Analysis on Social Media (Weibo and WeChat) - European Cars Made in China by Uncle Advertising, a full service agency providing creative advertising solutions, digital marketing and social connectivity strategies for brands in China.

1. HenryTang
Deliveringhighvaluecontentandmixingupmedia
suchasvideoandpictures.
UsingKeyOpinionLeaderswhoembracethetarget
marketinordertocreatebuzzandbrandawareness.
Runningsuccessfulcontestswithwell-chosenprizes
toengagefans.
Providinganexcellentcustomerservice.
FiatChangzhou,FiatYunnan,FiatSichuan,FiatShanghai,etc.
Lessthan1
perweek
Smart
BMW
Jaguar Effecvevisualswithconsistentlayoutmaintaina
strongbrandimage.
40
15
5-10 Lessthan5
25-30
20
Under50000
Opel
Porsche
RollsRoyce
50000–100000
Bentley
Fiat500
M
aseraVolvo
100000–150000
Citroën
DS
PSA
PeugeotCitroën
M
ercedesBenz
Skoda
Audi
Ferrari
Land
Rover
RenaultM
iniCooper
Jaguar
Lam
borghini
153996178728
233556
210800
236715
349091
450140
587659
676534
Morethan40%ofChineseconsumers
readandpostreviews
online.
NEWS
1/3saytheymake
purchasingdecisionsbased
onwhatissaidabouta
productonsocialmedia.
597millionChineseusers
areacveonmicroblogs.
Wechathasabout600millionusersworldwide.
SinaWeibocovers62%ofautodiscussion.
EUPE CS