This is the ppt on IPO what with fictitious data....

2. A Leading Global Indian Film
Entertainment Company
• Our company is originally incorporated in
Mumbai as Red Chillies Pvt. Ltd.
• Our company is converted into a Public
Ltd. Company and name was changed to
Red Chillies ltd.
• Our company is engaged in co-producing
, acquiring and distributing Indian
language films in multiple formats
worldwide.
• Our web portal is www.redchillies.com

3. PROMOTERS BACKGROUND
•She has over 20 years of experience in the media
industry.
• She is the first Director of our Company appointed as
per the provisions of the MoA of our Company.
• She has been instrumental in developing the Red
Chillies Group.
• She was appointed as Chief Executive Officer on Feb
11, 2010 with effect from Feb 11, 2010.
CEO- Ms. Srishti Doshi
• She has over 16 years of experience in the media and
entertainment industry.
• She has been a part of the core team that founded B4U
Television Network in the UK in 1998-99.
• She was appointed as Whole Time Director by our
WTD- Snehlata Sharma Company on September 28, 2009,

4. KEY MANAGEMENT PERSONNEL
•She is a chartered accountant with 17 years of
professional experience in varied industries such as
media and entertainment, cement, chemical, shipping
and SAP consulting
• Prior to joining us, She was working with DNA, an Essel
and Bhaskar group joint venture. She has earlier worked
with Percept Group and the Swiss multinational Ciba
Specialty.
• She is a qualified company secretary.
• She has approximately 16 years of work experience.
• Prior to joining our Company, She has worked with Sony
Pictures India, Specialty Ranbaxy Limited, Aarjay Apparels,
Pearl Polymers Limited and C.C. Choksi.
CFO- Ms. Shalu Saraf
CS- Ms. Shilpa Rathore

5. Other MANAGEMENT PERSONNEL
BO: Sunit Jain
VP (M & S): Chanchal
Khandaka
MB: Shobhita Jain
VP: Shikha Sharma

6. Our Vision,
"We want to be the leading
global company in the Indian
film entertainment industry,
by co-producing, acquiring
and distributing Indian
language films in multiple
formats worldwide .
- RED Chillies Family.

7. Our Mission,
• global release of a Bollywood
film in more than 30 countries of
disc format that offers next
generation menus
•provide the greatest quality and
leading products to our
customers
•Create value for all stakeholders
•Grow through innovation
•Lead in good governance
practices

8.  RED Chillies Digital Private Limited
 RED Chillies Network Properties Private Limited
 RED Chillies International Limited
 RED Chillies International USA Inc
 RED Chillies Distribution (Canada) Limited
 RED Chillies Australia Pvt. Limited
 RED Chillies Music Publishing Limited
 RED Chillies Pacific Limited
 RED Chillies Music publishing GMBH
 RED Chillies International PTE Limited
 Acacia Investments Holdings Limited
 Belvedere Holdings PTE limited

9. Key Strength

10. HIGHER
SALES
HIGHER
PROFIT
MORE WILL
BE THE
INVESTEMENT
SATISFACTION
BETTER
SERVICES
TO
CUSTOMER
SUCCESS CYCLE

11. WHY COMPANY IS PROPOSING ISSUE?
 Acquiring and co-producing Indian films, including
primarily Hindi language film as well as certain
tamil & other regional language films.
 General corporate purposes
 The main objects clause of our Memorandum of
Association and objects incidental to the main
objects enable us to undertake our existing activities
and the activities for which funds are being raised by
us through this Issue.

12. Persons associated with the Public Issue
Book Running Lead Managers:
 ENAM SECURITIES PRIVATE LIMITED
 KOTAK MAHINDRA CAPITAL COMPANY LIMITED
 MORGAN STANLEY INDIA COMPANY PRIVATE LIMITED
 RBS EQUITIES (INDIA) LIMITED
 LINK INTIME INDIA PRIVATE LIMITED
Registrar to the Issue: Statutory Auditors:
Link Intime India Private Limited Walker Chandiok & Co.
Bankers to the Issue:
• Yes Bank Limited
• Standard Chartered Bank
• HDFC Bank Limited
• The HSBC Limited
• Punjab National Bank
• The Royal Bank of Scotland N.V.
• ICICI Bank Limited
• Kotak Mahindra Bank Limited

13. FINANCIAL INFORMATION

14. STATEMENT OF ASSETS AND LIABILITIES (Rs. In lacs)
Particulars 31.0313 31.03.12 31.03.11
Fixed Assets 24.24 11.02 -
Investments 121.5 110.5 85.6
Current Assets
Receivables 96.59 50.46 40.1
Cash & Bank Balance 0.39 0.49 0.87
Loans & Advances 40.5 37.5 27.3
Share Capital 139.93 139.93 139.93
Reserves & Surplus 73.83 0.08 4.44
SecuRED Loans - - -
UnsecuRED Loans - - -
Current Liabilities 69.46 69.96 9.5

15. STATEMENT OF PROFIT AND LOSS (Rs. In LACS)
Particulars 31.01.13 31.03.12 31.03.11
Sales 6120.11 510.11 85.22
Interest Income 0.41 5.93 1.99
CoGS 5736.98 466.98 69.99
Employees Cost 56.2 13.5 5.22
Admn. & Selling Exp. 212.36 20.2 11.35
Depreciation 4.33 2.11
Interest & Fin. Exp. 0 0 0
Provision for Taxes 36.9 3.2 0.2
Net Profit 73.75 10.05 0.45

16. Sales graph (Rs. In LAcs)

17. PROFIT (Rs. In LacS)

18. STATEMENT OF ACCOUNTING RATIOS
Particulars 31.03.13 31.03.12 31.03.11
NetWorth (in Rs. Lacs) 213.76 140.01 144.37
Net Profit After Tax (in Rs.
Lacs)
73.75 10.05 0.45
No. of Shares Outstanding
at the end of F.Y.
13,99,300 13,99,300 13,99,300
EPS (Rs.) 5.27 0.72 0.03
Return on Net Worth 34.5% 7.18 % 0.31%
Net Asset Value per Share
(Rs.)
15.28 10 10.32

20. ISSUE RELATED INFORMATION
The Equity share are being subject to the Companies
Act, 2013, SEBI (ICDR) Regulations 2009, MOA &
AOA, Draft Prospectus, GOI, Stock Exchanges, RBI,
ROC and/or other authorities.
Issue is authorized by Board resolution with the
approval of Shareholders at the EGM.
Dividend will be paid as per provisions of Companies
Act, 2013 and recommendations of BOD &
Shareholders.
Face Value = Rs. 10/- each

21. ISSUE STRUCTURE
 Min. contract size is of
50 Equity Shares.
 Trading to be done only
in dematerialized form.
 This Issue is 100%
underwritten
Opening Date- 8th
December, 2014
Closing Date- 15th
December, 2014
Applications to be
submitted to the Escrow
Bankers to the issue.
Applicants cannot
withdraw or lower their
applications at any stage
of the issue.

22. WHO CAN APPLY ?
 Indian national resident
 HUF in name of karta
 Companies, Corporations,
Trusts, Societies.
 Registered MFs.
 IFIs, SCBs, RRBs, Co-operative
Banks.
 State Industrial
Development Corporations.
 LLPs
 Scientific and/or
Industrial Research
Organizations
 Registered Insurance
Companies
 Provident Funds &
Pension Funds with
minimum corpus of Rs.
25 Crores

23. LEGAL & OTHER INFO
 There are neither any civil nor criminal
cases filed by or against the company
or the promoters and directors of the
Company
 There are no tax proceedings involving
the company
 In the opinion of the Board of Directors
of our Company, there have not arisen,
since the date of the last audited
financial statements disclosed in this
Draft Prospectus, any circumstances
that materially or adversely affect or
are likely to affect our profitability or
value of assets or our ability to pay
material liabilities within the next
twelve (12) months.

24. LEGAL & OTHER INFO
 Threshold eligibility norms:- Our Company has Net
Tangible Assets of Rs. 283.22 Lacs
 Net worth of our Company is 213.76 Lacs
 Company possesses distributable profits since last 3
years
 The company will posses a post issue equity capital
of more than 1cr but less than 25cr.
 Company, before filing the prospectus with RoC
entered into tripartite agreements with CDSL and
NSDL along with the Registrar for facilitating trading
in dematerialized mode.

25. LEGAL & OTHER INFO
 Functional website of the company-
“www.redChillies.com”
 ABC private limited are appointed as market makers
 Market makers will be engaged for a period of 3 years
 Due diligence certificate has been received from
KOTAK INVESTMENT BANKING the lead manager of
the issue.

26. WHY TO INVEST IN red Chillies LIMITED?

27.  Red Chillies has a content library of over 2000 films and the
company is yet to milk these effectively.
 The entry of new participants has had a positive impact on the
Indian M&E industry as it has helped in expanding the overall size
of the market. This is expected to continue with the entry of
additional players emerging to capture new audiences with
advancements in product offering, marketing and distribution

28. OUR UNIQUE SELLING POINTS
1. Red Chillies LTD. operates in the media and entertainment
sector in India and internationally. Acquiring and co-producing
Indian films, - including primarily Hindi language films as well
as certain Tamil and other regional language films.
2. The company’s vision is to emerge as a leading entertainment
house that balances diverse platforms in a dynamically
changing media environment.
3. Its strategy is to further strengthen its competitive advantage
by building on and augmenting the red Chillies India Library
and further leveraging its portfolio approach to film content.
4. Consolidation of music catalogues in order to exploit growth
from radio, mobile, public performances and internet is another
key strategy.

29. ACHIEVEMENTS
1. Production house of the year
2013 by Franchise India
2. 'Best entertainment
company for 2012' by CNBC
3. Zoom TV- awarded
redChillies.com as one of the
Best production Companies
of the Year 2011.