1. Custom Search Engines
The best search engine is one you build yourself

2. Inside Google
 Date range
 Sites with images
 Not yet visited
 Reading level “advanced”
 Verbatim

3. Opera “Create Search”
 Right-click inside ANY search box
 Click “create search”
 Assign a keyword (used to search from address
bar)
 You can edit the URL to customize results
 Works with Google CSEs ;)
 HINT: And also your ATS, job boards, etc.

4. Create Your Own Google CSEs
 Go to google.com/cse
 Create you own search engine
 Add some relevant site: destinations
 Create a library of synonims
 Add refinements and labels
 Custom Autocompletions
 Ex: OneSource, or search others here
 Edit your existing CSE’s here

5. Sites
 Search “only included” or “entire web”?
 Include
 Online resume locations (i.e. linkedin.com)
 Social media sites
 Document hosting sites
 University, conference, association or organization sites
 Exclude
 Job posting sites
 URL keyword patterns
 Website sections (i.e. www.linkedin.com/company/)
 Both supports sub-directory searches like
scguild.com/*resume

6. Synonyms
 Create your own dictionary of search term variants
 Related Company Names
 Similar Job Titles
 Degrees, or Schools
 Jargon (skill, function, tools)
 Geographies (city names, area codes, postal codes)
 Use special codes for collections of related terms
 Corporate abbreviations
 You own code such as “georgiacompanies”

7. Refinements
 Drill down on specific websites you label or append custom
search strings invisible to users
 Photos of people at events:
 ("l. to r." OR "l to r" OR "left to right" OR "r. to l." OR "r to l" OR
"right to left" OR "back row:" OR "clockwise from")
 Include or Exclude Top Level Domains such ask
 -site:.mil, -site:.gov
 site:sg.linkedin.com
 Phrases like
 LinkedIn profiles: "search for people you know"
 ("I’m an" OR "I am an" OR he OR she) "was hired"
 ("reported to" OR "reports to") “at COMPANY"
 "software * engineer"
 "I|I'm work|worked|working for|at|on|with"
 mailto: or email domains like @gmail @yahoo @hotmail

8. Speakers and Conferences
 (he OR she) (chair OR agenda OR keynote OR
member OR speaker OR attendee OR meeting OR
minutes OR chapter OR board OR conference OR
list)
 ("I attended" OR "I was at" OR "I went to") javaone
2005
 COMPANY (member OR roster OR attendee OR
chapter OR board OR conference OR list)
 (directory OR contact OR list) (inurl:member OR
intitle:member)

9. “About Us” Search
(intitle:alumni OR intitle:people OR intitle:staff
OR intitle:about OR intitle:bio OR intitle:profile
OR intitle:team OR intitle:our OR inurl:about OR
inurl:bio OR inurl:profile OR inurl:our OR
inurl:team OR inurl:alumni OR inurl:people OR
inurl:staff)

10. Go Green With Gigablast
 From gigablast.com/adv.html
 Ad-hoc “Restrict to these Sites” search
 Great at “backlink” search with keywords
 supports keywords used with link: and -link: unlike Google
 Can search within an IP address (like a company IP)
 Can manually turn off site clustering

11. /blekko
 /add
 Quickly create and share a collection of websites to search
 Search for sites or /tags to add
 Upload a list of sites in .txt or .opml
 Collaborate with others on a custom search
 /seo
 Detailed intel on a particular site
 /likes
 Searches your Facebook friends’ “likes”
 /me
 Go to and edit your profile
 /view /tagname
 See what a slashtag does

12. Thank you!
4S
CT
Shally Steckerl
shally@4sct.com
(678) 221-HIRE