Social Influence Marketing presentation given at SXSW 2008 in Austin, TX. Themed Going Social Now it discussed how brands can play in the social media space
10. A New Marketing Dimension Brand Marketing Direct Response Social Influence Marketing Social Media is a means to an end – Social Influence Marketing
18. Digital Communications Platform Incorporating all existing communications tool Channels built on same technology platform Employee Channel Media Channel Distributor Channel Supplier Channel Retiree Channel Content can be pulled into satellite apps Content pulled into different channels Content Employees Intranets, Extranets, Research Portals etc. Third Party Satellite Applications Company Owned Satellite Sites Your Environment You need to let consumer shape the experiences
25. Singletons, Giant Components & Middle Regions Kumar, Novak and Tomkins (2006). Research compared Flickr and Yahoo 360. 5 million users
26. What happens over time on the networks A connection is made between one of the isolated networks from the middle region connects to the giant component.
27. Until finally… The formerly isolated network becomes part of the giant component. This happens again and again.