a new idea for Amazon Kindle product development.

1. READING
SHERIF MOHAMED

7. 1995
2000
2002
2005
2006
2007
2008
2009
2010
To-Date

11. Mission Statement
To be Earth's most
customer-centric company
where people can find and
discover anything they want
to buy online.

12. Mission Statement
Focus relentlessly on our customers.
We have never declared or paid cash dividends on our
common stock. We intend to retain all future earnings to
finance future.
Our pricing objective is to earn customer trust, not to
optimize short-term profit dollars. Profit comes over the long
term and we invest heavily in our free-shipping programs
Customers are well informed and smart, and they evaluate
the total cost, including delivery charges, when making their
purchase decision.