More Related Content Similar to Social media marketing of relux, Web in Travel Japan, 2015 (20) More from Takaya Shinozuka (7) Social media marketing of relux, Web in Travel Japan, 20153. ©2015 株式会社Loco Partners
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About relux
Hand-picked best Japanese hotels and ryokan with sophisticated UX.
We also give the customers 5% point-back and guaranteed best price on the web.
PC SP / App
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Here are 2 reasons why we use social media for our marketing.
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confidential
How often do you Shop online?
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Source : http://www.cmswire.com/cms/customer-experience/your-customers-are-cheap-and-cashless-but-love-online-shopping-028267.php
Over 60% of people shop thorough E-Commerce 1+times/month.
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confidential
Low
Customer Quantity : High
Competitors: ManyLess
Only market with least rivals was Social Media.
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◎
△
* Only if we have a chance to win.
* There is no scalability. * Maybe stupid .... .?
Some Local Medias. Some Local Medias.
○
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confidential
relux Customer Platform
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relux Customer Platform
Those that haven’t
reached us
Fostering membership
in Relux
↓
Activate
Strategy: Making our own customer platform big,
so that we can easily get members and bookings from them.
relux
relux Magazine
Strengthening
mutual
relationship
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confidential
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Traditional Funnels of customer action.
Non-Members
relux Customer Platform
By creating a platform in Keep in touch style, E-commerce that has
low frequency rate can still have a continuous communication.
By connecting all funnels with social media, we got customer pools we can control.
Sign-up Search Book
100 people
30% 30% 10%30 people 10 people 1book
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confidentialDon t forget to circulate each other.
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As customers surf through different medias, the platform becomes
much stronger. By doing so, we can create many connecting points
through registration on various medias.
relux Customer Platform
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#1. Photo-Post
#Do
1)Put a wonderful picture with just one sentence.
2)Pictures should be no more than 3,
and they should be posted at the same time
#Do not
1) Putting a lot of sentences.
2) Using pictures that are not beautiful
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#2. Link-Post
# Do
1)Check the settings for OGP.
2)With a single sentence, insert links and post.
#Do not
1)Putting a lot of sentences.
2)Posting with wrong settings of OGP.
3)Like an ad, persuasion by saying Click the link!"
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#3. Post-Ad with Re-marketing Pixel
#Install Step
Step 1) Locating Re-marketing Pixel on tracking page.
Step 2)Creation of Post-Ad, using know-hows from
tips1 & 2, creation of Creatives.
Step 3) Set Ad-target and publish your ad.
#Do not
1)Re-marketing settings for the wrong funnel
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#3. Post-ad with re-marketing pixel is great.
Knowing which customers are the most valued is very important. When
you see it, then you should simply track them down with Ad-Pixel.
Non-Members Sign-up Search Book
100 people
30% 30% 10%30 people 10 people 1book
People in this zone are precious.
Tracking with Ad Pixel→
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Facebook fans.
0
75000
150000
225000
300000
Rurubu Ikyu HIS JTB Jalan Rakuten relux
260,000
249,000
230,000
188,000
41,000
16,00012,000
No.1
Now we have fans more than any other OTA without buying paid fans. :P
Not only no.1 quantity of fans but also really engaged with fans.