Writing Portfolio

1. writing samples
From:
PurpleHill.ca
Avis.com
Canada.com
The Province
Alaska Highway News
PileDriver Magazine
Sea to Sky Hoops Blog

2. Client: PurpleHill.ca
Project: Product
Descriptions
Brief: Historically rich,
quirky, SEO-friendly
product descriptions for
vintage household
items

3. Client: PurpleHill.ca
Project: Blog post
Brief: Blog post on the
history of the Purple Hill
farm.

4. Client: Avis Rental
Cars, via Page 7
Copywriting
Project: Digital articles
Brief: SEO-friendly
travel articles for
Avis.com
Note: Project currently
underway, not yet
released
Avis Car Rental at Miami International Airport (MIA) is the
preferred choice of business travellers visiting the Magic City.
Its selection of airport car rentals features a wide variety—from
compact cars for negotiating the tight lanes and streets of Little
Havana to luxury rides, including convertibles, and SUVs perfect
for cruising the palm-fringed avenues of Miami Beach.
A short drive from downtown across the Miami River takes you to
the city’s trendy south side, full of chic bars, restaurants and
bohemian shops.
The Coral Way, a banyan tree-lined boulevard, provides a great
vantage point from which to see some of the south side’s historic
neighborhoods.

5. Client: Avis Rental
Cars, via Page 7
Copywriting
Project: Digital articles
Brief: SEO-friendly
travel articles for
Avis.com
Note: Project currently
underway, not yet
released
Avis Car Rental at San Francisco International Airport (SFO) is
your gateway to exploring one of the world’s most cosmopolitan
cities.
If you plan on navigating the city’s famously steep and curvy
streets, you may prefer a compact car. On the other hand, a
luxury car or SUV is a smart option if you’ll be using San
Francisco as a base for seeing the greater Bay Area.
Be sure to take in the jaw-dropping sight of the Golden Gate
Bridge from the banks of San Francisco Bay at the Presidio, a
park on the city’s northern peninsula.
Head to Union Square, the city’s civic heart, for a Michelin-starred
gourmet meal or a quick bite at a corner bistro, before taking a
drive up Lombard Street. Often referred to as the “crookedest”
street in the world, it’s certainly one of the most scenic, offering
great views of Alcatraz, Coit Tower and the bay.

6. Publication: The
Province /
Canada.com
Project: Lifestyle
Feature Articles

7. Publication:
The Province /
Canada.com
Project: Lifestyle
Feature Articles

8. Client: PileDriver
Magazine, via Lester
Communications
Project: Company
profile
Note: Will be published
in March 2015
Creative employees and an enduring commitment to quality and efficiency
have made McLean Contracting Company a mainstay on the Mid-Atlantic
Coast for well over 100 years
“Projects are no longer just $45 to $55-million jobs. Increasingly we find projects
being advertised in the hundreds of millions of dollars. Partnering up with fellow
contractors for the larger joint-venture pursuits and design-build projects is the
wave of the future.”
Since 2006, McLean has been 100 percent employee owned under an Employee
Stock Ownership Plan (ESOP).
“We’ve found that every employee from management to labor is vested in the
company and has a part in whether the company does well or not,” Blevins said.
Blevins, a 29-year company veteran, says that McLean attracts good,
knowledgeable people who tend to stay a long time and grow with the company.
“We’ve got a lot of creative people with a lot of experience that’s been passed
down over the generations. We always approach our work ethically and fairly. This
makes us a company that people respect and like to do business with.”
Continued success through
innovation and execution

9. Publication: Alaska
Highway News
Project: Local news
story
A Fort St. John resident is being called a hero after he rescued a mother and her
two children who were stuck in their vehicle after it was blown off a northern
Alberta highway on the evening of Sunday, Dec. 9
Jessie Filipponi was driving to Fort McMurray on an icy stretch of Highway 63 near remote
Crow Lake when he saw tail lights shining from off the side of the highway.
"I almost drove right by them. You could hardly see anything but I could see these taillights
off on the side," Filipponi said.
Filipponi pulled his car over and climbed 40-feet down an embankment towards the car,
which had careened off the road and struck a tree where it had come to rest.
Filipponi, a tow-truck driver trained as a first-responder, helped Traserall and Shandra out
of the vehicle and encouraged them to get to his car, which was warm.
"I didn't second-guess it or nothing. I was just so worried for the little girl," said Filipponi,
who has two little girls of his own.
To stem Bethany's bleeding, Filipponi fashioned a tourniquet out of his shirtsleeve and
tightly wrapped it around her head.
Filipponi said that the scariest thing for him was that unlike her older sister, Bethany wasn't
crying. To protect her neck, Filipponi created an on-the-spot neck brace out of the child
seat's backrest and his coat sleeve.
He carried Bethany up to his car with the deep snow and temperature below -25 C with
wind chill making things difficult. "I don't know what exactly he did but five minutes later he
came to his car and opened the back door and laid my daughter down," Traserall said.
Local man lauded as hero

10. Publication: My
personal basketball
Wordpress blog, Sea to
Sky Hoops
Project: Photo captions
for blog posts
Decision 2010 (or how Chris Bosh,
Lebron James and Dwayne Wade
painted a giant bulls-eye on their backs,
pissed off an entire league and got
every basketball fan who wasn’t a
resident of South Florida to hate on
them for an incredibly long time)
Kobe Bryan doing his best Gomer Pyle
from Full Metal Jacket thousand-yard
stare impression as he takes questions
from the media in the midst of a
disastrous Lakers season
The projected
first pick in the
2012 draft,
Anthony Davis,
is a defensive
stalwart, with a
great feel for
the game and a
motor to boot
Harrison
Barnes, a
silky smooth
shooter with
good size, is
projected to
go third in this
summer’s
NBA Draft