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Digital Marketing internship at The Sparks Foundation
- 1. NAME : R SHAJU ISAAC
- 2. HOW SOCIAL PRESENCE CAN BE IMPROVED • Use the right tools. • Focus on customer service. • Promote your social media accounts. • Pay attention to what's trending. • Focus on eye-catching visuals. • Actively engage with your audience.
- 3. EXECUTION • Crafting ideal student avatar • Publishing promotion videos on YouTube • Optimizing social media profiles • Hosting live webinars • Availing mentorship programmes
- 4. 1.CRAFTING IDEAL STUDENT AVATAR • Understanding ideal student group before marketing the course will help to craft marketing messages that speak directly to their frustrations, needs, and desires. • The ideal student avatar is essentially a representation of the ideal student for the course. Write at least a one-paragraph description about the ideal student and keep them in mind while implementing the marketing strategies.
- 5. 2.PUBLISHING PROMOTION VIDEO ON YOUTUBE • Creating a short video to promote and publish it on YouTube. We could even create multiple promotional videos, each with a different title, to increase exposure for the course. Popular keywords related to the respective topics can be used in the video titles and descriptions so they rank well in search results for those terms. • Including link to the website or course in the promotion video descriptions. If the promo video does well, consider running ads for it using platforms like Facebook or Google.
- 6. 3. OPTIMIZING SOCIAL MEDIA PROFILES • The social media profiles are a great way to advertise about the courses. Updating bio on all the social networks to show the area of expertise. Including a link to the main website (or even directly to the course) in the profile to help the interested people to navigate to know more about the intended topic.
- 7. 4. HOSTING A LIVE WEBINAR • One of the best ways to sell online courses is to host a live webinar for people who are interested in the topics. • During the webinar session, sharing some of our best content for free intimates students to proceed with the course. This helps to build trust before we introduce our course.
- 8. 5. MENTORSHIP PROGRAMMES • The customers should be explained about the different types of courses offered by the company. Using E-mail to advertise about new courses added in the platform. Live sessions on social media platforms between the mentors and the students. Zoom meetings can be allotted to share the mentors’ experiences and motivations.