1. Presented to:
Prof. Jayant Bose
PRESSENTED BY
:
ASIT KUMAR NAYAK
SHANTANU BERA
PRADIP KUMAR SAHOO
PRASOON MISHRA
2. James Kraft started with the name Kraft food
company in 1903 but on later stage it was
mainly operated as a subsidiary .
Initially the business focus was on cheese.
It then started exporting cheese to Canada and
Europe in 1920.
It is the largest food company in US and 2nd
largest in the world after NESTLE.
It manages over 100 brand food products
spread over 160 countries.
3. Decline in sales at European market.
Slow growth rate in the company.
Poor strategy formulation and
implementation.
4. In providing more values to customer without
affecting the bottom-line.
Increase in input costs created difficulty to raise
price and structuring profit margin.
Decrease in goodwill though the top-line and
bottom-line increased.
In controlling its debt as it increased over a
period of time.
5. It could not able to form a stable leadership
team.
To increase revenue from International sales.
6.
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11. The company made a 3 years turnaround
strategy and they shut down 36 non
performing plants and eliminated 160000.
To have sustainable growth ,they made radical
change in the organizational structure by
making it decentralized.
Building up sales capabilities, reframing food
category ,more presence in international
market .
12. Initially the company was selling only one
brand TANG powder drink in India.
But after identifying huge opportunity it
acquired Cadbury India to have a strong
presence in India market.
It knew that Cadbury's intensive distribution
system will ease its products reach to every
corner.
