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Well Crafted Social Media Campaign : Sachin Tendulkar Autograph

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Shashi Bellamkonda
Shashi Bellamkonda

When Sachin Tendulkar retiredfrom International Cricket the Board of Control for Cricket in India (BCCI) conducted a memorable social media campaign. Sachin's personalized digital autograph was sent to fans who use twitter and participate BCCI's twitter campaign for Sachin. To get Sachin's personalized digital autograph you had to send a tweet with hash tag #ThankYouSachin mentioning @BCCI in your tweet. Read more: http://www.angraj.in/2013/11/tweet-and-get-sachin-tendulkars-digital-autograph.html#ixzz3UOCCuuEQ

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11/19/13 Digigraph services.digigraph.me/sign/ef4f1b6bacdf0682034badcb91b6d38f71c4d85b44e1ba620af4b2fd9d650bcda0259183d3eeae1724050e98d5e2ed30026dc8cc6ece92751… 1/2
11/19/13 Digigraph services.digigraph.me/sign/ef4f1b6bacdf0682034badcb91b6d38f71c4d85b44e1ba620af4b2fd9d650bcda0259183d3eeae1724050e98d5e2ed30026dc8cc6ece92751… 2/2 Share or Personalize Follow @BCCI Follow @sachin_rt Privacy Policy

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Well Crafted Social Media Campaign : Sachin Tendulkar Autograph