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QUANTITATIVE RESEARCH
Ms. Ma. Irene G. Gonzales, LPT
DEFINITION
• Numerical
–Descriptive word pertaining to or
denoting a number or symbol to express
how many, how much, or rank things
–Expressing things through numerals or a
set of symbols indicates specificity,
particularity, or exactness of something
DEFINITION
• Quantitative research makes you focus
your mind on specific things by means of
statistics that involve collection and study
of numerical data.
• It is a way of making any phenomenon or
any sensory experience more meaningful
by GATHERING and EXAMINING facts and
information
DEFINITION
• Seeks to find answers to questions
starting with how many, how much, how
long, to what extent, and the like
CHARACTERISTICS
• Objective research
• Only the real and factual object matters to the
artist
• You do not only identify problems but you
theorize, hypothesize, analyze, infer and create
as well
• Analogous to scientific or experimental thinking
• Usually happens in hard sciences like physics,
chemistry, biology and medicine
IMPORTANCE
• Lies greatly in the production of results that
should reflect precise measurement and an in-
depth analysis of data
• Useful in obtaining an objective understanding
of people, things, places, and events in this
world
–Attaching accurate or exact meanings, rather
than inflated meanings resulting from
researcher’s bias or personal attachment
IMPORTANCE
• Enables people to study their
surroundings as objective as they can
• Effective method to obtain
information about specified
personality traits of a group member
or of the group as a whole
QUANTITATIVE VS. QUALITATIVE RESEARCH
STANDARDS QUALITATIVE QUANTITATIVE
Mental survey of reality Results from social
interactions
Exists in the physical
world
Cause-effect relationships Explained by people’s
objective desires
Revealed by automatic
descriptions of
circumstances or
conditions
Researcher’s involvement
with the object or subject
of the study
Subjective; sometimes
personally engaged
Objective; least
involvement by the
researcher
Expression of data, data
analysis, and findings
Verbal language (words,
visuals, objects)
Numerals, statistics
QUANTITATIVE VS. QUALITATIVE RESEARCH
STANDARDS QUALITATIVE QUANTITATIVE
Research plan Takes place as the
research proceeds
gradually
Plans ALL research
aspects before collecting
data
Behavior toward research
aspects/conditions
Desires to preserve the
natural setting of
research features
Control or manipulation
of research conditions by
the researcher
Obtaining knowledge Multiple methods Scientific method
Purpose Makes social intentions
understandable
Examines cause-effect
relationships
QUANTITATIVE VS. QUALITATIVE RESEARCH
STANDARDS QUALITATIVE QUANTITATIVE
Data analysis
technique
Thematic codal ways,
competence-based
Mathematically
based methods
Style of expression Personal, lacks
formality
Impersonal, scientific,
or systematic
Sampling technique More inclined to
purposive sampling or
use of chosen
samples based on
some criteria
Random sampling as
the most preferred
PAIR-ME-UP ACTIVITY
• Formulate a quantitative research
question about each of the following
topics:
– Gender (male and female)
–Philippine transportation system (MRT,
LRT, buses, FX, jeeps, taxi, etc.)
–Communication media (TV, newspapers,
cell phones, email, Facebook,
Instagram, etc.)
PAIR-ME-UP ACTIVITY
• How often do male and female BPC
students upload photos
and comment on other users' photos on
Facebook each week?
• How many female students of BPC use
jeepney to go to school everyday?
• What percentage of the students of BPC
use social media during class hours?

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TVL 12/ GAS 12 Introduction to Quantitative Research Part 2

  • 1. QUANTITATIVE RESEARCH Ms. Ma. Irene G. Gonzales, LPT
  • 2. DEFINITION • Numerical –Descriptive word pertaining to or denoting a number or symbol to express how many, how much, or rank things –Expressing things through numerals or a set of symbols indicates specificity, particularity, or exactness of something
  • 3. DEFINITION • Quantitative research makes you focus your mind on specific things by means of statistics that involve collection and study of numerical data. • It is a way of making any phenomenon or any sensory experience more meaningful by GATHERING and EXAMINING facts and information
  • 4. DEFINITION • Seeks to find answers to questions starting with how many, how much, how long, to what extent, and the like
  • 5. CHARACTERISTICS • Objective research • Only the real and factual object matters to the artist • You do not only identify problems but you theorize, hypothesize, analyze, infer and create as well • Analogous to scientific or experimental thinking • Usually happens in hard sciences like physics, chemistry, biology and medicine
  • 6. IMPORTANCE • Lies greatly in the production of results that should reflect precise measurement and an in- depth analysis of data • Useful in obtaining an objective understanding of people, things, places, and events in this world –Attaching accurate or exact meanings, rather than inflated meanings resulting from researcher’s bias or personal attachment
  • 7. IMPORTANCE • Enables people to study their surroundings as objective as they can • Effective method to obtain information about specified personality traits of a group member or of the group as a whole
  • 8. QUANTITATIVE VS. QUALITATIVE RESEARCH STANDARDS QUALITATIVE QUANTITATIVE Mental survey of reality Results from social interactions Exists in the physical world Cause-effect relationships Explained by people’s objective desires Revealed by automatic descriptions of circumstances or conditions Researcher’s involvement with the object or subject of the study Subjective; sometimes personally engaged Objective; least involvement by the researcher Expression of data, data analysis, and findings Verbal language (words, visuals, objects) Numerals, statistics
  • 9. QUANTITATIVE VS. QUALITATIVE RESEARCH STANDARDS QUALITATIVE QUANTITATIVE Research plan Takes place as the research proceeds gradually Plans ALL research aspects before collecting data Behavior toward research aspects/conditions Desires to preserve the natural setting of research features Control or manipulation of research conditions by the researcher Obtaining knowledge Multiple methods Scientific method Purpose Makes social intentions understandable Examines cause-effect relationships
  • 10. QUANTITATIVE VS. QUALITATIVE RESEARCH STANDARDS QUALITATIVE QUANTITATIVE Data analysis technique Thematic codal ways, competence-based Mathematically based methods Style of expression Personal, lacks formality Impersonal, scientific, or systematic Sampling technique More inclined to purposive sampling or use of chosen samples based on some criteria Random sampling as the most preferred
  • 11. PAIR-ME-UP ACTIVITY • Formulate a quantitative research question about each of the following topics: – Gender (male and female) –Philippine transportation system (MRT, LRT, buses, FX, jeeps, taxi, etc.) –Communication media (TV, newspapers, cell phones, email, Facebook, Instagram, etc.)
  • 12. PAIR-ME-UP ACTIVITY • How often do male and female BPC students upload photos and comment on other users' photos on Facebook each week? • How many female students of BPC use jeepney to go to school everyday? • What percentage of the students of BPC use social media during class hours?