Average X 18 Months X 5 Rs. 45,00,000 Misc. Administrative Expenses Telephone, Postage, office expenses INR 10,00,000
78. Account Specifications Amount PR Agency Fees Retainership for 1 year = 6 months pre & post event @ Rs. 2,50,000 p m INR 30,00,000 Event Management Company 15 % of Total Expenses = 15 % of 1,09,57,200 INR 16,43,580 CII Fees INR 55,00,000 Licensing For conducting outdoor events , performances and other licenses INR 4,00,000 Total INR 7,07,22,200
79. Income Projections Account Specifications Amount CNBC TV 18 (Media Partnership Royalty) INR 50,00,000 Registration for Seminars / Delegate Fees Expected foot falls Per day 1500 @ Rs. 500 X 2 Days + Registration for Seminar 5000 per session X 250 delegates X 7 Sessions INR 1,02,50,000 Sale of Exhibition Space Salable Space : 700 sq meters @ Rs. 10,000 per sp meter INR 70,00,000 SAP Media – Print Media Royalty INR 10,00,000 Sponsorship of –Delegate Kits 2 Sponsors@ 2,00,000 each INR 4,00,000 Sale of Space in “Investor’s Summit Directory” Salable Space is 20 Pages @ 30,000 per page INR 6,00,000
80. Account Specifications Amount Branding Space of Parking Stickers 1 Sponsor @ 1,00,000 INR 1,00,000 Branding space on delegate badges 1 Sponsor @ 8,00,000 INR 8,00,000 Branding / Advertising opportunities on LCD screens across venue 3840 Seconds worth Ad space @ Rs 10,000 per 10 seconds X 3 days INR 1,15,20,000 Sponsorship of Food & Beverages Snack kit & Mineral Water on Arrival of Delegates in Kind INR 3,00,000 Bar Set up @ Networking Dinner @ Rs. 6,00,000 X 2 Sponsors INR 12,00,000 Travel Partners – Jet Airways (Part Sponsorship – Barter) 50 International Delegates @ Rs. 30,000 /- + 100 National Delegates @ Rs. 12000 / 50 % INR 13,50,000 Public / Government Funding (Balance Amount) INR 3,12,02,200 Total INR 7,07,22,200