A presentation on IBM's point of view in social collaboration, social business, transformation of the workplace and how business should leverage the power of social to create new opportunities. I show some best in class examples and close with some impulses on where digital transformation be five years from now.
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Social Collaboration: Opportunities, Best Practices and the Future
1. Opportunities, Best Practices and the Future
Stefanie Heyduck, Managing Consultant – Social and Digital Transformation
March 16th, 2015
@verschattet
Social Collaboration
2. A new way to work
Unleasing the potential of social collaboration
3. The workplace is getting more complex
* The State of Workplace Productivity Report, Cornerstone OnDemand, 2012
Millennials feel information and technology overload,
and prioritize ease-of-use in work applications*
Workforce is spread
around the globe
Open work models raise
new demands on security
Integration must be seamless in
the office, home, and on the go
Social approaches are
brought from home to work
The future of work focuses on the individual …
and the community.
3
4. When was the last time you felt truly productive at work?
Every day, information overwhelms us. Tasks get left
undone. Messages go unanswered. Meetings dominate
our time. The emails pile up.
Today’s tools are not adequate for the workplace of the future.
The average interaction worker spends
an estimated 28% of the work week
managing e-mail.1
Up to 30% of email time could be
repurposed by adopting social
collaboration tools for communication.2
1 McKinsey Global Institute - The social economy: Unlocking value and productivity through social technologies, July 2012, and Susan Felman, Hidden cost of information work: A
progress report, International Data Corporation, May 2009 2 McKinsey Global Institute - The social economy: Unlocking value and productivity through social technologies, July 2012
4
5. …a clear sense of where to focus
the time we have.
…an easy way to collaborate with
the people that matter to us most.
…a way to take back control of
our day.
What we need is…
5
6. Break free of the cubicle mindset
Too often knowledge is stuck in heads, on hard drives, in folders and in emails. Working
across departments, regions and time zones becomes a burden.
7. Connect and be inspired
Collaboration platforms help us to access information and expertise across department silos,
borders and time zones for mutual benefit.
8. Productivity is a top focus of global CEOs
* Engaged Employees and Satisfied Customers Dominate Thinking of CEOs in 2014,” The Conference Board, https://www.conference-board.org/press/pressdetail.cfm?pressid=5055
As enterprises seek
opportunities for growth,
worker productivity
takes center stage.
8
9. “Understand the
social network not as
your new water
cooler, but as your
new production line”
Ginni Rometty
IBM CEO
March 2013
11. Trust People
Bring customers and
partners into the
conversation
Empower People
Work with anyone,
anytime, anywhere, even
offline
Engage People
Filter out the noise,
illuminate ideas
Extend Technology
Easily integrate existing and
new applications and
capabilities
IBM Connections – a platform for social business
11
12. Transforming the workplace from push to pull:
It‘s not information overload. It’s filter failure
“You will need to know
this sometime, so I will
send it to you now”
“…and me”
“…and me”
“…and me”
“…and us, too” “I know I can discover what
I need, when I need it”
“We share
what we know”
12
13. At home, I check my e-mail and appointments on my
smartphone. I share a status update about my travel to
Essen and the topic of my presentation on Connections.
7:30 AM
8:00 AMWhile driving to the train station I participate in a video
conference via smartphone and hands free kit, which for
me is an audio conference as I am driving.
On the train l check my Connections updates and find a
brand new study. I add these slides to my presentation,
upload it to Connections and share it with my team.
8:50 AM
10:30 AMPresentation in a customer workshop.
Taxi ride to the IBM location. A colleague saw my status
update. Since he is also in Essen he asks for a quick
meeting. I find his contact via the Expert Locator app on the
Smartphone.
12:00 AM
1:00 PMIBM Location: Discussion of the project goals. Meeting
minutes are captured in an Activity in Connections and
shared with the team.
3:00 PM Driving home by train. Working on a new presentation on
my tablet using IBM Docs. No WLAN on the train, therefore
the sync will only happen later at home.
6:30 PMAt home I have dinner with my family. Afterwards a walk
in the park enjoying spring in Munich (completely offline).
9:00 PM Back home I participate (as an exception) in a conference
call with US peers from my laptop, who demonstrate some
new cool product features.
How I work today
13
14. Then and now: New way of thinking and working
Keep knowledge
vs. share
Org. Chart vs. agile
CC-mails vs. networks
Silo vs. crowd
16. 18%72%8% 3%
No way of assessing Failed Met Surpassed
Increase employee
productivity
Increase customer loyalty
and advocacy
For many organizations, collaboration is the social entry point – and
frequently these capabilities are deployed via mobile
16
• Start with collaboration: it’s the most
commonly deployed ambition
• Deploy via cloud to scale capabilities
• Make these apps more accessible
via mobile
Source: IBM Center for Applied Insights Charting the social universe: Social ambitions drive business impact
For more info, visit: ibm.com/ibmcai/socialstudy
17. Increase employee
productivity
Optimize workforce talent
For equipping the workforce, social capabilities, such as recruiting, often
include heavy involvement from the CHRO
17
• Make social a key component of your
recruiting strategy
• Drive employee adoption of these
social apps through training
Source: IBM Center for Applied Insights Charting the social universe: Social ambitions drive business impact
For more info, visit: ibm.com/ibmcai/socialstudy
No way of assessing Failed Met Surpassed
11%80%7% 2%
18. Increase customer
loyalty and advocacy
Increase sales
Organizations are working to understand and engage customers, but most
are not yet using that data to influence key engagement decisions
18
• Harness social data to influence
marketing decisions
• Create a formal customer engagement
strategy – it’s essential
• Communicate benefits of social by
disseminating successful use cases
Source: IBM Center for Applied Insights Charting the social universe: Social ambitions drive business impact
For more info, visit: ibm.com/ibmcai/socialstudy
No way of assessing Failed Met Surpassed
24%69%5% 2%
19. Optimize
workforce talent
Increase employee
productivity
When it comes to communities, expertise location and crowdsourcing,
organizations often rely on employee evangelists to help spread the word
19
• Leverage employee evangelists to
develop and maintain communities
• Don’t underestimate the importance of
mobile-enabled social apps
Source: IBM Center for Applied Insights Charting the social universe: Social ambitions drive business impact
For more info, visit: ibm.com/ibmcai/socialstudy
No way of assessing Failed Met Surpassed
19%77%2%2%
20. Reduce costs Increase sales
The most advanced ambition involves embedding social in business
processes such as accounting and the supply chain
20
• Plan ahead – this is the most
challenging ambition
• Embed social ways of working into
business applications
Source: IBM Center for Applied Insights Charting the social universe: Social ambitions drive business impact
For more info, visit: ibm.com/ibmcai/socialstudy
No way of assessing Failed Met Surpassed
20%76%5%
21. Learning from the best in class
Best practices in becoming a social business
22. 50% faster to market,
most profitable
Engaged employees
and new processes
Most collaboration
done away from HQ
Ideation – 8 GTM
strategies worth B’s
Business Process
from 40 to 6 days
Drive culture with
Social Business
23. Evonik: „Closed pilot? Never again!“
The beginning was slow and the project almost failed. The full power of collaboration could
only be unleashed when opening the system to every employee.
24. Cool place to work = competitive advantage
When communicating with branches social collaboration has completely
replaced e-mails. Multilogue instead of monologue!
Wifi + iPad
= Social Intranet
25. External engagement with pre-hires
Even before starting your job at IBM new hires are welcomed, onboarded and included into
the community. Here they can engage with colleagues and get information.
26. 110 Mio. $ saved in IT-Support
When Macs were not supported by the IT department users helped themselves by networking
and collaborating. After our Apple partnership the community has become a strategic pillar.
27. What the future holds
Where will digital transformation be 5 years from now?
28. Social Intranet
Social will integrate deep into the digital ecosystem, creating a seamless user experience.
More good news: ThyssenKrupp is already on track.
29. Omnichannel and mobile first
Smartphone and tablets will oust laptops as the sole business machine. Enterprise apps and
mobile infrastructure strategies are on the rise.
30. Analytics and Gamification
Social will become more relevant when the its personal impact can be measured. My internal
digital eminence will advance my career and offer exciting project opportunities.
31
31. E-mail? You are so 2014.
The concept and usage of e-mail will change. Business communication will become more real-
time and social. Systems will become smarter in focussing on things that matter to you most.
32. Less searching more finding
Analytics and cognitive computing will mine the amounts of data. Instead of searching through
the clutter, systems of engagement will point us to the right information at the right time.