Shesconnected Post Event Conference update. Unprecedented engagement with brands and digital women. ShesConnected was the platform for engaging both brands and digital women and bloggers

1. Connecting digital
women & brands
Post event update: Oct.12, 2011

2. Gallery

4. Upon the conclusion of the second annual ShesConnected
Conference it continues to be apparent that no matter what you call
them, bloggers, mommy bloggers or digital women, this segment of
bloggers has a significant level of influence when it comes to your
brand.
Creating relationships with these digital women is critical. Learning
about them and understanding how to work with them is essential for
all brands today. ShesConnected believes that through ongoing
engagement, brands can build meaningful connections with some of
the most influential and well connected digital women in Canada.
This year we hosted over 200 highly connected digital women to
participate in our two day conference. Our sponsors participated in
an amazing expo area, where they were able to engage directly with
these influencers. We also generated an impressive 53,000 posts
using the #SCCTO hashtag from July –October.
Many of our sponsors trended during our pre-event twitter parties,
further re-enforcing the influence of our bloggers. And we are
excited to continue the dialogue into November with our final
conference related Twitter party until we start promotion of our April
2012 event.
Donna Marie Antoniadis
Co-founder & CEO, ShesConnected

5. Mommy Bloggers most coveted by
Brands
Mommy Bloggers talk more about brands than almost than any other group
making them one of the most significant blogging segments
Blogging Statistics: Mommy Bloggers
• 92% use Facebook to promote their blog
• 75% use Twitter to promote their blog
• 55% follow brands on social media sites like Facebook
• 54% have been approached by a brand
• Half say a brand’s reputation influences their decision to write about it
• 72% of mom bloggers are being taken more seriously than they were a year
ago
Technorati 2011 State of the
Blogosphere Report

6. Blogs gaining traction for
consumer reviews
Cone Online Influence Trend
Tracker August 2011

7. Engaging with Bloggers on
Facebook and Twitter = Great
Dividends
• Engagement is about
more than just blogs.
Digital women also
use other channels
such as Facebook and
Twitter.

8. Engagement
Summary

9. 55,393 Twitter,
Facebook & Blog Posts
with the #SCCTO hashtag!
July 1-October 2011 pulled from Radian6

10. Pre & Post Engagement via Twitter
Parties (Unprecedented RSVPs)
July 31, 2011 August 31, 2011 November 3, 2011
(pre-event) (pre-event) (post-event)
RSVPs: 363 RSVPs: 444 We are hosting a post
No. of Tweets: 9,298 No. of Tweets: 12,148 event twitter party to
Trended: yes Trended: yes continue the conversation
No. Brands that trended: No. Brands that trended: between the digital women
@NokiaCanada @FordCanada, @NokiaCanada, and brands.
@ToshibaCanada,
@CanadianMint, @MoslonTonia
@PTPAMedia

11. Facebook,Twitter & Blog
Engagement from Friends &
Supporters
Increased awareness of event
through reach of our
supporters via facebook,
twitter, blogs, websites and
newsletters:
• Total friends & supporters
Facebook Fans: 35,477
• Total friends & supporters
twitter followers: 56,350

12. ShesConnected.com– All women
applied to attend via our social
network for women.
ShesConnected Social Network ShesConnected Conference Group ShesConnected Blog
ShesConnected the first Dual-Profile We created a group for conference We have an external blog where we
Social Network for Women where attendees with information and post information about
women can list your blog, business updates right on our social network. ShesConnected.
group or event for FREE! http://www.shesconnected.com/groups http://shesconnectedblog.com
http://shesconnected.com /view/shesconnectedconfere
nce2011

13. ShesConnected Conference
Websites
Version for Brands
Conference website for Brands & Agencies Conference website for Digital Women
http://ShesConnectedConference.com http://ShesConnectedConference.com/Micro

14. Conference Website: Detailed sponsor
pages were created to make it easy for digital
women to engage with brand facebook, twitter
and youtube accounts.

15. ShesConnected Twitter Accounts
Sponsors were added to
conversational calendars
of ShesConnected
corporate twitter
accounts which boast an
impressive twitter @SCConference @ShesConnecte @BloggerWomen
following: 6,182 followers d 16,093 followers
:
13,113 followers
98,406
followers @EventsforWomen
11,280 followers
@WomenBizListing
7,634 followers
@DonnaAntoniadis
44,104 followers

16. ShesConnected Facebook Fan
Page
Sponsors were
incorporated into the
facebook
conversational
calendar.
1,794
fans

17. ShesConnected Youtube Channel
ShesConnected
Conference
videos easily
searchable on
ShesConnected
Youtube Channel.

18. ShesConnected Flickr Page
ShesConnected
Conference 2011
photos easily
searchable on
ShesConnected
flickr account.

19. Great Awareness Created from
Conference Badges
(like a banner ad that is placed on a blog)
Pre-Selection Advisors Attendees
This badge was Created for 10 This badge was
placed on blogs prior digitally influential placed on blogs
to selection process women and placed once they were
on their blogs selected

20. Event Engagement (on-site)
Brand Passport
Women were given a brand passport along with their
name tag to encourage them to engage with all the
brands.
Brands were given stickers to add to a digital woman’s
passport after they took the time to meet with them
As title sponsor – Ford had a total of 7 activations on
the Brand passport

21. T-shirt that keeps on promoting: Co-
branded Custom Twitter-handle conference T-
Shirt for all digital women
http://twitter.com/#!/MumsnChums/status/122053492809543680
http://twitter.com/#!/raymitheminx/media/slideshow?url
=http%3A%2F%2Ftwitpic.com%2F6t063u
http://twitter.com/#!/WhispersInspire/status/122350054043426817

22. Media Summary

23. Toronto Star
“Women bloggers influence
millions and want to be paid for it”
Toronto Star Fri Sep 30 2011
http://www.thestar.com/business/article/1062971--women-
bloggers-influence-millions-and-want-to-be-paid-for-
it#article
THESTAR.COM REACH
•thestar.com: an average of 2.6 million unique visitors
per month. An increase of 85% from the same time last
year. (audited by ABC Interactive - November, 2006)
SATURDAY STAR CIRCULATION
•Total: 546.819
http://mediakit.thestar.ca

24. 24 Hours
“Getting women connected”
24 hours (Toronto) Thu Sept 29 2011
CIRCULATION
•Total: 245,126
http://qmisales.ca/
newspaper-sun-
media/circulation/
circulation-list.html

25. Marketing Magazine
Oct 10, 2011
TOTAL READERSHIP
• Read by 128,069 industry professionals and top decision
makers including Presidents and Vice-Presidents of Advertising
and Marketing, Brand Managers, Agency Executives, Media
Buyers and Planners, and their suppliers.
• Reader-per-copy rating of 16.6, the highest figure in the
market.
CIRCULATION
•Total: 7,715
•Paid circulation: 100%

26. Program Guide
Added as an insert on Marketing Magazine

27. Next Steps

28. Post November 2, 2011 Twitter
Party
We began promoting the ShesConnected
conference in July 2011 and will be hosting the
post event twitter party November 2nd 2011.
Let’s discuss ways ShesConnected can help your
brand continue to engage with digital women!