My presentation for the IEEF meetup about e-commerce optimization.

1. E commerce Optimization
The UX Point of view
שי רוזן
מנהל תחום אסטרטגיה וייעוץ

2. Shayr@realcommerce.co.il http://www.linkedin.com/in/shayrosen
http://www.facebook.com/shayrs
http://www.slideshare.net/shayrs
052-5118539
Shay Rosen
Head of Strategy and consulting, realcommerce

6. About e-Commerce UX

7. 01
Who am I?

10. סלקום

12. 02
Customers

14. Easily distracted
Disorientated
Alone
Lack confidence

15. Easily distracted
Disorientated
Alone
Lack confidence

16. 03
DEAL?
Details!

17. 3%
97%
Abandonment rate

18. 60% - 70%
10%
3%
40%
84%
68%

19. Home Page
DEAL
(40% Abandonment)

21. Orientation
•4 ways to browse products

22. Orientation
•4 ways to browse products

23. Orientation
•4 ways to browse products

24. Orientation
•4 ways to browse products

25. Orientation
•4 ways to browse products
Orientation
•Search

26. Orientation
Functional area:
My Account
Shopping cart
Always on top right corner

28. Invite
•Attractive promotion
•Deals
Reduce External Distraction
Limited time offers

30. Invite
•Attractive promotion
•Deals
You are never alone with Cellcom

32. Create onfidence with Free returns

33. Product Page
DEAL
(84% Abandonment)

35. There’s never enough information!

37. Create attraction and desire with large images

38. Create confidence with free returns

39. Cart
DEAL
(68% Abandonment)

40. Create confidence with free returns

42. Actively promote to checkout

43. Special discount to encourage purchase

44. Kindly collect contact info
(Just incase:)

45. 04
Innovate
Conventionaly

47. Innovative services, Conventional UI

48. Innovative services, Conventional UI

54. 05
Make them
Come Back
Smartly

59. Triggered
Email
promotions

61. אני מחפש
חופשה משפחתית.
עדיפות ללונדון
Trigger

62. Opens
Clicks
Opens

63. 06
The Cruise
And
The Speedboat

64. UI Project

65. Waterfall
Large Scale
Long time
Risky
Far from reality

66. Digital Thinking

67. General Direction
On going project
Measure success
Quick
Flexible
Short distance
agile

68. Launch
UI
Concept
Measure
Face Lift

69. Launch
UI
Concept
Measure

70. Launch
UI
Concept
Measure

71. Who you are
Who your customers are
Mind the Details - close the DEAL!
Innovate Conventionally
Make them come back
Take the speedboat, skip the cruise
Keep your axe sharp, Optimize

72. Shayr@realcommerce.co.il http://www.linkedin.com/in/shayrosen
http://www.facebook.com/shayrs
http://www.slideshare.net/shayrs
052-5118539
Shay Rosen
Head of Strategy and consulting, realcommerce