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Mgi Company Profile
1. 1. Corporate History
Since early 1976, London, England, MOODY GRAPHIC
INTERNATIONAL (MGI) has been and is currently the leading one-stop
provider of the full range of print, multimedia, audiovisual production and
postproduction.
Since the late 1980s, MGI's plan for development has exceeded the limits
of launching a branch office in Cairo only, but sought for covering Egypt,
the Middle East, North Africa and Europe. Through a US$3million
investment that was mainly used to erect the branch office in Cairo,
including a prepress plant, a design studio a print house, a major
advertising and marketing firm, video editing (Since 1997), DVD re-
mastering, re-editing, authoring, production, digital sound editorial, sound
design and editorial, full spectrum of digital mixing and post production
services.
A strategic agreement was signed in 1999 for advertising, marketing
business clients, joint video film projects such as feature films,
commercials, documentaries, video and promotional clips.
MGI currently launched multimedia development studios to serve the
markets of the internet and new media. Throughout all the previous
services MGI became a global media house.
2. Services
A. Designers
With over twelve of the highest creative designers in the Middle East, M Graphic
International has been awarded several design trophies both on a national and
international level. One of the many design awards was for the designing and
production of the "Guinness Book of Records" encyclopedias for World Book Int.,
USA. Our designers are regularly sent to our London branch to be kept in touch with
various new design concepts revealed to the British and European market.
B. Prepress, Printing and Publishing
As a full service provider of print and publishing services, MGI maintains the highest
level of print quality in Egypt at cost effective rates. Our print and publishing
activities include marketing and conceptualization, copy editing, translation,
localization, drum scanning, image retouching, graphic design, layout, color
separation, color proofing, printing, lamination, binding, and distribution. Our
services include corporate identity products, advertisement creation, newsletters,
2. flyers, postcards, books, greeting cards, brochures, folders, general stationery,
billboards, posters, window shop displays and other specialty printing. MGI recently
launched a client walk in retail center (Impressions) for direct sales of print and
publishing services, business stationeries, and paper products.
Our prepress and design studio in Cairo includes two Linotype Hell drum scanners,
two Linotype Hell drum image setters, one Scitex drum image setter, one Purup drum
image setter, and fourteen Apple Macintosh G4 workstations. For quality color
proofing we have one Cromaline Proof, one Iris Proof Station, and one Tektronix
proof station. Our printing facility includes one large format outdoor printing unit
with maximum output five meters width by any length, one Heidelberg four colors,
one Roland two colors, one Heidelberg GTO four colors, and one Muller Martini
cutting and finishing system.
C. Audiovisual Postproduction and Production
MGI's video and film production capacity in Cairo and our own postproduction studio
provide for a strong capacity to create the highest quality video and film products. We
specialize in television commercials, broadcast television programming, marketing
and sales videos, corporate and industrial training films, music videos, corporate
identity campaigns, business theater productions, charity and community services,
feature films, infomercials, commercials, promotional videos, video clips, and
documentaries. MGI provides the full range of video production services from the
pre-production and design stage, to production, postproduction, printing of media, and
distribution.
Our preproduction services include technical consultation, creative design, concept
development, script development, visual development, production research,
production coordination, production surveys, location scouting, preparation of
shooting location sites, casting, art direction, and set construction. On the set, MGI
uses superior equipment packages including broadcast-quality Betacam SP, Digital
Betacam, and 16mm and 35mm motion-picture formats. Typically, an MGI crew
working on a short promotional video will be equipped with Sony PD150 DV
Cameras, Sony monitors, Fujinon 14 x 9 lens, full range of filters, Sachtler or
Universal tripods, AC power supplies, NPI batteries, battery belts, Shure field stereo
mixer, Samson Lavalier microphones, Sennheiser ME-80 shotgun microphone, boom
pole, wind shield, strand IANIRO lighting kit - 3 lights / 1000W each, sColor gels and
diffusion materials. On the production set, MGI assembles crews comprising the most
competent professionals recognized for their outstanding achievements and
craftsmanship in their fields of expertise. Professional crews available include
producers, directors, coordinators, script supervisors, camera operators, production
assistants, lighting directors, grip handlers, stylists, make up artists, and wardrobe
specialists.
MGI's studio provides postproduction and editing services for video, film, and
television projects. The crux of our studio is an Avid Media Composer 9000 used for
corporate communication, broadcast productions, documentaries and narratives. For
state of the art sound editing, sound design, mix and payback we maintain a ProTools
V system with an unlimited number of tracks and eight digital outputs backed by a
fully sound proofed dubbing studio. We provide linear and non linear editing, digital
multi-camera editing of uncompressed media, Macintosh-based digital editing at up to
3. 2:1 compressions, digital media compression to MPEG and Real Video, digital scene-
to-scene color correction, online aspect ratio conversion, widescreen outputting, 2D
and 3D effects, composting, rotoscoping, titling, character generation, voice over
dubbing, and automated mixing-to-picture. MGI's postproduction suite also includes
Adobe After Effects, Photoshop, Final Cut, and Media Cleaner Pro to animate ideas
and design them to fit varying production styles. To date, MGI has dubbed over 1,200
foreign language television and theatrical projects in English, Spanish, Portuguese,
French, Thai, Korean, Cantonese, Japanese, and Arabic and is considered a leader in
multilingual postproduction. We have supervised international releases for
DreamWorks and Universal studios and have worked on motion pictures.
MGI’s studio also comprises a DVD authoring console. We provide conception and
design services to determine whether the DVD will be branching or linear, whether it
will include special features such as multiple audio tracks, subtitles, and external
control, and other production consideration. We encode digital video into high-quality
MPEG-2, and finally multiplex the Video Object files including sub pictures using
Stream Weaver. If required, we create menus, stills, and slide shows. MGI provides
DVD authoring with CDMotion for DVD-Video, using MTC DVDMotion
Professional, MGI's primary DVD authoring tool. This final step of MGI's state-of-
the-art DVD authoring entails compiling the video, sound tracks, additional sub
pictures and menus, followed by converting the various components into a disc image
ready to burn on a DVD-R or to be transferred to a DLT tape for replication.
D. Digital Printing
Quality printing of small quantities on any paper type between 80gsm and 200gsm. If
you have a poster, a flyer, business cards etc. and want a small quantity from 1 to
2000 copies, sizes up to A3, at unbelievable prices.
E. Multimedia Production
Through our multimedia development studios in Cairo MGI combines outstanding
artistic abilities with the latest programming and rich development applications to
provide the full range of multimedia services. We work with our clients from the
initial stage of defining the parameters of the project, conception, story boarding,
design, development, implementation, beta testing and launching of multimedia CD-
ROMS, multimedia DVD ROMS, web sites, intranets, extranets, hybrid
multimedia/video products, Flash applications, Shockwave productions, and
multimedia kiosks.
Our multimedia products are cross platform compatible and we have the ability to
code and program in virtually any language or authoring environment. Specifically,
we possess in house expertise in the following multimedia development suites:
Macromedia Flash Action Script, Macromedia Director, Macromedia Shockwave,
Apple QuickTime, Adobe Premiere and After Effects, ProTools, Sound Forge, 3D
Studio, Bryce, Swift 3D, and Swish. We have one of the strongest backend coding
abilities and developing in the following authoring environments: CGI-Perl, Active
Server Pages, PHP, Cold Fusion, C++, JavaScript, Java, HTML, WML / XML,
Dynamic HTML, MySQL, MS SQL, JSP, Linux, Unix, and Windows NT.
Our multimedia development studios comprise ten Dell PC workstations configured
with Intel Xeon processor, 2.20GHz, 512K Cache; 2GB Memory with Riser PC800
ECC RDRAM, 20 inch Dell 2000FP Flat Panel Monitor; 3Dlabs, Wildcat II 5110,
4. VGA/DVI Graphics Card; two 73GB Ultra 160/M SCSI, 1 inch (10,000 rpm) hard
discs running Microsoft Windows XP Professional. For our Macintosh environment
we maintain five Apple Macintosh PowerPC G4 workstations configured with dual
1GHz processors, and 256 Megabytes of Ram.
F. Outdoor & Indoor Advertising
We have the ability to create you all kinds of outdoor ads, billboards, bus and van ads.
We select the media that fits your needs best and develop an outdoor media plan.
G. Exhibitions
M Graphic create impact with powerful graphics.
Combining the look of a custom built stand with the reusability and
cost effectiveness of a modular system.
We have a huge variety of laminate and fabric finishes and an extensive range of
accessories such as light boxes, shelves, cabinets, towers and counters, exactly the
image required is created.
H. Marketing Services
We work closely with local and multinational companies, international organizations,
and government agencies in Egypt to design and implement fully scalable marketing
campaigns, corporate identities, and general promotional packages. Our account
executives and marketing specialists interface with the clients directly to assist them
in designing appropriate strategies and campaigns. Account executives manage the
full cycle of the project by interacting with other MGI team members, namely graphic
designers, web designers, web marketing specialists, multimedia designers, video
producers, directors, editors, copy editors, artists, prepress engineers, and printing
managers.
3. Some Our Clients
Tourism Outlets and Hotels
Amarco
Travco Group
Emeco Travel
MG Group Hotels and Cruises
Medi Travel
Accor group of Hotels
Shepherd Hotel
Sonesta Hotel
JW Marriott Hotel, Mirage City
Grand Hyatt
La Maamonia Hotel, Morroco
EL Gouna Newsletter
Abercrombie and Kent -Egypt
Katameya Heights - Golf and Tennis Resort.
Interval International Holiday Exchange Network
5. Banks and Insurance Companies
Arab African International Bank
Bank Faisel
African Export- lmport Bank
Commercial International Life Insurance Company (CIL)
Education Centers, Institutions and Universities
The American University in Cairo
Abela Egypt
Mubarak Public Library
World Book International, Chicago, USA
Fulbright Commissions
Egyptian Board On Books For Young People (EBBY)
Institute for International Education (IIE)
NARSS- National Authority for Remote Sensing and Space Sciences
Egyptian Cultural Group
Councils
UNICEF
UNDP
UNIDO
ETRACE
UNODC
FEI
IDRC
ERP
National Council for Women
National Council For Childhood and Motherhood.
Academy for Educational Development
Presidential Committee
Care Egypt
Accounting and Financial Consultancy Offices
Dr. Hussein Sabry & Associates
Professional Management Expertise Center (PMEC).
Price Waterhouse
Construction Companies
Dorra Construction Company
Arab Sunley Construction Company
Talaat Mustafa
Magazines, Books
Mother and Baby (Formerly Mother-to-be) Magazine
Pose Magazine
1000 Words Magazine
Glamour Magazine
24 Hours Magazine
The Seventh Art Magazine (Fen El Sabbeh Magazine)
6. Cairo Times Magazine
Community Times magazine
Enigma Magazine
MISCELLANEOUS
British Broadcasting Corporation (BBC)- UK
Rotary- Cairo - Longman
Egyptian Home Entertainment (EHE)
The Egyptian Television Production Department
ECAD
EIMA-Egyptian Investment Man
World Health Organization
Quantum (Dr. Ibrahim Kamel’s Company)
Kouta Steel Company
MAC- Misr American Carpet Mills
Atlas Copco
Orascom Telecom
IBM Business Consulting Services
Maersk Egypt
Academy of Educational Development (AED)
Environmental Compliance Office (ECO)
EMU – Danida
SEAM Programme
High Technology Systems (Hiteknofal)
Cinnabon
Walking Culture
Hush Puppies
Carvel
Teryaki