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SHERMAN LEE
C O - F O U N D E R & C E O
@GoodAudience
ENGAGE GROW
VISION
www.goodaudience.com
Few companies have in-house
solutions leveraging social for
organic user acquisition
Good Audience will do for social media what SEO did for search
TARGET
Thus far Social Media has been either
responsive or paid
Large and growing market with
few people playing in it
20% revenue loss for not using well targeted social media
THE PROBLEM
Manually searching for the right people
to target & engage is time consuming
Hiring an agency is expensive
www.goodaudience.com
81% of all businesses have less than 50 followers
Automated social media targeting; powered by machine learning + scalable workforce
OUR SOLUTION
ENGAGING
INTERACTIONS
FINDING
CUSTOMERS
GROWTH
TRACKING
POSTING
CONTENT
INCREASED
BOTTOM-LINE
www.goodaudience.com
www.goodaudience.com
GROWTH
TRACKING
Take a quick pulse of your
social presence.
Find profile optimizations
and campaigns to run.
Measure the influence &
size of your network.
Track your mentions along
with shared content.
www.goodaudience.com
DAILY GROWTH
Our recommendation
engine returns actions
weighted by expected
value; grow your audience
and influence.
Engage with suggested
influencers as well as
potential customers.
Publish re-shareable
content that your followers
will love.
TARGETING
Find people and
conversations by keyword.
Drill down by age, gender,
location and device type.
Collected over 2M data
points for target markets
across industries.
ADVANCED ANALYTICS
Keyword analysis to expand
your reach & audience
Analyze your competitors’ tactics and
receive improvement recommendations
www.goodaudience.com
SOCIAL MEDIA ROI
Integrate with your favorite
analytics tool.
Track the entire funnel; from
new follower, to website visitor,
to new user sign up.
Put a dollar value on each
follower. Understand how they
contribute to your business.
TRACTION
www.goodaudience.com
Since turning on revenue Good Audience has grown
over 10% week over week
$8K
$6K
$4K
$2K
0
August September November December
MRR
January
TURNED
ON
REVENUE
October
PIVOT
CUSTOMERS ❤
www.goodaudience.com
Million
businesses using
social media
Billion
and growing
MARKET SIZE
25 19.1
www.goodaudience.com
$
Began with penetrating communities in SF, LA, NYC & LDN
BUSINESS MODEL
We drive business results via monthly subscription with an
entry point for every budget, from individual to enterprise.
Dedicated account manager
Targeted engagements
900-1,200 Followers
60 Tweets
Profile optimization
Outreach
$299
ROCKET FUELED
Dedicated account manager
Targeted engagements
500-800 Followers
30 Tweets
—
—
$199
RUNNING LIKE A BOSS
Dedicated account Manager
Targeted engagements
200-400 Followers
—
—
—
$99
SLOW & STEADY
www.goodaudience.com
www.goodaudience.com
RESPONSIVE
STARTUP/SMBS
ORGANIC CAMPAIGNSPAID CAMPAIGNS
COMPETITIVE LANDSCAPE
ENTERPRISE
KARL GUSNER
CO-FOUNDER + CTO
Grew blogger to over 200M users
Increased audience for each blogger
Co-founder/CTO Marqueed and Co-founder Mixy.tv
Friends since high school, went to university together, both engineers.
TEAM
SHERMAN LEE
CO-FOUNDER + CEO
Scaled Yahoo’s content platform from 0 to 600M users
Led Product Management in Search (25 research scientists)
Social media manager for 200+ accounts across all industries
www.goodaudience.com
RAISING
www.goodaudience.com
SEIS
£150k
LONDON 2014

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Good Audience Fundraising Deck - Angel Round

  • 1. SHERMAN LEE C O - F O U N D E R & C E O @GoodAudience
  • 2. ENGAGE GROW VISION www.goodaudience.com Few companies have in-house solutions leveraging social for organic user acquisition Good Audience will do for social media what SEO did for search TARGET Thus far Social Media has been either responsive or paid Large and growing market with few people playing in it
  • 3. 20% revenue loss for not using well targeted social media THE PROBLEM Manually searching for the right people to target & engage is time consuming Hiring an agency is expensive www.goodaudience.com 81% of all businesses have less than 50 followers
  • 4. Automated social media targeting; powered by machine learning + scalable workforce OUR SOLUTION ENGAGING INTERACTIONS FINDING CUSTOMERS GROWTH TRACKING POSTING CONTENT INCREASED BOTTOM-LINE www.goodaudience.com
  • 5. www.goodaudience.com GROWTH TRACKING Take a quick pulse of your social presence. Find profile optimizations and campaigns to run. Measure the influence & size of your network. Track your mentions along with shared content.
  • 6. www.goodaudience.com DAILY GROWTH Our recommendation engine returns actions weighted by expected value; grow your audience and influence. Engage with suggested influencers as well as potential customers. Publish re-shareable content that your followers will love. TARGETING Find people and conversations by keyword. Drill down by age, gender, location and device type. Collected over 2M data points for target markets across industries.
  • 7. ADVANCED ANALYTICS Keyword analysis to expand your reach & audience Analyze your competitors’ tactics and receive improvement recommendations www.goodaudience.com SOCIAL MEDIA ROI Integrate with your favorite analytics tool. Track the entire funnel; from new follower, to website visitor, to new user sign up. Put a dollar value on each follower. Understand how they contribute to your business.
  • 8. TRACTION www.goodaudience.com Since turning on revenue Good Audience has grown over 10% week over week $8K $6K $4K $2K 0 August September November December MRR January TURNED ON REVENUE October PIVOT
  • 10. Million businesses using social media Billion and growing MARKET SIZE 25 19.1 www.goodaudience.com $ Began with penetrating communities in SF, LA, NYC & LDN
  • 11. BUSINESS MODEL We drive business results via monthly subscription with an entry point for every budget, from individual to enterprise. Dedicated account manager Targeted engagements 900-1,200 Followers 60 Tweets Profile optimization Outreach $299 ROCKET FUELED Dedicated account manager Targeted engagements 500-800 Followers 30 Tweets — — $199 RUNNING LIKE A BOSS Dedicated account Manager Targeted engagements 200-400 Followers — — — $99 SLOW & STEADY www.goodaudience.com
  • 13. KARL GUSNER CO-FOUNDER + CTO Grew blogger to over 200M users Increased audience for each blogger Co-founder/CTO Marqueed and Co-founder Mixy.tv Friends since high school, went to university together, both engineers. TEAM SHERMAN LEE CO-FOUNDER + CEO Scaled Yahoo’s content platform from 0 to 600M users Led Product Management in Search (25 research scientists) Social media manager for 200+ accounts across all industries www.goodaudience.com