SlideShare a Scribd company logo
1 of 33
10 Guidelines for Crowd-Funding
     Your Creative Projects



       Saturday, 23 March 2013
       simon@lgcldesigns.com   @lgcldesigns
What is it?


• 2 types = Investment and Rewards Based
• Basically it’s smaller money put into a larger central
  pot
Top Crowdfunding Sites


• US based
• Our focus is on Rewards Based
Chinese Crowdfunding


• Still immature
• Chinese culture not yet ready to embrace
   – Skepticism, trust
   – Quality of projects
   – Grey areas of laws concerning taxes
Rewards Based Crowdfunding


• Rewards Based pools money from the crowd to a
  single large pot that creators use to make or do
  something
• Reward investment : donate money, receive a
  tangible reward – not just a thank you but something
  physical and relevant to the project – this is NOT
  charity
Why is it Important to Me?
Great Idea! But How to Make it Real?


• Ideas are commodities. Execution is not. – Michael
  Dell
• Crowdfunding leverages your idea to give you the
  capital to execute
Strength in Numbers


• What the individual cannot do, a
  focused group can
• Instead of asking 1 investor for
  $10,000, ask 1000 people for
  $10 each
Community + Connection


• Not a one way brand to consumer relationship
• The fan / patron / backer is invested in the result
• The creator is not alone and has help
Power to Challenge Giants


• Here are some examples
Ouya : Android Game Console


• Potentially bigger, more agile than Playstation, Xbox,
  or Wii
• Brings the viral, low cost game development model
  of mobile gaming to console gaming
Pebble : E-Ink Connected Watch


• A better smart watch than Sony’s
• Validated the market potential and made Pebble a
  household name brand in less than 60 days
• Backers told them what features they wanted
And Who the Hell Are You?
Simon Kwan + Ed Dean


• Designer from the US
• Entrepreneur and startup veteran from the UK
Experienced Backer


•   Backed 50 projects so far in categories:
•   Games
•   Theatre
•   Films
•   Technology
•   Fashion
•   product design
•   arts
PodKit Watch


• Lessons learned:
• Too late in the life cycle of iPod Nano
• Too niche a target marketn (pocket watches vs wrist
  watches)
• Asked for too much money
• Confused people by having multiple main items (case
  + analog watch module)
• No social media presence (didn’t even have a Twitter
  account)
X-Wing Squadron


• Joke campaign has raised more than ½ million dollars
• Viral element led to publicity
SIMPLcase iPhone 5


• Focused on solving a problem
• Minimized risk and lowered funding goal
• Received several reseller inquiries and requests for
  product samples to review
SIMPLcase iPhone 4


• Received more than 220 written requests for iPhone
  4 version during our iPhone 5 version campaign
Media Attention Builds Brand Recognition


• By the time we approach retailers, we will have
  established some brand recognition and validation
  for the product
Lessons Learned
Offer Something People Actually Want


• A gold turd is still a turd
• Solve problems
• Inspire play
2. Get Feedback Before You Go Public


• Trust your advisors to provide help you examine
  every detail of your plan
3. Backers are NOT the Same as Customers


• Most brands spend years trying to capture and retain
  evangelical customers
• Backers by definition are early adopters, fans, and
  have the potential to be your evangelists
4. Watch Your Overheads!


• Costs of production
• Wholesale, resale, margins, markups, discounts
• Logistics, marketing, packaging
5. Pricing Strategy


•   How much do you need to succeed?
•   What are backers willing to spend?
•   Tiered Rewards Levels
•   High value Rewards
6. Marketing Strategy


•   Good Content
•   Social Influence
•   Mass Media
•   Parnerships
7. Trust & Authenticity


•   Be as transparent as possible
•   Don’t cover up mistakes
•   Be humble, be honest
•   Trust that your Backers are as invested as you are
8. Community


• Kicking it Forward
• Supporting other Creators
• Asking your backers to spread
  the word
9. Analyze & Revise!


• KickTraq
• BitLy
• Analytics
10. Communicate & Engage


• Silence is bad           Help Me,
• Regularly update your backers
                           Help You!
• Promote others and they’ll
  promote you
• Relationships take time to build
Crowdfunding is the Future


• Creating new jobs
• Enabling independence from
  long held corporate paradigms
• Disrupting the status quo
Thank You!




Saturday, 23 March 2013
simon@lgcldesigns.com   @lgcldesigns

More Related Content

What's hot

Show Me The Money - The Ying and Yang of Entrepreneurial Finance
Show Me The Money  - The Ying and Yang of Entrepreneurial FinanceShow Me The Money  - The Ying and Yang of Entrepreneurial Finance
Show Me The Money - The Ying and Yang of Entrepreneurial FinanceJohn Landry
 
Twitter: Business Use and Social Reach
Twitter: Business Use and Social ReachTwitter: Business Use and Social Reach
Twitter: Business Use and Social ReachTiffany St James
 
Crowdfunding: How to set up a campaign (from my personal experience)
Crowdfunding: How to set up a campaign (from my personal experience)Crowdfunding: How to set up a campaign (from my personal experience)
Crowdfunding: How to set up a campaign (from my personal experience)Craig Thomler
 
Leadership: Accountabilty vs Visionary
Leadership: Accountabilty vs VisionaryLeadership: Accountabilty vs Visionary
Leadership: Accountabilty vs VisionaryNelson Conde
 
Brand building on a budget
Brand building on a budgetBrand building on a budget
Brand building on a budgetNeo
 
Food and Health Communications
Food and Health CommunicationsFood and Health Communications
Food and Health Communicationsfoodhealth
 
A New Era Gulf States 2012
A New Era   Gulf States 2012A New Era   Gulf States 2012
A New Era Gulf States 2012Bill Calkins
 
Making the business case for communications
Making the business case for communications Making the business case for communications
Making the business case for communications CharityComms
 
Kickstarter Study Guide
Kickstarter Study GuideKickstarter Study Guide
Kickstarter Study GuideLynn Chen
 
Smatb S Media For Biz Final1
Smatb S Media For Biz Final1Smatb S Media For Biz Final1
Smatb S Media For Biz Final1Justin Williams
 
Persuasive Design Patterns—Design experiences that enhance and align with mot...
Persuasive Design Patterns—Design experiences that enhance and align with mot...Persuasive Design Patterns—Design experiences that enhance and align with mot...
Persuasive Design Patterns—Design experiences that enhance and align with mot...Jenny Shen
 
Rolling in the dough funding your organization daffron1
Rolling in the dough funding your organization daffron1Rolling in the dough funding your organization daffron1
Rolling in the dough funding your organization daffron12013_21
 
Digital at Gingerbread
Digital at GingerbreadDigital at Gingerbread
Digital at GingerbreadCharityComms
 
Back to the Basic with Social Media Marketing - ASE 09
Back to the Basic with Social Media Marketing - ASE 09Back to the Basic with Social Media Marketing - ASE 09
Back to the Basic with Social Media Marketing - ASE 09Chris Winfield
 
Digital at UNICEF UK
Digital at UNICEF UKDigital at UNICEF UK
Digital at UNICEF UKCharityComms
 
How to Start a Startup Company | Startup ShowCase
How to Start a Startup Company | Startup ShowCase How to Start a Startup Company | Startup ShowCase
How to Start a Startup Company | Startup ShowCase ExPiBotz Technologies
 
Entrepreneurs bootcamp2013
Entrepreneurs bootcamp2013Entrepreneurs bootcamp2013
Entrepreneurs bootcamp2013Tim Dick
 
Running an Investment Process
Running an Investment ProcessRunning an Investment Process
Running an Investment ProcessSteve Schlafman
 

What's hot (20)

Show Me The Money - The Ying and Yang of Entrepreneurial Finance
Show Me The Money  - The Ying and Yang of Entrepreneurial FinanceShow Me The Money  - The Ying and Yang of Entrepreneurial Finance
Show Me The Money - The Ying and Yang of Entrepreneurial Finance
 
Twitter: Business Use and Social Reach
Twitter: Business Use and Social ReachTwitter: Business Use and Social Reach
Twitter: Business Use and Social Reach
 
Crowdfunding: How to set up a campaign (from my personal experience)
Crowdfunding: How to set up a campaign (from my personal experience)Crowdfunding: How to set up a campaign (from my personal experience)
Crowdfunding: How to set up a campaign (from my personal experience)
 
Leadership: Accountabilty vs Visionary
Leadership: Accountabilty vs VisionaryLeadership: Accountabilty vs Visionary
Leadership: Accountabilty vs Visionary
 
Brand building on a budget
Brand building on a budgetBrand building on a budget
Brand building on a budget
 
Food and Health Communications
Food and Health CommunicationsFood and Health Communications
Food and Health Communications
 
A New Era Gulf States 2012
A New Era   Gulf States 2012A New Era   Gulf States 2012
A New Era Gulf States 2012
 
Making the business case for communications
Making the business case for communications Making the business case for communications
Making the business case for communications
 
Kickstarter Study Guide
Kickstarter Study GuideKickstarter Study Guide
Kickstarter Study Guide
 
Smatb S Media For Biz Final1
Smatb S Media For Biz Final1Smatb S Media For Biz Final1
Smatb S Media For Biz Final1
 
Persuasive Design Patterns—Design experiences that enhance and align with mot...
Persuasive Design Patterns—Design experiences that enhance and align with mot...Persuasive Design Patterns—Design experiences that enhance and align with mot...
Persuasive Design Patterns—Design experiences that enhance and align with mot...
 
Rolling in the dough funding your organization daffron1
Rolling in the dough funding your organization daffron1Rolling in the dough funding your organization daffron1
Rolling in the dough funding your organization daffron1
 
Digital at Gingerbread
Digital at GingerbreadDigital at Gingerbread
Digital at Gingerbread
 
Crowdfunding for NACCE
Crowdfunding for NACCECrowdfunding for NACCE
Crowdfunding for NACCE
 
Back to the Basic with Social Media Marketing - ASE 09
Back to the Basic with Social Media Marketing - ASE 09Back to the Basic with Social Media Marketing - ASE 09
Back to the Basic with Social Media Marketing - ASE 09
 
How to make ideas happen webinar
How to make ideas happen webinarHow to make ideas happen webinar
How to make ideas happen webinar
 
Digital at UNICEF UK
Digital at UNICEF UKDigital at UNICEF UK
Digital at UNICEF UK
 
How to Start a Startup Company | Startup ShowCase
How to Start a Startup Company | Startup ShowCase How to Start a Startup Company | Startup ShowCase
How to Start a Startup Company | Startup ShowCase
 
Entrepreneurs bootcamp2013
Entrepreneurs bootcamp2013Entrepreneurs bootcamp2013
Entrepreneurs bootcamp2013
 
Running an Investment Process
Running an Investment ProcessRunning an Investment Process
Running an Investment Process
 

Similar to 10 crowdfunding guidelines techyizu bar camp - 230313revised

Computers In Libraries - Innovative Funding Alternatives
Computers In Libraries - Innovative Funding AlternativesComputers In Libraries - Innovative Funding Alternatives
Computers In Libraries - Innovative Funding AlternativesBrian Pichman
 
Crowdfunding, the Fast and Simple Head-start
Crowdfunding, the Fast and Simple Head-start Crowdfunding, the Fast and Simple Head-start
Crowdfunding, the Fast and Simple Head-start Sohail Abbasi
 
Crowdfundingworkshoptwintangibles 110629124458-phpapp01
Crowdfundingworkshoptwintangibles 110629124458-phpapp01Crowdfundingworkshoptwintangibles 110629124458-phpapp01
Crowdfundingworkshoptwintangibles 110629124458-phpapp01Lynn M. Miller
 
Crowdfundingworkshoptwintangibles 110629124458-phpapp01
Crowdfundingworkshoptwintangibles 110629124458-phpapp01Crowdfundingworkshoptwintangibles 110629124458-phpapp01
Crowdfundingworkshoptwintangibles 110629124458-phpapp01Lynn M. Miller
 
Secrets of social media roi
Secrets of social media roiSecrets of social media roi
Secrets of social media roirobpetersen
 
Creating & executing a social plan
Creating & executing a social planCreating & executing a social plan
Creating & executing a social plan451 Marketing
 
Rock The Post Webinar: "Crowdfunding 101 - Learn the basics"Webinar session ...
Rock The Post Webinar: "Crowdfunding 101 - Learn the basics"Webinar session  ...Rock The Post Webinar: "Crowdfunding 101 - Learn the basics"Webinar session  ...
Rock The Post Webinar: "Crowdfunding 101 - Learn the basics"Webinar session ...Alejandro Cremades
 
3 Reasons Your Small Business is Clueless about Social Media
3 Reasons Your Small Business is Clueless about Social Media3 Reasons Your Small Business is Clueless about Social Media
3 Reasons Your Small Business is Clueless about Social MediaCole Information
 
Future's Katherine Raderecht at news:rewired
Future's Katherine Raderecht at news:rewiredFuture's Katherine Raderecht at news:rewired
Future's Katherine Raderecht at news:rewiredJohn Thompson
 
Crowdfunding for Social Enterprises
Crowdfunding for Social EnterprisesCrowdfunding for Social Enterprises
Crowdfunding for Social EnterprisesSian Jamieson
 
Crowdfunding and Social Media
Crowdfunding and Social MediaCrowdfunding and Social Media
Crowdfunding and Social Mediatwintangibles
 
Understanding Markets
Understanding Markets Understanding Markets
Understanding Markets Startup Next
 
Mwmg internet marketing - social media for business - i2i business solution...
Mwmg   internet marketing - social media for business - i2i business solution...Mwmg   internet marketing - social media for business - i2i business solution...
Mwmg internet marketing - social media for business - i2i business solution...davidlaud
 
Techstars Patriot Boot Camp Fundraising Preso
Techstars Patriot Boot Camp Fundraising PresoTechstars Patriot Boot Camp Fundraising Preso
Techstars Patriot Boot Camp Fundraising PresoShai Goldman
 
How to Build the Bridge for Video and Social Media Success
How to Build the Bridge for Video and Social Media SuccessHow to Build the Bridge for Video and Social Media Success
How to Build the Bridge for Video and Social Media SuccessGrant Tilus
 
How Top Brands Are Going Social for Lead Generation
How Top Brands Are Going Social for Lead GenerationHow Top Brands Are Going Social for Lead Generation
How Top Brands Are Going Social for Lead GenerationVivastream
 
How to create new fundraising products when a crowded market calls for a focu...
How to create new fundraising products when a crowded market calls for a focu...How to create new fundraising products when a crowded market calls for a focu...
How to create new fundraising products when a crowded market calls for a focu...Andrew Bathgate
 

Similar to 10 crowdfunding guidelines techyizu bar camp - 230313revised (20)

Computers In Libraries - Innovative Funding Alternatives
Computers In Libraries - Innovative Funding AlternativesComputers In Libraries - Innovative Funding Alternatives
Computers In Libraries - Innovative Funding Alternatives
 
Crowdfunding, the Fast and Simple Head-start
Crowdfunding, the Fast and Simple Head-start Crowdfunding, the Fast and Simple Head-start
Crowdfunding, the Fast and Simple Head-start
 
Crowdfundingworkshoptwintangibles 110629124458-phpapp01
Crowdfundingworkshoptwintangibles 110629124458-phpapp01Crowdfundingworkshoptwintangibles 110629124458-phpapp01
Crowdfundingworkshoptwintangibles 110629124458-phpapp01
 
Crowdfundingworkshoptwintangibles 110629124458-phpapp01
Crowdfundingworkshoptwintangibles 110629124458-phpapp01Crowdfundingworkshoptwintangibles 110629124458-phpapp01
Crowdfundingworkshoptwintangibles 110629124458-phpapp01
 
Secrets of social media roi
Secrets of social media roiSecrets of social media roi
Secrets of social media roi
 
Social media 101 for Business
Social media 101 for BusinessSocial media 101 for Business
Social media 101 for Business
 
Crowdfunding – A Hot New Opportunity
Crowdfunding – A Hot New OpportunityCrowdfunding – A Hot New Opportunity
Crowdfunding – A Hot New Opportunity
 
NAID Presentation
NAID PresentationNAID Presentation
NAID Presentation
 
Creating & executing a social plan
Creating & executing a social planCreating & executing a social plan
Creating & executing a social plan
 
Rock The Post Webinar: "Crowdfunding 101 - Learn the basics"Webinar session ...
Rock The Post Webinar: "Crowdfunding 101 - Learn the basics"Webinar session  ...Rock The Post Webinar: "Crowdfunding 101 - Learn the basics"Webinar session  ...
Rock The Post Webinar: "Crowdfunding 101 - Learn the basics"Webinar session ...
 
3 Reasons Your Small Business is Clueless about Social Media
3 Reasons Your Small Business is Clueless about Social Media3 Reasons Your Small Business is Clueless about Social Media
3 Reasons Your Small Business is Clueless about Social Media
 
Future's Katherine Raderecht at news:rewired
Future's Katherine Raderecht at news:rewiredFuture's Katherine Raderecht at news:rewired
Future's Katherine Raderecht at news:rewired
 
Crowdfunding for Social Enterprises
Crowdfunding for Social EnterprisesCrowdfunding for Social Enterprises
Crowdfunding for Social Enterprises
 
Crowdfunding and Social Media
Crowdfunding and Social MediaCrowdfunding and Social Media
Crowdfunding and Social Media
 
Understanding Markets
Understanding Markets Understanding Markets
Understanding Markets
 
Mwmg internet marketing - social media for business - i2i business solution...
Mwmg   internet marketing - social media for business - i2i business solution...Mwmg   internet marketing - social media for business - i2i business solution...
Mwmg internet marketing - social media for business - i2i business solution...
 
Techstars Patriot Boot Camp Fundraising Preso
Techstars Patriot Boot Camp Fundraising PresoTechstars Patriot Boot Camp Fundraising Preso
Techstars Patriot Boot Camp Fundraising Preso
 
How to Build the Bridge for Video and Social Media Success
How to Build the Bridge for Video and Social Media SuccessHow to Build the Bridge for Video and Social Media Success
How to Build the Bridge for Video and Social Media Success
 
How Top Brands Are Going Social for Lead Generation
How Top Brands Are Going Social for Lead GenerationHow Top Brands Are Going Social for Lead Generation
How Top Brands Are Going Social for Lead Generation
 
How to create new fundraising products when a crowded market calls for a focu...
How to create new fundraising products when a crowded market calls for a focu...How to create new fundraising products when a crowded market calls for a focu...
How to create new fundraising products when a crowded market calls for a focu...
 

10 crowdfunding guidelines techyizu bar camp - 230313revised

  • 1. 10 Guidelines for Crowd-Funding Your Creative Projects Saturday, 23 March 2013 simon@lgcldesigns.com @lgcldesigns
  • 2. What is it? • 2 types = Investment and Rewards Based • Basically it’s smaller money put into a larger central pot
  • 3. Top Crowdfunding Sites • US based • Our focus is on Rewards Based
  • 4. Chinese Crowdfunding • Still immature • Chinese culture not yet ready to embrace – Skepticism, trust – Quality of projects – Grey areas of laws concerning taxes
  • 5. Rewards Based Crowdfunding • Rewards Based pools money from the crowd to a single large pot that creators use to make or do something • Reward investment : donate money, receive a tangible reward – not just a thank you but something physical and relevant to the project – this is NOT charity
  • 6. Why is it Important to Me?
  • 7. Great Idea! But How to Make it Real? • Ideas are commodities. Execution is not. – Michael Dell • Crowdfunding leverages your idea to give you the capital to execute
  • 8. Strength in Numbers • What the individual cannot do, a focused group can • Instead of asking 1 investor for $10,000, ask 1000 people for $10 each
  • 9. Community + Connection • Not a one way brand to consumer relationship • The fan / patron / backer is invested in the result • The creator is not alone and has help
  • 10. Power to Challenge Giants • Here are some examples
  • 11. Ouya : Android Game Console • Potentially bigger, more agile than Playstation, Xbox, or Wii • Brings the viral, low cost game development model of mobile gaming to console gaming
  • 12. Pebble : E-Ink Connected Watch • A better smart watch than Sony’s • Validated the market potential and made Pebble a household name brand in less than 60 days • Backers told them what features they wanted
  • 13. And Who the Hell Are You?
  • 14. Simon Kwan + Ed Dean • Designer from the US • Entrepreneur and startup veteran from the UK
  • 15. Experienced Backer • Backed 50 projects so far in categories: • Games • Theatre • Films • Technology • Fashion • product design • arts
  • 16. PodKit Watch • Lessons learned: • Too late in the life cycle of iPod Nano • Too niche a target marketn (pocket watches vs wrist watches) • Asked for too much money • Confused people by having multiple main items (case + analog watch module) • No social media presence (didn’t even have a Twitter account)
  • 17. X-Wing Squadron • Joke campaign has raised more than ½ million dollars • Viral element led to publicity
  • 18. SIMPLcase iPhone 5 • Focused on solving a problem • Minimized risk and lowered funding goal • Received several reseller inquiries and requests for product samples to review
  • 19. SIMPLcase iPhone 4 • Received more than 220 written requests for iPhone 4 version during our iPhone 5 version campaign
  • 20. Media Attention Builds Brand Recognition • By the time we approach retailers, we will have established some brand recognition and validation for the product
  • 22. Offer Something People Actually Want • A gold turd is still a turd • Solve problems • Inspire play
  • 23. 2. Get Feedback Before You Go Public • Trust your advisors to provide help you examine every detail of your plan
  • 24. 3. Backers are NOT the Same as Customers • Most brands spend years trying to capture and retain evangelical customers • Backers by definition are early adopters, fans, and have the potential to be your evangelists
  • 25. 4. Watch Your Overheads! • Costs of production • Wholesale, resale, margins, markups, discounts • Logistics, marketing, packaging
  • 26. 5. Pricing Strategy • How much do you need to succeed? • What are backers willing to spend? • Tiered Rewards Levels • High value Rewards
  • 27. 6. Marketing Strategy • Good Content • Social Influence • Mass Media • Parnerships
  • 28. 7. Trust & Authenticity • Be as transparent as possible • Don’t cover up mistakes • Be humble, be honest • Trust that your Backers are as invested as you are
  • 29. 8. Community • Kicking it Forward • Supporting other Creators • Asking your backers to spread the word
  • 30. 9. Analyze & Revise! • KickTraq • BitLy • Analytics
  • 31. 10. Communicate & Engage • Silence is bad Help Me, • Regularly update your backers Help You! • Promote others and they’ll promote you • Relationships take time to build
  • 32. Crowdfunding is the Future • Creating new jobs • Enabling independence from long held corporate paradigms • Disrupting the status quo
  • 33. Thank You! Saturday, 23 March 2013 simon@lgcldesigns.com @lgcldesigns

Editor's Notes

  1. 2 types = Investment and Rewards BasedBasically it’s smaller money put into a larger central pot
  2. US basedOur focus is on Rewards Based
  3. Still immatureChinese culture not yet ready to embraceSkepticism, trustQuality of projectsGrey areas of laws concerning taxes
  4. Rewards Based pools money from the crowd to a single large pot that creators use to make or do somethingReward investment : donate money, receive a tangible reward – not just a thank you but something physical and relevant to the project – this is NOT charity
  5. Ideas are commodities. Execution is not. – Michael DellCrowdfunding leverages your idea to give you the capital to execute
  6. What the individual cannot do, a focused group canInstead of asking 1 investor for $10,000, ask 1000 people for $10 each
  7. Not a one way brand to consumer relationshipThe fan / patron / backer is invested in the resultThe creator is not alone and has help
  8. Here are some examples
  9. Potentially bigger, more agile thanPlaystation, Xbox, or WiiBrings the viral, low cost game development model of mobile gaming to console gaming
  10. A better smart watch than Sony’sValidated the market potential and made Pebble a household name brand in less than 60 daysBackers told them what features they wanted
  11. Designer from the USEntrepreneur and startup veteran from the UK
  12. Backed 50 projects so far in categories:GamesTheatreFilmsTechnologyFashionproduct designarts
  13. Lessons learned:Too late in the life cycle of iPod NanoToo niche a target marketn (pocket watches vs wrist watches)Asked for too much moneyConfused people by having multiple main items (case + analog watch module)No social media presence (didn’t even have a Twitter account)
  14. Joke campaign has raised more than ½ million dollarsViral element led to publicity
  15. Focused on solving a problemMinimized risk and lowered funding goalReceived several reseller inquiries and requests for product samples to review
  16. Received more than 220 written requests for iPhone 4 version during our iPhone 5 version campaign
  17. By the time we approach retailers, we will have established some brand recognition and validation for the product
  18. A gold turd is still a turdSolve problemsInspire play
  19. Trust your advisors to help you examine every detail of your plan
  20. Most brands spend years trying to capture and retain evangelical customersBackers by definition are early adopters, fans, and have the potential to be your evangelists
  21. Costs of productionWholesale, resale, margins, markups, discountsLogistics, marketing, packaging
  22. How much do you need to succeed?What are backers willing to spend?Tiered Rewards LevelsHigh value Rewards
  23. Good ContentSocial InfluenceMass MediaPartnerships
  24. Be as transparent as possibleDon’t cover up mistakesBe humble, be honestTrust that your Backers are as invested as you are
  25. Kicking it ForwardSupporting other CreatorsAsking your backers to spread the word
  26. Campaigns are living things – learn & adaptKickTraqBitLyAnalytics
  27. Silence is badRegularly update your backersPromote others and they’ll promote youRelationships take time to build
  28. Crowdfunding can and should be considered as a business strategy or at the very least a tactical tool