7. Marketing Mix - Product
35%
6%
32%
27%
Total Sales as of 2014
Imaging Systems Informatics, Solutions & Services
Patient Monitoring Solutions Customer Services
8. Marketing Mix - Price
Pricing in terms of B2B.
• Who is the buyer?
• Competitors?
• Negotiation!
Different pricing strategy between different product lines.
• Important factors
• Technology and Innovation
10. Marketing Mix - Promotion
Traditional
Medical Congresses
Conferences
Exhibitions of non-profit organisations for better health
such as HIMSS
Digital
11. LEADERSHIP AND MANAGEMENT
“I want to enable our managers, local market teams and business
units to take charge and to do what is best for Philips. A timely
decision may be right or wrong; a decision that comes too late is
always wrong. By allowing our market teams to resource to win, we
can continue making successful investments. Innovation will remain
a cornerstone of our strategy. Investing in innovation is part of
investing in growth. But we must base our bets on a very profound
understanding of local markets and customers.”
-Frans van Houten, President and CEO Royal Philips
13. Organisational Structure –
Executive Committee
CEO
Frans van Houten
Chief Strategy & Innovation Officer
Jim Andrew
Chief Legal Officer
Marnix van Ginneken
Chief Human Resource Officer
Denise Haylor
Chief Market Leader
Ronald de Jong
Chief Executive Officer Greater China
Patrick Kung
Chief Executive Officer Philips Consumer Lifestyle
Pieter Nota
Chief Executive Officer Philips Lighting
Eric Rondolat
Chief Financial Officer
Ron Wirahadiraksa
Chief Executive Officer Asean & Pacific
Damien Cummings
Chief Domestic Appliances
Andrea Ragneti
15. Human Resource - Training
Philips implement
• online training course
for employees for
General Business
Principles
• e-learning where
managers are invited
to host dialogue
sessions with their
teams
16. Human Resource –
Global Talent Acquisition Strategy
• Philips employee referral
• Internal Hire
• Proactively source by recruiter
• Digital career channel
• Philips careers website
17. Human Resource –
Philips University
• For Managers
• They implement one Central Management System to raise
the quality of standardisation and simplification for
managers of all levels.
• For Leaders
• In Leadership, academy delivers a simplified and
comprehensive system of leadership initiatives to create a
long term leadership pipeline at all levels and cross all
parts.
18. Technology - Innovation
1st biphasic AED
1st US airline save
1st AED for children and infants
1st AED designed specifically for home
1st and only over the counter AED
1st AED to implement a ‘Quick Shock’ algorithm. Our
AEDs are typically able to deliver a shock in less than 8
seconds after CPR.
19. Technology - Innovation
Philips builds relationships to improve innovation efficiency with
• Academic partners
• Industrial partners
around the world and they share the related financial exposure.
Open Innovation
• “Inside-out” innovation
o Make Philips’s skills and resources available to the outside world.
• “Outside-in” innovation
o Partnerships with organizations and governments (i.e. Salesforce.com)
20. R&Ds Around The World
Focus on research imaging product (i.e. X-ray)
Focus on research home healthcare products (i.e. sleep therapy systems) and early detection of disease (i.e. cardiology)
Focus on research clinical sites, provide clinical decision support and medical ultrasound
Research Centres
Aachen, Germany
Molecular Imaging
Systems
Personal Health
Solutions
X-Ray Imaging
Systems
Hamburg, Germany
Diagnostic imaging
systems
Image-guided
intervention and
therapy
Medical image
processing
Eindhoven,
Netherlands
Diagnostic imaging
Patient care
Home healthcare
Shanghai, China
Chronic disease
management
Imaging system
solutions
Home healthcare for
the Chinese market
Bangalore, India
Cardiology
Perinatal care
Women’s health
Cambridge, UK
Home healthcare for
the UK market
Briarcliff, NY, USA
Controls,
Communication, &
Healthcare
Informatics
Clinical Informatics,
Interventional, &
Translational
Solutions
Ultrasound,
Photonics, and
Bioinformatics
21. Financial Management
3rd Party Payments
3rd Party Receivables
Inter-company transfers
Liquidity Management
22. Procurement
Perform and Transfer
Competitive networks or supplier ‘Ecosystems’
Policies and Procedures
Supplier Sustainability & Environment
Editor's Notes
Orders through exhibition centres
Philips e-store
Australia, USA & Great Britain
For registered users
url for video: https://youtu.be/xIgV7-HWvdc
Philips implement
online training course for employees for General Business Principles
e-learning where managers are invited to host dialogue sessions with their teams
https://youtu.be/sxLkeGl1K7g
5 sources of hire
Philips employee referral
Top performing hires are referred by its own employees
Internal Hire
1/3 of vacancies are from the internal top performers each year
Proactively source by recruiter
In-house sourcing function to the proactive identification of passive talent
Digital career channel
Increase digital footprint → LinkedIn Talent Brand Index by +2.1%
Philips careers website
Attract talents though targeted information sharing and storytelling