The Web Content Mavens had a meetup to discuss Integrated Marketing & Communications: Online, Social & Mobile and I was happy to present my view of the importance of uniform branding across all integrated marketing channels as Chief Marketing Officer of Surefiresocial.com

1. Integrated Marketing &
Communications.
Web Content Mavens
Washington DC
APRIL 1ST 2015

2. April 1 2015 : First Day at Work

3. The customer journey has grown more complex,
touching many different marketing channels.

4. Planning a cross-platform
communications/marketing campaign
Message Medium Metrics

5. Carrying a brand across
properties/channels
Who you think you
are?
Who you actually
are?
Who your customers
think you are?

6. Visual identity cues

7. Customer/member participation & brand
advocacy

8. Team work always Wins
http://www.networksolutions.c
om/video.jsp

9. Integrated Marketing : Team work wins

10. 5 thoughts
• Create a Thank You channel
• Get Quick Feedback
• Use Ad tools :Custom Audiences
• Power of Automation and Insights
• Don’t forget the Human Touch

11. Thank you
Shashi Bellamkonda
CMO Surefire Social
Email :
Shashib@gmail.com
Twitter: @shashib