Slides from FxClub M-Summit 2016 http://fxclub.org

1. ASO Best Practices 2016
Anatoly Sharifulin
FxClub M-Summit, May 2016

2. Anatoly
Sharifulin
CEO & Co-founder
AppFollow.io
ASO Expert,
Mobile Evangelist
2

3. ASOAppstore Search Optimization
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4. ASOSEO for mobile apps
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5. ASO is free app promotionfree
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6. No real analytics tool
for optimizations
Problem
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7. ASO recommendations:
siliconrus.com/2014/07/aso-ostrovok/
siliconrus.com/2014/10/aso-ostrovok-2/
siliconrus.com/2015/04/aso-3/
slideshare.net/sharifulin/aso-best-practices-2015
slideshare.net/sharifulin/aso-41268143
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8. 8
ASO — is a complex and
permanent work on app
optimization
permanent

9. Be like your customer!
ASO Best Practices 2016
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10. App Store Path
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11. App Store Path

12. App Store Path

13. App Store Path

14. App Store Path

15. App Store Path

16. App Store Path

17. App Store Path

18. App Store Path

20. App Store Path

21. App Store Path

22. App Store Path

23. App Store Path

24. App Store ASO Items
1.Locale of meta data (country + lang)
2.Name vs. Visible Name
3.Keywords
4.Icon
5.Screenshots + Video
6.Description vs. Visible Description
7.Developer Name, In App Purchaces
8.Price, Ratings, Reviews, Category
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25. Google Play Path
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26. Google Play Path

27. Google Play Path

28. Google Play Path

29. Google Play Path

30. Google Play Path

31. Google Play Path

32. Google Play Path

34. Google Play Path

35. Google Play Path

36. Google Play Path

37. Google Play ASO Items
1.Locale of meta data (lang, IP!)
2.Name
3.Icon
4.Promo Image or Video
5.Short Description
6.Description
7.Screenshots
8.Price, Ratings, Reviews (Highlights for US), Category
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38. Search Visibility
— Optimization of search queries
— Optimization positions in the SERPs
Conversion Rate
— Optimization of app page
1
2
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Type of optimizations:

39. #1 Search Visibility
Optimization of search queries
1.Keywords != Search queries
2.Analyze Suggest & Search results
3.Analyze ASO competitors, find keywords
4.Collect all relevant queries & phrases
5.Build Semantic Core
6.Generate Name, Keywords, Descriptions, phrases for
Screenshots & Promo
7.Test, test, test! Repeat! Use Hacks! Test,test, test!
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40. #1 Search Visibility
Optimization of search queries
1.Keywords != Search queries
2.Analyze Suggest & Search results
3.Analyze ASO competitors, find keywords
4.Collect all relevant queries & phrases
5.Build Semantic Core
6.Generate Name, Keywords, Descriptions, phrases for
Screenshots & Promo
7.Test, test, test! Repeat! Use Hacks! Test,test, test!

43. #1 Search Visibility
Optimization of search queries
1.Keywords != Search queries
2.Analyze Suggest & Search results
3.Analyze ASO competitors, find keywords
4.Collect all relevant queries & phrases
5.Build Semantic Core
6.Generate Name, Keywords, Descriptions, phrases for
Screenshots & Promo
7.Test, test, test! Repeat! Use Hacks! Test,test, test!

45. #1 Search Visibility
Optimization of search queries
1.Keywords != Search queries
2.Analyze Suggest & Search results
3.Analyze ASO competitors, find keywords
4.Collect all relevant queries & phrases
5.Build Semantic Core
6.Generate Name, Keywords, Descriptions, phrases for
Screenshots & Promo
7.Test, test, test! Repeat! Use Hacks! Test,test, test!

46. #1 Search Visibility
Optimization of search queries
1.Keywords != Search queries
2.Analyze Suggest & Search results
3.Analyze ASO competitors, find keywords
4.Collect all relevant queries & phrases
5.Build Semantic Core
6.Generate Name, Keywords, Descriptions, phrases for
Screenshots & Promo
7.Test, test, test! Repeat! Use Hacks! Test,test, test!

48. #1 Search Visibility
Optimization of search queries
1.Keywords != Search queries
2.Analyze Suggest & Search results
3.Analyze ASO competitors, find keywords
4.Collect all relevant queries & phrases
5.Build Semantic Core
6.Generate Name, Keywords, Descriptions, phrases for
Screenshots & Promo
7.Test, test, test! Repeat! Use Hacks! Test,test, test!

49. #1 Search Visibility
Optimization of search queries
1.Keywords != Search queries
2.Analyze Suggest & Search results
3.Analyze ASO competitors, find keywords
4.Collect all relevant queries & phrases
5.Build Semantic Core
6.Generate Name, Keywords, Descriptions, phrases for
Screenshots & Promo
7.Test, test, test! Repeat! Use Hacks! Test,test, test!

51. #1 Search Visibility
Optimization positions in the SERPs
1.Magic with Name, Keywords, Description
2.Incentive search traffic
3.Improve app activities: reviews, ratings, in-app
metrics, uninstalls
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52. #2 Conversion Rate
Optimization of app page
1.Text Optimizations
2.A/B and Split Testing
3.Count of downloads, reviews, ratings
4.Bages!
5.Improve conversion rate by channels & countries
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53. 53

54. 54

55. P. S. And keep in touch!
ASO Best Practices 2016
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56. 56

57. Thank you!
Questions?
Anatoly Sharifulin
fb.me/sharifulin
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