It is a Simple presentation from the business research subject (topic) - Action Research.

1. ACTION RESEARCH (AR)
V.R.Shiny
CBS

2. CONTENTS
1. INTRODUCTION TO ACTION RESEARCH (AR)
2. DEFINITION AND MEANING
3. AR PROCESS
4. AR IN EDUCATION
5. AR IN BUSINESS
6. EMPOWERMENT

3. The term “Action Research” was coined
by Kurt Lewin (1946).

4. “Action learning is about putting
ourselves in the driving seat of our
learning.” (Gawith, 1995)
Definition

5. What is “Action Research” ?
Action Research is a disciplined process of inquiry
conducted by and for those taking the action. The
primary reason for engaging in action research is
to assist the “actor” in improving and/or refining
his or her actions.

6. Action
Research
Plan
Act
Observe
Reflect
PROCESS

7. There are 3 types of Action Research :
Type 1:
the scientific-technical view of problem
solving;
Type 2:
practical-deliberative action research; and
Type 3:
critical-emancipatory action research.

8. Action Research in MOE
Reflect – Think about what we want to focus on
Plan – Plan what to do
Act – Carry out plan , collect evidence
Observe – Observe , monitor and record
Reflect – Reflect on what has happened to
improve further

9. AR IN BUSINESS
When coming to the business point of view managers
find interesting in action research. Let’s see why do
they find interesting.

10. These are the reasons :
•It uses as an integral part of research. It integrates
thought and action.
•It is focused on the researcher’s professional values
rather than methodological considerations.
•It allows practitioners to research their own
professional activities.
•It helps to improve practice at workplace.
•It helps managers in their professional development
by critically examining their own beliefs and practices.

11. •It helps managers to be multidisciplinary and work
across technical, cultural and functional boundaries
•It helps managers in implementing change effectively.
Action research is founded on a research relationship in
which those managers involved are participants in the
change process.
•It pursues both change in the form of action and
understanding through research.
Reasons contd…..

12. •It is problem-focused, context-specific and future-
oriented.
•It helps to develop a holistic understanding.
•It can use a variety of data collection methods that suit an
organization's environment.
Reason contd ..

13. Action Research Outcomes :
In business, education, and healthcare, action
research can be a practical means for
Improving practice
Policy
Programmes
In community development work, action
research is also expressly used to empower
community members.

14. Action Research and Organizational
Change
Action research can be utilized at the
organizational level to enact change
But while action research can offer much to
the management of organizational change, it is
generally seen as a research strategy rather than
a core management strategy

15. A common goal in action
research is to empower
practitioners to improve
their practice by recognizing
how they can make a
contribution to their own
learning and development.

16. THANK YOU
