1. What is Merchandising?
Merchandising is the business art of matching goods to
the needs and preferences of customers to ensure shelf
off take.
How a product is presented, how much is displayed,
and in what form, size shape, colour, etc. can determine
the rate of speed at which a product is bought.
In other words merchandising is the marketing activity
responsible for ensuring a product’s “desirability”, both
qualitatively and quantitatively.
This means that at the store end, your product has to
be perceived as “just right” by your market.
It is a whole lot of psyche satisfaction.
2. What is merchandising?
• Sometimes, people will and do change their
minds about buying a certain product for the
simple reason that a competitor’s goods were
displayed better.
• Reasons can vary. They seem logical to you.
And then again, they may not.
• But, being able to satisfy the needs of your
average market is what will finally make those
cash registers ring.
3. I’m A sales man…
Is Merchandising part of my Job?
• It definitely is.
• Consider that many salesmen who have never made it to the top
probably never realized realized how much merchandising can help
them.
• They probably saw it as extra work.
• Merchandising should not be perceived as “going that extra mile”.
Rather it should be viewed as the last leg of the selling mile.
• It is not enough for a salesman to sell to the store.
• After acquiring an outlet for your product, you’d naturally want to
secure it. You’d want future orders, of course.
• Helping the store merchandise your product to ensure smooth
turnover and steady sales becomes mutually beneficial for you and
your customer.
• We’ve said that merchandising is the clincher to a sale.
• Therefore, merchandising is an integral part of marketing and selling
products.
4. Merchandiser
Responsible for:
– Costing and quoting
– Sample control
– Fabric and accessories sourcing, purchasing and
tracking
– Factory scheduling and production tracking
– Customer liaison during design, sourcing,
production and shipping
5. The Winner Vs the loser
• The winner is always part of the answer;
- The loser is always part of the problem.
• The winner always has a programme;
– The looser always has an excuse.
• The winner always says, “let me do it for you”;
– The loser says, “That’s not my Job”.
• The winner sees an answer for every problem;
– The loser sees a problem in every answer.
• The winner says, “it may be difficult but it’s
possible.”
– The loser says, “it may be possible but it’s too
difficult.”
6. Merchandising and interdepartmental
relations.
1. Merchandiser Vs Designer Vs product development.
2. Merchandiser Vs Work study department.
3. Merchandiser Vs Production planning department .
4. Merchandising Vs sample management.
5. Merchandiser Vs Store .
6. Merchandiser Vs cutting room.
7. Merchandiser Vs Sewing floor .
8. Merchandiser Vs finishing room .
9. Merchandiser Vs Quality management.
10. Merchandiser Vs commercial .
11. Merchandiser Vs Shipping department.
7. Merchandising and interdepartmental
relations.
1. Merchandiser Vs Designer Vs product development.
2. Merchandiser Vs Work study department.
3. Merchandiser Vs Production planning department .
4. Merchandising Vs sample management.
5. Merchandiser Vs Store .
6. Merchandiser Vs cutting room.
7. Merchandiser Vs Sewing floor .
8. Merchandiser Vs finishing room .
9. Merchandiser Vs Quality management.
10. Merchandiser Vs commercial .
11. Merchandiser Vs Shipping department.
