This deck is part of the webinar that was broadcast live on Oct 20 and is available on demand at http://bit.ly/2dC3wgM Providing a superior experience for customers that puts them in control and anticipates their needs is critical for retailers. And it’s all fueled by advanced analytics that forecast demand, optimize availability, and enable seamless, personalized experiences. Join speaker ShiSh Shridhar, Retail Industry Solutions Director, for our upcoming webinar, Understanding advanced analytics to build a stronger retail customer experience. Learn how advanced analytics can unlock new value and give your organization a competitive edge. During this webinar and live Q&A, we’ll cut through the hype around advanced analytics to help you learn more about: •How you can better understand lead generation, targeting, and innovation in customer experiences with the help of advanced analytics •The power of breaking down silos in capturing, analyzing, and executing on data-driven decisions throughout your organization •Best practices and the tools you can use to capitalize on advanced analytics •How other companies are using advanced analytics to optimize their operations

3. Listening to the voice of the customer
0
5
10
15
20
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30
1995 1996 1997 1998 1999 2000 2001 2002
Sales Forecast in 1999
Film Cameras Digital Cameras
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1995 1996 1997 1998 1999 2000 2001 2002
What Really Happened
Film Cameras Digital Cameras

4. Retail has a multitude of
devices that generate
petabytes of potential
insights
Monitoring and mining
social media data enables
retailers to enhance
customer insights
Open data sources and
internal sources enable
retailers to better
understand customers
Democratization of data

5. Action
People
Automated
Systems
Apps
Web
Mobile
Bots
Intelligence
Dashboards &
Visualizations
Cortana
Bot
Framework
Cognitive
Services
Power BI
Information
Management
Event Hubs
Data Catalog
Data Factory
Machine Learning
and Analytics
HDInsight
(Hadoop and
Spark)
Stream Analytics
Intelligence
Data Lake
Analytics
Machine
Learning
Big Data Stores
SQL Data
Warehouse
Data Lake Store
Data
Sources
Apps
Sensors
and
devices
Data
Democratization of Tools

6. Location sales Remote sales
Try on and try out products
Face-to-face info
In-store behavior
Social connection/user reviews
Product/price comparison
Online history
Digital transformation
enables the best of online & offline

7. Technology provides solutions to existing and emerging problems
VP of Stores CIO
COO CMO
Merchandising Director

8. Headquarters Supply chain and mobile workers
Retail App
Welcome
valued
customer!
Collect data through customer opt-in to
personalizethe shoppingexperience
PERSONALIZATION
Send real-time offers
& notifications based
on customer location
REAL-TIME OFFERSRetail App
Enjoy
20% Off
Our New
Line when
you buy 2
items
20%
OFF
NEW!
$
Utilize secure device-
to-device payment
MOBILE CHECKOUT
Retail App
Jacket
Boots
Dress
$
$
$
TOTAL: $$$
WISH LIST
WISH LIST
Enable information-rich
experiencesin store
DIGITAL/PHYSICAL
INTEGRATION
Retail App
Other
colors
available
PURCHASE
Boots $
BUY
Integrate click-and-collect
and customer wish lists
into inventory decisions
REAL-TIME INVENTORY
MANAGEMENT
ORDER PICKUP
Give sales staff the data
to delivera personalized
in-store experience
EMPOWERED
WORKFORCE
Twitter
Love these
shoes!
#Retailer
Gauge customer sentiment &
trends through social media
SOCIAL ENGAGEMENT
EmployeeApp
CLICK &
COLLECT
Retail App
Retail App
Improve operations by acting on data insights and evolving
businesspractices to keep pace with rapidchange
INVENTORY
OPTIMIZATION
Empower your field
teams with mobile
devicesand apps
powerful enough to
handle dailybusiness
RETAIL EXECUTION
`
Blue
Green
White
INTERACTIVE
KIOSK

9. Becoming more
Competitive with
Data

10. Furnishings importer delighted customers with
the right offers
Challenge
• Give customers a better
experience and
selection.
• Understand what
customers are looking
for based on online
search.
Strategy
• Combined online and
in-store transactional
and behavioral data
to predict what
products customers
would be most likely
to purchase next.
Results
• Provided more personalized
choices to customers.
• Enabled targeted campaigns.
• Improved inventory management.
“We are continually getting better at identifying what our customer wants, using
Microsoft Azure Machine Learning and resulting data insights.”
— Sharon Leite, EVP Sales and Customer Experience, Pier 1 Imports

11. 11

12. Drink manufacturer optimizes operations,
boosts customer satisfaction
Challenge
• Avert downtime and
out-of-stock products
• Improve operational
efficiency of partners in
the field
• Deliver better customer
service
Solution
• MARS DRINKS
identifies the optimum
time to stock and
service its vending
machines by using
Internet of Things (IoT)
technology
Benefits
• Improves timely product
stocking and operational
efficiency
• Increases customer satisfaction
• Drives business insights from
consumer behavior data
“Putting machines online, considering how a space is used, and looking
at people’s beverage consumption will unlock a wealth of information
that we haven’t been able to easily access before.”
— Jamie Head, Chief Information Officer, MARS DRINKS

13. Technologies Size Vertical Country Partner Business need
Top supermarket chain
gains insight and boosts
profitability with
Microsoft Power BI
A multibillion-dollar retailer with 230 supercenters in six states, Meijer wanted better insight into companywide
performance. To improve its competitive advantage, the company is implementing Microsoft Power BI with Office
365 and SQL Server Analysis Services in a hybrid-cloud environment. Integrating with its existing data stores, the
solution provides real-time access to performance information across every store and department. As a result, the
company is empowering all its employees to increase profitability and enhance customer service.
Business agilityobviEnceUnited StatesRetail and
consumer goods
Employees: 40,000
Annual Revenue:
$US15.8 billion
Microsoft Power BI
Microsoft Office 365
Microsoft SQL Server
2016

14. Beverage company boosts business with big
data analytics in the cloud
Challenge
• Gain new insights from
sales data.
• Boost profitable growth
in a highly competitive
market.
Solution
• Processed data
through 200
regression models
using Microsoft Azure
Machine Learning.
• Provided interactive
analytical tools in a
single Excel view.
Benefits
• Provided more time to focus on
business strategies.
• Improved ability to measure
marketing successes.
• Gained powerful analytical tools
that are easy to expand and
customize.
“We can use Azure ML to generate answers for each individual area [marketing, production,
logistics, and warehousing] and get combined answers for the entire company.”
— Ruben Dario Torres Martinez, IT Manager, Arca Continental

28. Retail
Personalization

29. 0
0
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0
0
1
0
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1
0
1
0
0
0
1
1
WeatherLocation Customer
Profile Audience
$50 Off
Luggage
BOGO on
kid’s
sunglassesLocal
Events
POS
Data
Digital
Footprint
Time of
Day
TRAVEL BLOGGER
LAST VISIT: DEC 21
$10 Off
$100
Buy One
Get One
Offer Bank
15% Off
Shoes
Summer
special:
BOGO
kid’s
sunglasses
2:30PM
WORKING MOM
LAST VISIT: MAR 3
Contoso
Eyewear
$50 off
luggage
for the
next
2 hours!
2:30PM
HIGH SCHOOLER
LAST VISIT: APR 16
HIGH SCHOOLER
LAST VISIT: APR 23 WELCOME
Looking for
a prom dress?
Buy one today
and get 15% off
a pair of shoes!BROWSE
Connect with customers at the
right time, right place with the
right offers
• Generate relevant and targeted
offers using integrated data
sources
• Deliver timely offers based on
customer location and time of
day
Predict what customers want
before they tell you
• Anticipate customer purchases
based on profiles, needs and
significant events
• Create natural cross-sell and
upsell opportunities using
predictive analytics solutions
Ensure transaction continuity
• Strengthen next best action engine
by using outcomes of every
customer decision
• Improve offer uptake with better
propensity algorithms
• Prevent duplicate offers across
channels
Boost customer loyalty
and marketing ROI
• Keep customers engaged and
delighted with personalized,
event-based offers
• Deliver engaging in-store
experiences using digital assets to
support interactions with
informed sales associates
Streamline operations
• Become an data-driven
organization
• Evolve from reactive to proactive
to help build, monitor, and
improve your brand
• Keep pace with rapid change and
innovate with cloud infrastructure
Sam Quinn
0
10
1
0
0
1
1
0

30. TRAVEL BLOGGER
LAST VISIT: DEC 21
HIGH SCHOOLER
LAST VISIT: APR 16
HIGH SCHOOLER
LAST VISIT: APR 23 WELCOME
Looking for
a prom dress?
Buy one today
and get 15% off
a pair of shoes!BROWSE
0
0
1
1
0
0
0
1
1
1
0
0
0
0
1
1
0
0
0
1
1
1
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0
0
0
1
0
1
0
0
0
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0
0
0
1
1
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0
1
1
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1
0
0
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1
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0
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1
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0
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1
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0
0
0
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1
1
0
0
0
0
1
0
0
1
0
0
1
0
1
0
0
0
1
1
WeatherLocation Customer
Profile Audience
$50 Off
Luggage
BOGO on
kid’s
sunglassesLocal
Events
POS
Data
Digital
Footprint
Time of
Day
$10 Off
$100
Buy One
Get One
Offer Bank
15% Off
Shoes
Summer
special:
BOGO
kid’s
sunglasses
2:30PM
WORKING MOM
LAST VISIT: MAR 3
Connect with customers at the
right time, right place with the
right offers
• Generate relevant and targeted
offers using integrated data
sources
• Deliver timely offers based on
customer location and time of
day
Predict what customers want
before they tell you
• Anticipate customer purchases
based on profiles, needs and
significant events
• Create natural cross-sell and
upsell opportunities using
predictive analytics solutions
Ensure transaction continuity
• Strengthen next best action engine
by using outcomes of every
customer decision
• Improve offer uptake with better
propensity algorithms
• Prevent duplicate offers across
channels
Boost customer loyalty
and marketing ROI
• Keep customers engaged and
delighted with personalized,
event-based offers
• Deliver engaging in-store
experiences using digital assets to
support interactions with
informed sales associates
Streamline operations
• Become an data-driven
organization
• Evolve from reactive to proactive
to help build, monitor, and
improve your brand
• Keep pace with rapid change and
innovate with cloud infrastructure
Contoso
Eyewear
Azure IoT
Cortana
Intelligence
Dynamics
365
$50 off
luggage
for the
next
2 hours!
2:30PM
Azure IoT
Cortana
Intelligence
Dynamics
365
Sam QuinnDynamics 365
Cortana
Azure IoT
Windows devices
1
0
10
0
0
1
1
0
Azure IoT Suite
Cortana Intelligence
Dynamics 365

31. TRAVEL BLOGGER
LAST VISIT: DEC 21
HIGH SCHOOLER
LAST VISIT: APR 16
HIGH SCHOOLER
LAST VISIT: APR 23 WELCOME
Still looking for
a prom dress?
Talk to an
associate to see
the items from
your wish list!BROWSE
0
0
1
1
0
0
10
1
1
01
0
0 0 0
0
0
1
1
0
0
0
1
1
1
0
0
0
0
1
0
1
0
0
0
1
1
1
0
0
0
0
1
1
0
0
0
1
1
1
0
0
0
0
1
1
0
0
0
1
1
1
0
0
0
0
1
1
0
0
0
1
1
1
0
0
0
0
1
1
0
0
0
1
1
0
11
0
0
1
0
0
0
1
0
0
0
0
0
1
1 1
11
11
1
0
0
0
0
1
0
0
1
0
0
1
0
1
0
0
0
1
1
0
0
1
1
0
0
10
1
1
01
0
0 0 0
0
0
1
1
0
0
0
1
1
1
0
0
0
0
1
0
1
0
0
0
1
1
1
0
0
0
0
1
1
0
0
0
1
1
1
0
0
0
0
1
1
0
0
0
1
1
1
0
0
0
0
1
1
0
0
0
1
1
1
0
0
0
0
1
1
0
0
0
1
1
0
11
0
0
1
0
0
0
1
0
0
0
0
0
1
1 1
11
1
1
1
0
0
0
0
1
0
0
1
0
0
1
0
1
0
0
0
1
1
Weather
Auto-generated Offer Bank
Local
Events
Time of
Day
Recognition
Software
Customer
Profile
POS
Data
Digital
Footprint Audience Wearables
Wish list
Hiking boots sale
Grab and go
More Frequent visits
Increased Sales
Higher Foot TrafficLocation
0
10
0
0
1
1
0
1
WORKING MOM
LAST VISIT: MAR 3
Contoso
Eyewear
Connect with customers at the
right time, right place with the
right offers
• Generate relevant and targeted
offers using integrated data
sources
• Deliver timely offers based on
customer location and time of
day
Predict what customers want
before they tell you
• Anticipate customer purchases
based on profiles, needs and
significant events
• Create natural cross-sell and
upsell opportunities using
predictive analytics solutions
Ensure transaction continuity
• Strengthen next best action engine
by using outcomes of every
customer decision
• Improve offer uptake with better
propensity algorithms
• Prevent duplicate offers across
channels
Boost customer loyalty
and profitability
• Keep customers engaged and
delighted with personalized,
event-based offers
• Deliver engaging in-store
experiences using digital assets to
support interactions with
informed sales associates
Streamline operations
• Become an data-driven
organization
• Evolve from reactive to proactive
to help build, monitor, and
improve your brand
• Keep pace with rapid change and
innovate with cloud infrastructure
Your order is ready!
Pay in-app
to grab and go.
Sam Quinn
1

32. TRAVEL BLOGGER
LAST VISIT: DEC 21
HIGH SCHOOLER
LAST VISIT: APR 16
HIGH SCHOOLER
LAST VISIT: APR 23 WELCOME
Still looking for
a prom dress?
Talk to an
associate to see
the items from
your wish list!BROWSE
0
0
1
1
0
0
10
1
1
01
0
0 0 0
0
0
1
1
0
0
0
1
1
1
0
0
0
0
1
0
1
0
0
0
1
1
1
0
0
0
0
1
1
0
0
0
1
1
1
0
0
0
0
1
1
0
0
0
1
1
1
0
0
0
0
1
1
0
0
0
1
1
1
0
0
0
0
1
1
0
0
0
1
1
0
11
0
0
1
0
0
0
1
0
0
0
0
0
1
1 1
11
11
1
0
0
0
0
1
0
0
1
0
0
1
0
1
0
0
0
1
1
0
0
1
1
0
0
10
1
1
01
0
0 0 0
0
0
1
1
0
0
0
1
1
1
0
0
0
0
1
0
1
0
0
0
1
1
1
0
0
0
0
1
1
0
0
0
1
1
1
0
0
0
0
1
1
0
0
0
1
1
1
0
0
0
0
1
1
0
0
0
1
1
1
0
0
0
0
1
1
0
0
0
1
1
0
11
0
0
1
0
0
0
1
0
0
0
0
0
1
1 1
11
1
1
1
0
0
0
0
1
0
0
1
0
0
1
0
1
0
0
0
1
1
Weather
Auto-generated Offer Bank
Local
Events
Time of
Day
Recognition
Software
Customer
Profile
POS
Data
Digital
Footprint Audience Wearables
Wish list
Hiking boots sale
Grab and go
More Frequent visits
Increased Sales
Higher Foot TrafficLocation
0
10
0
0
1
1
0
1
WORKING MOM
LAST VISIT: MAR 3
Contoso
Eyewear
Connect with customers at the
right time, right place with the
right offers
• Generate relevant and targeted
offers using integrated data
sources
• Deliver timely offers based on
customer location and time of
day
Predict what customers want
before they tell you
• Anticipate customer purchases
based on profiles, needs and
significant events
• Create natural cross-sell and
upsell opportunities using
predictive analytics solutions
Ensure transaction continuity
• Strengthen next best action engine
by using outcomes of every
customer decision
• Improve offer uptake with better
propensity algorithms
• Prevent duplicate offers across
channels
Boost customer loyalty
and profitability
• Keep customers engaged and
delighted with personalized,
event-based offers
• Deliver engaging in-store
experiences using digital assets to
support interactions with
informed sales associates
Streamline operations
• Become an data-driven
organization
• Evolve from reactive to proactive
to help build, monitor, and
improve your brand
• Keep pace with rapid change and
innovate with cloud infrastructure
Your order is ready!
Pay in-app
to grab and go.
Azure IoT Suite
Cortana Intelligence
Dynamics 365
Azure IoT Suite
Cortana Intelligence
Dynamics 365
Azure IoT
Cortana
Dynamics
365
Dynamics 365
Cortana
Azure IoT
Windows devices
1

33. Foodservice retailer increased revenue with a cloud-based
mobile solution
Challenge
• Inability to identify or
connect with customers.
• Lack measures of
customer loyalty.
• Untargeted promotions
erode revenue and
profit.
Solution
• Added an analysis and
insights system based
on Microsoft Azure.
• Gathered data on
customers’ behaviors
and preferences to
target offers.
Benefits
• Expanded reach to millions of
customers in five countries.
• Enabled personal, relevant,
contextual content that adds
value for the users.
• Improved promotion efficacy.
“The company saw a huge increase in customers, and those customers
spent 47 percent more. It was all driven at the device level.”
— Scott Bradley, CEO and founder of Plexure (Vmob)

38. Next steps
 Learn more about our industry
solutions at microsoft.com/retail