SlideShare a Scribd company logo

Social Media Action Plan Template

•Download as DOC, PDF•
•
Shannon Latta
Shannon Latta

Here is a simple template for developing a social media action plan -- from tying to broad business goals and designing a listening program to picking to tools to meet your goals and measuring results.

BusinessTechnology
1 of 2
Social Media Action Plan Tie Social Media to Your Business Goals Business Drivers Goals Financial • Revenue • Expenses • Leads Customers • Customer experience/satisfaction • Customer service/support • Building community Brand • Awareness • Thought leadership • Innovation Design a Listening Program What to Follow Specific to Your Company Industry trends Key words and search terms Influencers to follow Competitors Pick the Tools to Fit Your Goals Tool Purpose and Strategy Rank Priority (from 1-3) Focus on 1 and 2 Monitoring Tool Listening and measurement Corporate Blog Thought leadership, depth, engagement, linking & guest posts Twitter Headlines, engage, sales, solve service issues, competitor insight Community Customer driven, customer care, sourcing trends Facebook Social, friendly, recruiting, link to community and blog, video LinkedIn Engagement, networking, recruiting YouTube Amazing stories, brand awareness SlideShare Content sharing, thought
leadership Measure in Conjunction with Marketing Goals Goals Social Media Output Tools/Tactics to Measure *Faster, better insight/information Conversation monitoring, customer 100s of listening tools (Buzzient, feedback Radian 6, etc.) Customer community search.twitter.com *Awareness, thought leadership # of people reached Unique site visitors Twitter followers Blog comments *Faster, better sales # of interactions Your CRM system Leads Deals Revenue *Customer support, satisfaction # of issues addressed Your CRM system Twitter *Faster, better development # of ideas implemented Insert Yours Here Insert Yours Here Insert Yours Here *Examples by Altimeter Group

Recommended

Social Media Marketing Strategy & Planning
Social Media Marketing Strategy & PlanningSocial Media Marketing Strategy & Planning
Social Media Marketing Strategy & PlanningAliza Sherman
 
Social media strategy
Social media strategy Social media strategy
Social media strategy SalmaTarekaboamra
 
Building A Social Media Plan
Building A Social Media PlanBuilding A Social Media Plan
Building A Social Media PlanCanadaHelps / MyCharityConnects
 
Social media strategy
Social media strategySocial media strategy
Social media strategyAnna Dosev
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media StrategyVanina Delobelle
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media StrategyRono Iqbal
 
Social media marketing strategies
Social media marketing strategiesSocial media marketing strategies
Social media marketing strategiesviveksangwan007
 
Complete Digital Marketing Proposal Format (1).pdf
Complete Digital Marketing Proposal Format (1).pdfComplete Digital Marketing Proposal Format (1).pdf
Complete Digital Marketing Proposal Format (1).pdfKen Khan
 

Recommended

Social Media Marketing Strategy & Planning
Social Media Marketing Strategy & PlanningSocial Media Marketing Strategy & Planning
Social Media Marketing Strategy & PlanningAliza Sherman
 
Social media strategy
Social media strategy Social media strategy
Social media strategy SalmaTarekaboamra
 
Building A Social Media Plan
Building A Social Media PlanBuilding A Social Media Plan
Building A Social Media PlanCanadaHelps / MyCharityConnects
 
Social media strategy
Social media strategySocial media strategy
Social media strategyAnna Dosev
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media StrategyVanina Delobelle
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media StrategyRono Iqbal
 
Social media marketing strategies
Social media marketing strategiesSocial media marketing strategies
Social media marketing strategiesviveksangwan007
 
Complete Digital Marketing Proposal Format (1).pdf
Complete Digital Marketing Proposal Format (1).pdfComplete Digital Marketing Proposal Format (1).pdf
Complete Digital Marketing Proposal Format (1).pdfKen Khan
 
Social media strategy
Social media strategySocial media strategy
Social media strategyPalm Beach North Chamber of Commerce
 
Social media marketing
Social media marketingSocial media marketing
Social media marketingInbound Marketing Indonesia
 
Social Media Content Strategy
Social Media Content StrategySocial Media Content Strategy
Social Media Content StrategyMelanie Goodman Daniels
 
Social Media Marketing Plan Sample
Social Media Marketing Plan SampleSocial Media Marketing Plan Sample
Social Media Marketing Plan SampleCristina Munoz
 
Social media marketing
Social media marketingSocial media marketing
Social media marketingmadclubvgsom
 
Key Elements of a Digital Marketing Proposal - margari.net
Key Elements of a Digital Marketing Proposal - margari.netKey Elements of a Digital Marketing Proposal - margari.net
Key Elements of a Digital Marketing Proposal - margari.netPaolo Margari
 
Example of Client's Monthly Social Media Report
Example of Client's Monthly Social Media ReportExample of Client's Monthly Social Media Report
Example of Client's Monthly Social Media ReportLarry J Galante
 
Social Media & Marketing
Social Media & MarketingSocial Media & Marketing
Social Media & MarketingZest Online
 
Social Media Strategy Template
Social Media Strategy TemplateSocial Media Strategy Template
Social Media Strategy TemplateBev Hepting
 
Social media marketing plan template 2023
Social media marketing plan template 2023Social media marketing plan template 2023
Social media marketing plan template 2023Fraser Hay
 
Content SEO Strategy & Case Study - B2B Content Marketing
Content SEO Strategy & Case Study - B2B Content MarketingContent SEO Strategy & Case Study - B2B Content Marketing
Content SEO Strategy & Case Study - B2B Content MarketingTopRank Marketing Agency
 
Digital marketing strategy
Digital marketing strategyDigital marketing strategy
Digital marketing strategyTechnogics Inc
 
Social media marketing proposal
Social media marketing proposalSocial media marketing proposal
Social media marketing proposalKomal Sonawale
 
Content Strategy and Social Media
Content Strategy and Social MediaContent Strategy and Social Media
Content Strategy and Social MediaSuna Gurol
 
Digital marketing 2022 For Beginners
Digital marketing 2022 For BeginnersDigital marketing 2022 For Beginners
Digital marketing 2022 For BeginnersMaster 360
 
Social media strategy
Social media strategySocial media strategy
Social media strategyEvan Kruk
 
Creating A Social Media Strategy
Creating A Social Media StrategyCreating A Social Media Strategy
Creating A Social Media StrategyBrian Huonker
 
Why Social Media Marketing is Important
Why Social Media Marketing is ImportantWhy Social Media Marketing is Important
Why Social Media Marketing is ImportantJessica Pavona
 
6 Questions to Lead You to a Social Media Strategy
6 Questions to Lead You to a Social Media Strategy6 Questions to Lead You to a Social Media Strategy
6 Questions to Lead You to a Social Media StrategyMark Schaefer
 
Social media marketing strategy
Social media marketing strategySocial media marketing strategy
Social media marketing strategyDave Chaffey
 
RI Social Media Action Plan Template
RI Social Media Action Plan TemplateRI Social Media Action Plan Template
RI Social Media Action Plan TemplateRyan Gunhold
 
Social media supports your business
Social media supports your businessSocial media supports your business
Social media supports your businessCustomers That Click
 

More Related Content

What's hot

Social Media Marketing Plan Sample
Social Media Marketing Plan SampleSocial Media Marketing Plan Sample
Social Media Marketing Plan SampleCristina Munoz
 
Social media marketing
Social media marketingSocial media marketing
Social media marketingmadclubvgsom
 
Key Elements of a Digital Marketing Proposal - margari.net
Key Elements of a Digital Marketing Proposal - margari.netKey Elements of a Digital Marketing Proposal - margari.net
Key Elements of a Digital Marketing Proposal - margari.netPaolo Margari
 
Example of Client's Monthly Social Media Report
Example of Client's Monthly Social Media ReportExample of Client's Monthly Social Media Report
Example of Client's Monthly Social Media ReportLarry J Galante
 
Social Media & Marketing
Social Media & MarketingSocial Media & Marketing
Social Media & MarketingZest Online
 
Social Media Strategy Template
Social Media Strategy TemplateSocial Media Strategy Template
Social Media Strategy TemplateBev Hepting
 
Social media marketing plan template 2023
Social media marketing plan template 2023Social media marketing plan template 2023
Social media marketing plan template 2023Fraser Hay
 
Content SEO Strategy & Case Study - B2B Content Marketing
Content SEO Strategy & Case Study - B2B Content MarketingContent SEO Strategy & Case Study - B2B Content Marketing
Content SEO Strategy & Case Study - B2B Content MarketingTopRank Marketing Agency
 
Digital marketing strategy
Digital marketing strategyDigital marketing strategy
Digital marketing strategyTechnogics Inc
 
Social media marketing proposal
Social media marketing proposalSocial media marketing proposal
Social media marketing proposalKomal Sonawale
 
Content Strategy and Social Media
Content Strategy and Social MediaContent Strategy and Social Media
Content Strategy and Social MediaSuna Gurol
 
Digital marketing 2022 For Beginners
Digital marketing 2022 For BeginnersDigital marketing 2022 For Beginners
Digital marketing 2022 For BeginnersMaster 360
 
Social media strategy
Social media strategySocial media strategy
Social media strategyEvan Kruk
 
Creating A Social Media Strategy
Creating A Social Media StrategyCreating A Social Media Strategy
Creating A Social Media StrategyBrian Huonker
 
Why Social Media Marketing is Important
Why Social Media Marketing is ImportantWhy Social Media Marketing is Important
Why Social Media Marketing is ImportantJessica Pavona
 
6 Questions to Lead You to a Social Media Strategy
6 Questions to Lead You to a Social Media Strategy6 Questions to Lead You to a Social Media Strategy
6 Questions to Lead You to a Social Media StrategyMark Schaefer
 
Social media marketing strategy
Social media marketing strategySocial media marketing strategy
Social media marketing strategyDave Chaffey
 

What's hot (20)

Social media strategy
Social media strategySocial media strategy
Social media strategy
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
Social Media Content Strategy
Social Media Content StrategySocial Media Content Strategy
Social Media Content Strategy
 
Social Media Marketing Plan Sample
Social Media Marketing Plan SampleSocial Media Marketing Plan Sample
Social Media Marketing Plan Sample
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
Key Elements of a Digital Marketing Proposal - margari.net
Key Elements of a Digital Marketing Proposal - margari.netKey Elements of a Digital Marketing Proposal - margari.net
Key Elements of a Digital Marketing Proposal - margari.net
 
Example of Client's Monthly Social Media Report
Example of Client's Monthly Social Media ReportExample of Client's Monthly Social Media Report
Example of Client's Monthly Social Media Report
 
Social Media & Marketing
Social Media & MarketingSocial Media & Marketing
Social Media & Marketing
 
Social Media Strategy Template
Social Media Strategy TemplateSocial Media Strategy Template
Social Media Strategy Template
 
Social media marketing plan template 2023
Social media marketing plan template 2023Social media marketing plan template 2023
Social media marketing plan template 2023
 
Content SEO Strategy & Case Study - B2B Content Marketing
Content SEO Strategy & Case Study - B2B Content MarketingContent SEO Strategy & Case Study - B2B Content Marketing
Content SEO Strategy & Case Study - B2B Content Marketing
 
Digital marketing strategy
Digital marketing strategyDigital marketing strategy
Digital marketing strategy
 
Social media marketing proposal
Social media marketing proposalSocial media marketing proposal
Social media marketing proposal
 
Content Strategy and Social Media
Content Strategy and Social MediaContent Strategy and Social Media
Content Strategy and Social Media
 
Digital marketing 2022 For Beginners
Digital marketing 2022 For BeginnersDigital marketing 2022 For Beginners
Digital marketing 2022 For Beginners
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
 
Creating A Social Media Strategy
Creating A Social Media StrategyCreating A Social Media Strategy
Creating A Social Media Strategy
 
Why Social Media Marketing is Important
Why Social Media Marketing is ImportantWhy Social Media Marketing is Important
Why Social Media Marketing is Important
 
6 Questions to Lead You to a Social Media Strategy
6 Questions to Lead You to a Social Media Strategy6 Questions to Lead You to a Social Media Strategy
6 Questions to Lead You to a Social Media Strategy
 
Social media marketing strategy
Social media marketing strategySocial media marketing strategy
Social media marketing strategy
 

Similar to Social Media Action Plan Template

RI Social Media Action Plan Template
RI Social Media Action Plan TemplateRI Social Media Action Plan Template
RI Social Media Action Plan TemplateRyan Gunhold
 
Social media supports your business
Social media supports your businessSocial media supports your business
Social media supports your businessCustomers That Click
 
CRM 2.0 - Social CRM - The New Discipline
CRM 2.0 - Social CRM - The New DisciplineCRM 2.0 - Social CRM - The New Discipline
CRM 2.0 - Social CRM - The New DisciplineMichael Moir
 
Socialmediapublicrelationsf12
Socialmediapublicrelationsf12Socialmediapublicrelationsf12
Socialmediapublicrelationsf12Joseph Martinelli
 
Setting Your Social Media Strategy
Setting Your Social Media StrategySetting Your Social Media Strategy
Setting Your Social Media StrategyErica Kuhl
 
Social Media Sales and Marketing Revolution
Social Media Sales and Marketing RevolutionSocial Media Sales and Marketing Revolution
Social Media Sales and Marketing RevolutionRackspace
 
Buzzient webinar theenterprisesocialcustomer
Buzzient webinar theenterprisesocialcustomerBuzzient webinar theenterprisesocialcustomer
Buzzient webinar theenterprisesocialcustomerTBJ Investments, LLC
 
Addressing Top CEO Priorities through Social Media Marketing and Metrics
Addressing Top CEO Priorities through Social Media Marketing and MetricsAddressing Top CEO Priorities through Social Media Marketing and Metrics
Addressing Top CEO Priorities through Social Media Marketing and MetricsJacques Pavlenyi
 
KPI's, Social Media Metrics and Business
KPI's, Social Media Metrics and BusinessKPI's, Social Media Metrics and Business
KPI's, Social Media Metrics and BusinessDheeraj Chowdhury
 
Demand Generation From the Outside In
Demand Generation From the Outside InDemand Generation From the Outside In
Demand Generation From the Outside InArdath Albee
 
Why Social Media Marketing
Why Social Media MarketingWhy Social Media Marketing
Why Social Media MarketingAlterian
 
SocialConnX - Social Media for the Gaming Industry
SocialConnX - Social Media for the Gaming IndustrySocialConnX - Social Media for the Gaming Industry
SocialConnX - Social Media for the Gaming Industryt2 Marketing
 
Service Push Discovery Framework
Service Push Discovery FrameworkService Push Discovery Framework
Service Push Discovery FrameworkJohn Perez
 
7 Reason Why Social Media Won't Work For Your Business
7 Reason Why Social Media Won't Work For Your Business7 Reason Why Social Media Won't Work For Your Business
7 Reason Why Social Media Won't Work For Your BusinessMatt Hodkinson
 
Keeping Your Story Straight: Social Media and Content Marketing Alignment
Keeping Your Story Straight: Social Media and Content Marketing Alignment Keeping Your Story Straight: Social Media and Content Marketing Alignment
Keeping Your Story Straight: Social Media and Content Marketing Alignment Act-On Software
 
Creating the Ultimate Experience: UX + CX + CRM
Creating the Ultimate Experience: UX + CX + CRMCreating the Ultimate Experience: UX + CX + CRM
Creating the Ultimate Experience: UX + CX + CRMStuart Cruickshank
 
Social Business Dashboard
Social Business DashboardSocial Business Dashboard
Social Business DashboardYounomy
 
How a B2B SaaS platform is transforming itself into a media company - BDI 1/3...
How a B2B SaaS platform is transforming itself into a media company - BDI 1/3...How a B2B SaaS platform is transforming itself into a media company - BDI 1/3...
How a B2B SaaS platform is transforming itself into a media company - BDI 1/3...Business Development Institute
 

Similar to Social Media Action Plan Template (20)

RI Social Media Action Plan Template
RI Social Media Action Plan TemplateRI Social Media Action Plan Template
RI Social Media Action Plan Template
 
Social media supports your business
Social media supports your businessSocial media supports your business
Social media supports your business
 
CRM 2.0 - Social CRM - The New Discipline
CRM 2.0 - Social CRM - The New DisciplineCRM 2.0 - Social CRM - The New Discipline
CRM 2.0 - Social CRM - The New Discipline
 
Socialmediapublicrelationsf12
Socialmediapublicrelationsf12Socialmediapublicrelationsf12
Socialmediapublicrelationsf12
 
Disney Field Study
Disney Field StudyDisney Field Study
Disney Field Study
 
Setting Your Social Media Strategy
Setting Your Social Media StrategySetting Your Social Media Strategy
Setting Your Social Media Strategy
 
Social Media Sales and Marketing Revolution
Social Media Sales and Marketing RevolutionSocial Media Sales and Marketing Revolution
Social Media Sales and Marketing Revolution
 
Twitter Analysis and Action
Twitter Analysis and ActionTwitter Analysis and Action
Twitter Analysis and Action
 
Buzzient webinar theenterprisesocialcustomer
Buzzient webinar theenterprisesocialcustomerBuzzient webinar theenterprisesocialcustomer
Buzzient webinar theenterprisesocialcustomer
 
Addressing Top CEO Priorities through Social Media Marketing and Metrics
Addressing Top CEO Priorities through Social Media Marketing and MetricsAddressing Top CEO Priorities through Social Media Marketing and Metrics
Addressing Top CEO Priorities through Social Media Marketing and Metrics
 
KPI's, Social Media Metrics and Business
KPI's, Social Media Metrics and BusinessKPI's, Social Media Metrics and Business
KPI's, Social Media Metrics and Business
 
Demand Generation From the Outside In
Demand Generation From the Outside InDemand Generation From the Outside In
Demand Generation From the Outside In
 
Why Social Media Marketing
Why Social Media MarketingWhy Social Media Marketing
Why Social Media Marketing
 
SocialConnX - Social Media for the Gaming Industry
SocialConnX - Social Media for the Gaming IndustrySocialConnX - Social Media for the Gaming Industry
SocialConnX - Social Media for the Gaming Industry
 
Service Push Discovery Framework
Service Push Discovery FrameworkService Push Discovery Framework
Service Push Discovery Framework
 
7 Reason Why Social Media Won't Work For Your Business
7 Reason Why Social Media Won't Work For Your Business7 Reason Why Social Media Won't Work For Your Business
7 Reason Why Social Media Won't Work For Your Business
 
Keeping Your Story Straight: Social Media and Content Marketing Alignment
Keeping Your Story Straight: Social Media and Content Marketing Alignment Keeping Your Story Straight: Social Media and Content Marketing Alignment
Keeping Your Story Straight: Social Media and Content Marketing Alignment
 
Creating the Ultimate Experience: UX + CX + CRM
Creating the Ultimate Experience: UX + CX + CRMCreating the Ultimate Experience: UX + CX + CRM
Creating the Ultimate Experience: UX + CX + CRM
 
Social Business Dashboard
Social Business DashboardSocial Business Dashboard
Social Business Dashboard
 
How a B2B SaaS platform is transforming itself into a media company - BDI 1/3...
How a B2B SaaS platform is transforming itself into a media company - BDI 1/3...How a B2B SaaS platform is transforming itself into a media company - BDI 1/3...
How a B2B SaaS platform is transforming itself into a media company - BDI 1/3...
 

More from Shannon Latta

Digital Communications Blueprint
Digital Communications BlueprintDigital Communications Blueprint
Digital Communications BlueprintShannon Latta
 
Sample identity and web rfp
Sample identity and web rfpSample identity and web rfp
Sample identity and web rfpShannon Latta
 
Horn Group Social Media Boot Camp 08.09
Horn Group Social Media Boot Camp 08.09Horn Group Social Media Boot Camp 08.09
Horn Group Social Media Boot Camp 08.09Shannon Latta
 
China 2008: PR in an Olympic Year
China 2008: PR in an Olympic YearChina 2008: PR in an Olympic Year
China 2008: PR in an Olympic YearShannon Latta
 
Kick Ass Positioning
Kick Ass PositioningKick Ass Positioning
Kick Ass PositioningShannon Latta
 
Does Your PR Drive Leads?
Does Your PR Drive Leads?Does Your PR Drive Leads?
Does Your PR Drive Leads?Shannon Latta
 

More from Shannon Latta (8)

Event Plan Template
Event Plan TemplateEvent Plan Template
Event Plan Template
 
Digital Communications Blueprint
Digital Communications BlueprintDigital Communications Blueprint
Digital Communications Blueprint
 
Sample identity and web rfp
Sample identity and web rfpSample identity and web rfp
Sample identity and web rfp
 
Horn Group Social Media Boot Camp 08.09
Horn Group Social Media Boot Camp 08.09Horn Group Social Media Boot Camp 08.09
Horn Group Social Media Boot Camp 08.09
 
SEO4 PR
SEO4 PRSEO4 PR
SEO4 PR
 
China 2008: PR in an Olympic Year
China 2008: PR in an Olympic YearChina 2008: PR in an Olympic Year
China 2008: PR in an Olympic Year
 
Kick Ass Positioning
Kick Ass PositioningKick Ass Positioning
Kick Ass Positioning
 
Does Your PR Drive Leads?
Does Your PR Drive Leads?Does Your PR Drive Leads?
Does Your PR Drive Leads?
 

Recently uploaded

Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetDenis Gagné
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...Any kyc Account
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823
 
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaBest Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaShree Krishna Exports
 
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurVIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurSuhani Kapoor
 
Progress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitProgress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitHolger Mueller
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.Aaiza Hassan
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Delhi Call girls
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Tina Ji
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayNZSG
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...noida100girls
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...Paul Menig
 

Recently uploaded (20)

Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaBest Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in India
 
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurVIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
 
Progress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitProgress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst Summit
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
 

Social Media Action Plan Template

  • 1. Social Media Action Plan Tie Social Media to Your Business Goals Business Drivers Goals Financial • Revenue • Expenses • Leads Customers • Customer experience/satisfaction • Customer service/support • Building community Brand • Awareness • Thought leadership • Innovation Design a Listening Program What to Follow Specific to Your Company Industry trends Key words and search terms Influencers to follow Competitors Pick the Tools to Fit Your Goals Tool Purpose and Strategy Rank Priority (from 1-3) Focus on 1 and 2 Monitoring Tool Listening and measurement Corporate Blog Thought leadership, depth, engagement, linking & guest posts Twitter Headlines, engage, sales, solve service issues, competitor insight Community Customer driven, customer care, sourcing trends Facebook Social, friendly, recruiting, link to community and blog, video LinkedIn Engagement, networking, recruiting YouTube Amazing stories, brand awareness SlideShare Content sharing, thought
  • 2. leadership Measure in Conjunction with Marketing Goals Goals Social Media Output Tools/Tactics to Measure *Faster, better insight/information Conversation monitoring, customer 100s of listening tools (Buzzient, feedback Radian 6, etc.) Customer community search.twitter.com *Awareness, thought leadership # of people reached Unique site visitors Twitter followers Blog comments *Faster, better sales # of interactions Your CRM system Leads Deals Revenue *Customer support, satisfaction # of issues addressed Your CRM system Twitter *Faster, better development # of ideas implemented Insert Yours Here Insert Yours Here Insert Yours Here *Examples by Altimeter Group