Business Plan on Cocofresh Drink. An alternative for all softdrinks. It is a Natural Drink.

1. Business PlanBP

2. “We are into this business to earn money, generate
employment and ensure quality prices to farmers and
quality product to customers.”
• Company name :- CoCofresh agro.
• Place :- Kumarakam, Kottayam
• Company Business- The project is based on the
processing of "coconut water “with flavors the packaging of
the same in tetra packs add sell them.
COMPANY PROFILE

3. Why this location
• We benefit coconut farmers in Kottayam district.
• We buy coconuts from them at a competitive
rate, process ,pack and sell them.

4. MISSION
“To be a leading producer of coco water based
beverages using the natural essence of coconut and
hygienic process, dynamic leadership and
commitment to our partners and stakeholders.”

5. VISION
“To be India’s Premier coconut water Company,
offering nutritious & superior quality tasting drinks
to its consumers. By 2016 we aim to achieve 15% of
Market Share, and while doing it we would be the
best in terms of consumer value, customer service
and consistent and predictable growth.”

6. Why coconut water?
• Widely acknowledged as a health drink
• Whole year demand in market.
• Less wastage and more usage.
• Possibility for expansion into other products.
• Eco friendly product no environmental harm.

7. Numerous medicinal properties in
coconut water
• Excellent tonic for the old and sick
• Effective in the treatment of kidney and urethral stones
• Kills intestinal worms, small pox, chicken pox, measles,
etc.
• Good for feeding infants suffering from intestinal
disturbances.
• Oral rehydration medium Keeps the body cool.

8. Uses of Coconut
Domestic Uses
Industrial Uses

9. Opportunity & Market
• Branded fruit beverage market in India is estimated to be
worth Rs. 1,200 crores( drinks and juices combined)
• Fruit drinks as a category is growing at 18-20 per cent,
carbonated soft drinks are growing at 6-8 per cent.
• Unique type of health drink
• More than 90 % of sales occur through the unorganized
route - juice centers, street corner shops and so on.

10. Target Market…
Primary Market:-
– Kids – Fond of Fruit Juice (fond of mango, strawberry)
– Teens – More experimental
– Youth – Experimental and more buying power
– Working People
– Housewives
– Elderly people
Secondary Market
– Travel Industry
– Airlines, Railways and Local Transport Systems
– Recreational
– Movie Theatres, Malls, Amusement Parks.
– School, Colleges
– Hotels, Restaurants, Bars etc.

11. Market Segmentation
Variables Used for Segmentation
• 1) Geographic variables
• 2) Demographic variables
• 3) Psychographic variables
• 4) Behavioral variables

12. Current Competitors…
Jain Agro foods Pvt. Ltd – Bangalore
(Karnataka).
Sakthi Coir Export – Coimbatore
(Tamil Nadu).
Pure Tropic Manufacture – Tirupur
(Tamil Nadu).
Sri Jayalaxmi Foods – Ahmedabad(Gujarat).
Noval Products –Pondicherry

13. Strength
Adequate availability of raw
materials.
 High consumer retention rate .
 Natural Product. Weakness
Seasonal availability of fruits
 Brand acknowledgement
 Late entry into the market.
SWOT Analysis

14. Opportunity
Participation with a growing
industry.
 Competitive advantage over
carbonated soft drinks.
Success of incredible India
campaign
Champions league in 2011
Threats
Unstable government policies
Rising Global Warming

15. MARKETING MIX

16. PRODUCT
COCO FRESH is a 100 percent coconut
water which will be produced and marketed
by Coco Beverage Ltd.
BRAND NAME: COCO FRSEH.
COCO FRESH in three flavors :-
Coco FRESH ( Normal )
Coco FRESH ( Sugar Free )
Coco FRESH ( Mango Flavors )
All Above Three are available in 180ml &
560ml .

17. PRODUCT LIFE CYCLE
Our product lie in Introduction Period of PLC
 Low sales
 High costs per customer
 Negative profits
 Innovator customers
 Few competitors
Objective: To create awareness of product
 Offer a basic product
 Selective distribution
 Awareness – dealers and early adopters
 Induce trial via heavy sales promotion

18. P R O J E C T L O C AT I O N

19. Distribution Channel

20. PRICING
As a new comer our pricing strategy is to introduce
our products in the market at lower prices so as to
create huge demand in the market and then compete
with other competitors.
100ml - Rs20

21. The factors which will contribute to the success for
our juice demands in market:
• High consumer retention rate
• Price, a competitive advantage
• Natural product
• Great distribution network
• Well – Health product
Factors…

22. Change beverage choices in vending
machines at school and collages
Assess the financial impact on
school and collage profits
Identify approaches to promote
healthful beverage choices and
maintain profits for schools and
collages
Promotional Ideas

23. Web Marketing…
Facebook :-
Creating a community on facebook.
Creating a Fan page on facebook.
Twitter :-
Regular tweets on product and event
updates will ensure interactivity.

24. Processing
Warehouse
Tetrapack
Unit
Stalls
and
Shops
Farmer
Customer
Transported by rented truck
Transport and Processing
Purchase
Transported
by rented
truck
Coconut Water
Processing
TetraPacked Water
Processing of CoCofresh

26. Financial Data
• Form of business : Partnership
• Total cost of the project :
Plant Capacity : Processing of 5000 liter per day
• Means of financing : 50% through partner’s capital
50% through loan
• Major raw material : Coconut
• Total number of workers : 25
• Depreciation rate : WDV @ 15%