1. 1
By : Sheetal Samant (46 )

2. 2
FLOW OF PRESENTATION
•About shemaroo
•History
•Current Scenario
•Right of distributing film
•SWOT
•Strategy

3. 3
Shemaroo Entertainment Limited operates as an integrated
media content house in India. The company is engaged in
the production, and co-production of films, dramas, etc.
and distribution of rights of films and dramas worldwide
through various medium.
The brand "Shemaroo" is synonymous with quality
entertainment.
ABOUT SHEMAROO

4. 4
HISTORY
•Founded on October 29, 1962, in Mumbai, as a book
circulating library by Mr. Buddhichandbhai Maroo and
Mr. Gangajibhai Sethia.
•In 1979, we set up India's first video rental busines
•In 1987, diversified into the acquisition of Video rights.
•It was private ltd company then on March 26, 2011,
company was converted to a public limited

5. 5
Current Scenario
Name : SHEMAROO ENTERTAINMENT LIMITED.
Founder :Mr. B. Maroo and Mr. G. Sethia.
Headquarter :Mumbai, Maharashtra.
Industry : Entertainment industry.
Type : Public company.
MD : Mr.Hiren Gada.
Profit : Rs 5537.24 lakh
Success mantra : Can't leave anything to other.
No. of employees : 370 (appox.).
USP : Shemaroo a brand name , a large content library,
our age old experience.
Website : www.shemaroo.com

6. 6
Organisation Structure
Board of Director
Raman Maroo
Managing Director
Atul Maru
Jt. Managing Director
Hiren Gada
Whole Time Director
Content
Acquisition
Mr.Vinod
Karani
Sales &
Marketing
Mr.Bipin
Dharod
Studio
Mr.Hem
ant
Karani
Human
Resource
Finance
&
Accounts
Mr. H.
Gada
Production
Mr.Ketan
Maru
Business
Legal

7. 7
Right of distributing films
Types of Rights
Perpetual Rights Aggregation
Rights

8. 8

9. 9

10. 10

11. 11
Sr.
No.
Types of Content Total Number of
Perpetual Titles
Total Number of
Limited
Ownership Titles
Total Number
of Titles
1 Hindi films 301 977 1278
2 Regional Titles 316 702 1,018
3 Special Interest
content i.e.
Devotional
Content, Kids
Content,
Motivational/
Spiritual Content,
Classic
Television
Serials, Health
Related Content
etc
23 197 220

12. 12
Transparency
Going beyond stereotype films
Shemaroo a Brand
Growing content library
Strength
SWOT Of Shemaroo

13. 13
Focus on content library
No Adaption of technology
Limited experience
Family Owned Business, Less aggression
Weakness

14. 14
Opportunity
 Increase in customer
Project of government
More number of films
Own Institute
Threads
Piracy
Competition

15. 15
Strategy
1.Scaling up our Content Library
2. Enhancing monetization of our Content
Library through existing and emerging
media platforms;
3. Enhancing revenue predictability
through strategically packaged sales;
4. Creating a sustainable competitive
advantage through marketing strategy and
moving up the value chain.

16. 16