Moving beyond the basics of search engine optimization, this hour-long workshop takes a deeper dive into improving your search engine rankings. GoDaddy web expert, +Shawn Pfunder, will present tips for creating content that resonates with both search engines and customers. Tips including: + How to stand out in the sea of online content + How reputation building and legitimacy relate to SEO + Why you need to understand link building and social media + Make your website remarkable + Encouraging visitors to connect and share with others.

1. BE REMARKABLECREATING KICK-ASS CONTENT FOR SEARCH ENGINE SUCCESS

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HELLO EVERYONE!
I’M SHAWN.
!
I AM A SMALL BUSINESS
SUPERFAN.

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WE’RE GOING TO TALK ABOUT
MAKING STUFF FOR YOUR
WEBSITE.
!
TODAY, WE’RE GOING TO TALK
ABOUT POETRY.

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BE REMARKABLE.
4

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SEO 101: LET’S RECAP.
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DEFINE YOURSELF
!
First, we have to do some homework. You want to show up in
Google when people search for something, but what? You have
to decide which search terms (keywords) are the best fit for
what you do and if anybody out there is using them now. Don’t
worry, it’s fun, and it may help you better define your business.1

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CREATE CONTENT
!
This is the best way to get good results on any search engine,
not just Google. You have to make sure your content matches
visitor (and Google) expectations. Search engines want to deliver
awesome stuff to their customers. If you want a solid ranking,
you need to create something unique, trusted, and worthwhile.2

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MAKE FRIENDS
!
Become part of a larger community. You want people to link to your
business and talk about what you do. To search engines a site or
business being mentioned by a lot of others is a site or business
that’s trusted and worth listing. Do people like you? Do they tweet
about you? What can you offer to help make that happen?3

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NOW WHAT?
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NOW YOU NEED remarkable STUFF.
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YOU’VE GOT 2 OPTIONS.
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1. PAY (OR BRIBE) SOMEONE.
2. DO IT YOURSELF.
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1. PAY (OR BRIBE) SOMEONE.
2. DO IT YOURSELF.
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1. PAY (OR BRIBE) SOMEONE.
2. DO IT YOURSELF.

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writer’s block is a
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writer’s block is a
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MYTH

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YOU’RE A POET.

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POETS ARE OBSERVANT.
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POETS STEAL STUFF.

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PATTERNS ARE EVERYWHERE.
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HAN AND LUKE STAND PROUD.
ROBOTS DON'T HAVE FEELINGS. WHAT ABOUT CHEWIE?

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10 REMARKABLE PATTERNS
(THAT YOU CAN STEAL)
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1. TOP 10 LISTS
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Top 10 Content Templates!
See what I did there? It’s like jumping down the rabbit hole. We’re totally getting
meta now. It’s like looking in a mirror looking in a mirror looking in a mirror.
!
Here’s the deal: a lot of people freak out when they think about making good
content for their website. They’ll be the first to tell you that they’re not a writer/artist/
film-maker. I get it, your make pies or you’re a lawyer. You’re not a writer. You’re
wrong. If I ask you to write a haiku about the moon, you can do it. Why? Because
you have a template or a pattern to work from.
!
1. Top 10 Lists
See what I did there? It’s like jumping down the rabbit hole. We’re totally getting
meta now. It’s like looking in a mirror looking in a mirror looking in a mirror.
!
Top 10 Types of Articles
!
See what I did there? It’s like jumping down the rabbit hole. We’re totally
getting meta now. It’s like looking in a mirror looking in a mirror looking in a
mirror.
!
Here’s the deal: a lot of people freak out when they think about making good
content for their website. They’ll be the first to tell you that they’re not a writer/
artist/film-maker. I get it; you make pies or you’re a lawyer. You’re not a writer.
But, you’re wrong. If I ask you to write a haiku about the moon, you can do it.
Why? Because you have a template or a pattern to work from.
!
1. Top 10 Lists
re? It’s like jumping down the rabbit hole. We’re totally

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1. TOP 10 LISTS
2. INTERVIEWS
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!
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2

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+ FRIEND
+ FAMILY MEMBER
+ EXPERT
+ NEIGHBOR
+ CUSTOMER

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1. TOP 10 LISTS
2. INTERVIEWS
3. REVIEWS
!
!
!
!
!
!
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3

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Add example.
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How to Make the Perfect Pancake
!
There are no excuses for making a bad pancake. This is the first cooking skill you
should graduate on to after microwave mac and cheese. I’m not going to spend
too much time going over recipes; most of you will end up making it from a box
anyway. The important thing here, is that the box you buy says “Pancake Batter”
on it somewhere.
!
We’re not making brownies or cake. Got it? We’re making the next best thing.
We’re making flapjacks, mister. And they’re gonna be amazing.
!
1. Measure all of your ingredients carefully.
2. Leave the batter a little clumpy.
3. Get the pan nice and hot [you want water to dance].
30-Second Book Review:
Purple Cow by Seth Godin!
!
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!
!
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!
!
!
Well, I got to tell ya that the first time I heard
about this book from a couple of my friends at
work, I thought it was a joke. I figured it was just
something thatsome guy put together to be
funny.
!
I was wrong. This is some dead-serious
marketing advice.

36. GODADDY 2014
1. TOP 10 LISTS
2. INTERVIEWS
3. REVIEWS
4. TRY THIS
!
!
!
!
!
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4

37. GODADDY 2014
Add example.
37
How to Make the Perfect Pancake
!
There are no excuses for making a bad pancake. This is the first cooking skill you
should graduate on to after microwave mac and cheese. I’m not going to spend
too much time going over recipes; most of you will end up making it from a box
anyway. The important thing here, is that the box you buy says “Pancake Batter”
on it somewhere.
!
We’re not making brownies or cake. Got it? We’re making the next best thing.
We’re making flapjacks, mister. And they’re gonna be amazing.
!
1. Measure all of your ingredients carefully.
2. Leave the batter a little clumpy.
3. Get the pan nice and hot [you want water to dance].
WANT TO BE CREATIVE?
START RUNNING (FOR FUN)
!
It’s not easy coming up with new ideas day in and day it. You do your best.
You keep up on the latest trends, follow interesting people on Twitter, and
have built a team of people who play improv every morning and make up
their own rules to Monopoly. But still—being creative can feel a little like
forced from time to time. You need the ideas to flow, not sputter.
!
Well, I’m gonna let you in on a little secret, and I know it’s something you
may not want to hear: a little bit of exercise is exactly what you need.

38. GODADDY 2014
1. TOP 10 LISTS
2. INTERVIEWS
3. REVIEWS
4. TRY THIS
5. 5 REASONS
!
!
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!
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5

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5 Reasons Goonies is the
Best Entrepreneurial Film of All Time!
Okay, before we get too far into this I’ll come clean. Part of the reason I’m doing
this is to tell my wife why we have to watch Goonies again. It’s for work. It’s
because I’m trying to do something good in the world. It’s not pleasure. Oh no.
It’s not because I want to put on a pirate patch and yell, “Hey you guys!” over andover and over again.
!
I want to help small business owners. That’s noble, right?!
1. It’s all about teamwork.!
5 Reasons The Goonies is the
Best Entrepreneurial Film of All Time
!
Okay, before we get too far into this I’ll come clean. Part of the reason I’m
doing this is to tell my wife why we have to watch Goonies again. It’s for work.
It’s because I’m trying to do something good in the world. It’s not pleasure. Oh
no. It’s not because I want to put on a pirate patch and yell, “Hey you guys!”
over and over and over again.
!
I want to help small business owners. That’s noble, right?
!
1. It’s all about teamwork.

40. GODADDY 2014
1. TOP 10 LISTS
2. INTERVIEWS
3. REVIEWS
4. TRY THIS
5. 5 REASONS
6. STEP-BY-STEP
!
!
!
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6

41. GODADDY 2014
How to Make the Perfect Pancake
!
There are no excuses for making a bad pancake. This is the first cooking skill you
should graduate on to after microwave mac and cheese. I’m not going to spend
too much time going over recipes; most of you will end up making it from a box
anyway. The important thing here, is that the box you buy says “Pancake Batter”
on it somewhere.
!
We’re not making brownies or cake. Got it? We’re making the next best thing.
We’re making flapjacks, mister. And they’re gonna be amazing.
!
1. Measure all of your ingredients carefully.
2. Leave the batter a little clumpy.
3. Get the pan nice and hot [you want water to dance].
41
How to Make the Perfect Pancake
!
There are no excuses for making a bad pancake. I’m not going to
spend too much time going over recipes. The important thing here, is
that the box you buy says “Pancake Batter” on it somewhere.
!
We’re making flapjacks, mister. And they’re gonna be amazing.
!
1. Measure all of your ingredients carefully.
2. Leave the batter a little clumpy.
3. Get the pan nice and hot (you want water to dance).

42. GODADDY 2014
1. TOP 10 LISTS
2. INTERVIEWS
3. REVIEWS
4. TRY THIS
5. 5 REASONS
6. STEP-BY-STEP
7. LIST O' LINKS
!
!
42
7

43. GODADDY 2014
Add example.
43
How to Make the Perfect Pancake
!
There are no excuses for making a bad pancake. This is the first cooking skill you
should graduate on to after microwave mac and cheese. I’m not going to spend
too much time going over recipes; most of you will end up making it from a box
anyway. The important thing here, is that the box you buy says “Pancake Batter”
on it somewhere.
!
We’re not making brownies or cake. Got it? We’re making the next best thing.
We’re making flapjacks, mister. And they’re gonna be amazing.
!
1. Measure all of your ingredients carefully.
2. Leave the batter a little clumpy.
3. Get the pan nice and hot [you want water to dance].
Best Campfire Cooking Websites
!
You’re an amazing cook out there in the wild. Grilling dogs, making s’mores,
and baking cake. Woa, where did that come from? Baking cake? No one
bakes a cake over hot coals, right? Wrong.
!
Visit the links below to find out just how sophisticated you can get over some
open flames.
!
www.artofmanliness.com Best foil packet cooking online. Wrap it. Cook it.
www.dutchovendude.com 3 words: banana coffee cake. I’m not kidding.
www.marthastewart.com Glampfire cooking for the more sophisticated.

44. GODADDY 2014
1. TOP 10 LISTS
2. INTERVIEWS
3. REVIEWS
4. TRY THIS
5. 5 REASONS
6. STEP-BY-STEP
7. LIST O' LINKS
8. IMAGE QUOTES
!
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8

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46. GODADDY 2014
1. TOP 10 LISTS
2. INTERVIEWS
3. REVIEWS
4. TRY THIS
5. 5 REASONS
6. STEP-BY-STEP
7. LIST O' LINKS
8. IMAGE QUOTES
9. PRESENTATIONS
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9

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HEY! LET’S TALK ABOUT
poetry
BY SHAWN PFUNDER

48. GODADDY 2014
1. TOP 10 LISTS
2. INTERVIEWS
3. REVIEWS
4. TRY THIS
5. 5 REASONS
6. STEP-BY-STEP
7. LIST O' LINKS
8. IMAGE QUOTES
9. PRESENTATIONS
10.THE SELFIE
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10

49. GODADDY 2014 49
Are card games good for you?!
I have this conversation with my old man all the time. In this video, I break it downfor all of you. If you need good material to justify your obsession, look no further.!
!
!
!
Are card games good for you?!
I have this conversation with my old man all the time. In this video, I break it down
for all of you. If you need good material to justify your obsession, look no further.
!
!
!
!
In this little video, I go over
the scientific EVIDENCE
that card games will
make you smarter, more
strategic, and a better
creative thinker.
!
So, you don’t have to
take my word for it—it’s
science, man. Pure

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START SMALL. GET GOOD. GO BIGGER.
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(freedom quilt pic)
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YOU’RE A POET.

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garage.godaddy.com
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godaddytraininghub.com
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QUESTIONS?
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