Email sender score is a rank related to all other sender IP addresses examined worldwide. Score of an IP address is measured as a rolling 30-day average which depends on a variety of factors, such as number of emails, spam complaints, unidentified user rates, spam trap email addresses and infrastructure and is targeted to help in identifying valid email id from spam.

1. 5 Factors You Must Consider For
Managing Email Sender Score
By: Alphasandesh.com

2. Inception
A good email practice is essential and in fact, your
sender integrity and reputation are becoming more
significant and effective as a method to fight the
overpowering spam challenges. Actually, a marketer’s
sender reputation is the main element in getting high
inbox placement rates and preventing the spam folder.
alphasandesh.com

3. Email sender score
Email sender score is a rank related to all other sender
IP addresses examined worldwide. Score of an IP
address is measured as a rolling 30-day average which
depends on a variety of factors, such as number of
emails, spam complaints, unidentified user rates, spam
trap email addresses and infrastructure and is targeted to
help in identifying valid email id from spam.
alphasandesh.com

4. Factors which affect sender score
Just go through some critical factors that affect your
sender reputation:
Number of emails you are sending
Bounce rate
Spam complaints
Framework
Spam trap email ids
alphasandesh.com

5. Number of emails you are sending
For a specific email
sending IP address, the
real volume sent is not in
itself superior or inferior,
but an essential part of
the algorithm since it can
be a chief indicator of
non-justifiable senders.
alphasandesh.com

6. Bounce rate
There are two types of
bounces such as Soft and
Hard which can affect
your score. In fact, ISPs
are most bothered with
hard bounces. This is
similar to the spam trap
issue, only these email
ids are not tools the
internet service providers
are using.
alphasandesh.com

7. Spam complaints
Number of your spam
complaints for a sender
IP address can also affect
your score as compared
to all other IP addresses
examined. These
complaints are in two
categories: First is Mark
as Spam and Second is
Abuse Complaints.
alphasandesh.com

8. Framework
All email senders have a
liability to properly handle
bounced messages,
complaints, etc. Leading
senders will supplement
this with automated
internet service provider
feedback loop handling
and other programs to
dynamically manage their
score and reputation.
alphasandesh.com

9. Spam trap email ids
Spam trap email
addresses are created to
entice spam. They are
usually published in a
concealed location that
would not be seen by a
genuine marketer, but
would be focused to
email harvesting by a
spammer.
alphasandesh.com

10. Conclusion
Thus, if you are
accountable for sending
email, your sender score
describes the most
significant factors you
need to change about
your email marketing
program in order to
enhance your reputation
and consequently your
inbox placement rates.
alphasandesh.com

11. Alphasandesh
Email Marketing & Beyond
Sender Score is a Online
reputation monitor from
Return Path.
For more details please
have a look at
www.alphasandesh.com
alphasandesh.com