3rd Semester MBA (Dec-2015; Jan-2016) Question Papers

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14MBAMM3Ol
Third Semester MBA Degree Examind
Gonsumer Behavior
SECTION - A
Note : Answer any FOUR questions from Q.No.l to Q.No.7.
1 Differentiate between surrogate buyers and purchase pals? (03 Marks)
Z Define consumerism. * , i (03 Marks)
(03 Marks)3 List the disciplines influencing consumer behavior.
4 What are reference groups? (03 Marks)
(03 Marks)5 What is e-CRM?
6 List the various elements of learning (03 Marks)
7 Describe the term cognitive dissonance. (03 Marks)
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Time: 3 hrs. Max. Marks:100
1 What is consumer research? Explain the consumer research paradigms.
2 Describe Nicosia model of consumer Behavior?
3 What is social class? How to measure the social class?
4 Describe the dynamics of FI-rfuBand-Wife decision-making.
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5 What is meant by P#sion of Innovation? Explain the four basic elements
process.
liri"lvr of consumer decision-making.6 Explain the four
7 Explain the adoption process.
SECTION - C
"'n') Note : Answer any FOUR questionsfrom QNo.l to Q.No.7.
I Define perceived risk. Explain the major types of risk, that consumers perceive and
strategies for reducing it, while making a purchasing decrsron. (10 Marks)
What are the possible outcomes of post-purchase behavior? How does the feedback
help the marketer improve customer satisfaction? (10 Marks)
What are attitudes and explain how the attitudes can be changed? (10 Marks)
Define family. Describe the functions of family and roles in the family decision-making
(07 Marks)
(07 Marks)
(07 Marks)
(07 Marks)
of the diffusion
(07 Marks)
(07 Marks)
(07 Marks)
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process.
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(10 Marks)

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Define frustration. Describe the mechanisms by which individuals cope up with
frustration. (10 Marks)
6 Write short notes on: i) Online buying behavior ii) Consumer Gifting behavior.
(10 Marks)
7 Describe the nature and characteristics of Indian consumers. (10 Marks)
SECTION - D
Case Study:
A leading showroom dealing in refurbished cars used to put on display, dre M4ruti 800,
Maruti Omni, Santro and many other cars. Both the automatic and rhanual brands of
cars were available for display. The automatic models of cars were bought by usually
the software engineers and the businessman. The refurbishe_d cArs were usually bought
by the first time car buyers. It was observed that the consumers came to buy the cars,
they would usually come with their family, which would include father, mother, wife
and children and sometimes even friends and relatives. It was noticed that most of them
were interested in purchasing vehicles through finaffi*, Most of the sales would usually
take 3-4 weeks to close.
The sales were observed to be the highest during #XrA* end and festival seasoll. There was a
great influence of the housewives and the chilffi{in buying these cars as they were the ones
wlro would eqioy the ride along with their faths fhusband.
Since the showroom is interested in sales to rnaterializn, rather than pushing any brand the
salesmen are directed to satis$r the custo?rrcrs or the frmily queries. This should be their frst
consideration.
a.
b.
Questions: t
.etDo you feel that goup in1e.6.pttron helps the buyer in hisftrer decision rnaking process. Elaborate.
(05 Marks)
What should be the $'ie'bf u marketer in the case regarding:
i) Advertisemeni'
ii) Promotion
iii) Persuasioddhd closing the sale.
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(15 Marks)
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3. USN
Tirne: 3 hrs.
Third Semester MBA Degree Examination, Dec.2015 lJan.20l6
Recruitment and Selection
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Max. Marks:100
(03 Marks)
(03 Marks)
(03 Marks)
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SECTION _ A
Note : Answer any FOUR questionsfrom Q.No.l to Q.No.7.
I Define Job analysis.
2 What do you mean by outsourcing hiring?
3 List out the benefits of Promotion.
4 What is campus recruitment?
5 What do you mean by C.V.'/
6 What is an ability test?
7 List the contents of offer of appointment.
SECTION _ B
Note : Answer any FOUR questionsfrom QNo.l to QNo.7.
I Discuss Fleishman job analysis survey.
2 Write a detail note on full time hiring.
3 Discuss advantages and disadvantages of internal recruitment in terms of cost,
and suitability.
4 What are the contents of public sector recruitment?
5 Discuss the difference between Biodata, C.V. & Resume.
6 What are the steps involved in the interview process?
1 Discuss the methods of medical examination.
(07 Marks)
(07 Marks)
time, quality
(07 Marks)
(0T lVlarks)
(07 Marks)
(07 Marks)
(07 Marks)
SECTION _ C
Note : Answer any FOUR qaestions fro* Q.No.I to Q.No.7.
I Explain the nature of hiring. (10 Marks)
2 Discuss weighted application blanks. Siate its advantages and disadvantages. (10 Marks)
3 What are the contents of appointment letter? (10 Marks)
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4. What is mechanical ability test? Explain Bennett mechanical comprehension test.
Explain purposes and uses ofjob analysis in detail.
6 Write a detailed note on employee referrals.
7 What are the sources of extemal recruitment?
a. What is the problem of recruiting in this company?
b. If you were the consultant, what would you recommend?
SECTION _ D
(Compulsory)
Powermat Inc. has encountered difficulty over the last few years in filling its middle
management positions. The company, which manufactures and sells complex machinery is
organued into six semi-autonomous manufacturing departments. Top management believes
that it is necessary for these departmental managers to know the product lines and the
manufacturing process because many managerial decisions must be made at that level.
Therefore the company originally recruited employees from within. However, they soon
found that employees elevated to the middle-management level often lack the skills
necessary to discharge their new duties
A decision then was made to recruit from outside, particularly from educational
institutes with good industrial management programmes. Through the services of a
professional recruiter the company was provided with a pool of well qualified management
graduates. Some of them were hired and placed in lower management positions as
preparation for advancement to the middle management jobs. They all left the company
hoWever within two years of their recruitment.
Management reverted to its former policy of promoting employees from within and
experienced basically the same results as before. Faced with the imminent retirernent of
employees in several key middle management positions, the company decided to call in a
consultant who could suggest solutions.
Ouestions :
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(10 Marks)
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Third Semester MBA Degree E Dec.2015lJan.2016
Time: 3 hrs.
Services Marketing
Max. Marks:100
SECTION-A ,*r*',"h _
Note : Answer any FOUR questionsfrom Q.No.l to QNo.7, ,,0 ,
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3
4
5
6
What is expanded marketing mix of services?
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(03 Marks)
What do you understand by "moment of truth"?
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(03 Marks)
What is Mystery shopping? t""'"'i:'
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(03 Marks)
What is service recovery? Cite an example. , .: (03 Marks)
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What are boundary spanners? 103 Marks)
Explain the non monetary costs related to services. (03 Marks)
What is physical evidence? (03 Marks)
'EEgIoN - B
Note : Answer any FOUR questionsfrom QNo.l to Q.No.7.
Explain the service charactg6"iqtiCs that make it different from goods with its
implications. ,"-;a*' (07 Marks)
What are search versus experience versus credence qualities? Explain with appropriate
examples. ;' ;'-' (07 Marks)
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Explain the differo.nt$pes of service research. (07 Marks)
Explain the five dimensions of service quality of a service offering. (07 Marks)
What ate the major types of intermediaries used in distributing services? (07 Marks)
Explain the three basic marketing price structures and challenges associated with their use for
sertnces. (07 Marks)
" Discuss the strategic roles of servicescape. (07 Marks)
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SECTION - C
Note : Answer any FOUR questionsfrom QNo.l to Q.No.7.
I Explain the GAPs model of service quality with the help of diagram. (I0 Marks)
2 Describe the factors which influence the customer expectations of services. (10 Marks)
3 Explain the different levels of relationship strategies required for a service marketer for
segmentation and retention of consumers.
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(10 Marks)

6. Discuss the process of setting customer defined service standards.
Explain the HR strategies for delivering service quality through people.
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(10 $arks)
(10 Marks)
6 Discuss the four categories of strategies to match service promises with delivery.
(10 Marks)
7 What are the general guidelines for an effective physical evidence strategy to be
followed by a service organization? (10 Marks)
SECTION. D
CASE STUDY - [ Compulsory ]
AIR INDIA
The news headlines on 7th May, announced a strike by Air India Pilots. In thepast 5 years, Air
India passengers faced major flight delays and disruptions to their flight schedules due to strikes
over pay and promotion, loss making routes, and expensive plane purchases. Technically this
wasn't even a strike. Pilots had reported sick and were 'absent' from work.
Mrs. Divya had booked for 17th May from Hyderabad to Chicago (Via Delhr). She was travelling
alone with 15 month old baby. She had booked the tickets 7 6no,f.lths in advance to avoid paying a
higher fare at the last minute. She called the airline oa lff# May to reassure herself of the
departure timings for the next day. She was shocked to hear that the domestic flight from
Hyderabad to Delhi was cancelled due to shortage of pilots. The airline did not even bother to
notiff her. Air India reassured her that at least the fligtt from Delhi to Chicago was on schedule
"as of now". Divya started to panic and booked a flight to Delhi on another airline. hoping to
atleast make her Delhi-Chicago connectiorp* d
On arrival at Delhi, she saw hundreds'ofstranded passengers mobbing the Air India Counters.
Not a single seat in the waiting area was available. After talking to a waiting passenger, Divya
realized that he was waiting at pg"airport for the past 2 days after his first flight had been
cancelled. No alternative arrangpfuents had been made by the airlines. Other passengers fought
to get their checked-in luggage back. The passengers were complaining about the lack of
information
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Divya, on enquiring hhnt her own flight, was informed that it was cancelled. She spoke Calmly
to the staff and asked to be accommodated on another Air India or Paftner airline flight. The
employee seefnbd*unapologetic and unconcemed and simply stated, "There are no seats
available... as of now. I don't know how long You'll have to wait. If you want a refund, you can
claim it back in Hyderabad." Divya pleaded for a temporary accommodation for herself and her
baby{s employee signed and handed her over a sandwich and coffee voucher instead, saying,
thath hll he could do... as of now.
Divya, lost her temper like the other passengers and joined the mob of shouting passengers. The
Air India emptoyees responded, "what can I do? How am I responsible? It's the pilots who are
striking and we're left to deal with this bloody mess. I've been working for the past 16 hours
straight".
Questions:
a. What exactly went wrong? Why did it go wrong? Who was responsible? t05 Marks)
b. Could this situation have been avoided? If not, could it have been mitigated? (and if so,
(05 Marks)how?)
c. Discuss the services marketing triangle in the case of Air India? Justify. (05 Marks)
d. What service recovery do you recommend to Air India? Justify. (05 Marks)
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14MBAHR3Ol
Third Semester MBA Degree ion, Dec .2015 I J an.2016
Time: 3 hrs.
Industrial Relations and Legislations
Max. Marks:100
SECTION-A .,i i
Note: Answer any FOURquestionsfrom Q.No.l to Q.No-7,
1 Define 'Industrial Relations'
2 Mention any three pre-requisites of collective bargaining.
3 Distinguish between human relations and industrial relations
4 What are the principles of natural justice in the context of IR'?
5 What is the nature of industrial conflict?
6 What are the unfair labour practices?
7 Define'Gratuity'.
SECTION - B
Note : Answer uny
f?U",,,,.!'questionsfrom Q.No.I to Q.No.7.
1 What are the factors which affeot industrial relations?
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2 Explain the collective bargdg,ing process.
3 Explain briefly the rights and responsibilities of trade unions.
4 Write brief note on ftrCIdel Grievance procedure.
5 Explain the seltlement machinery available for industrial dispute.
6 Highlight the major features of contract labour Act.
7 Explain the concept and nature of Industrial employment (standing orders) Act,1946.
SECTTON - L
Note : Answer any FOUR questionsfrom Q.No.l to QNo.7.
I Critically examine the ILO's influence on legal enactments in India. (10 Marks)
2 What is 'negotiation'? Explain the types and techniques of negotiation. (10 Marks)
3 Bring out the employee relations in IT sector. (10 Marks)
4 Define 'Grievance'. Explain the forms and sources of Grievance. (10 Marks)
(03 Marks)
(03 Marks)
(03 Marks)
(03 Marks)
(03 Marks)
(03 Marks)
(03 Marks)
(07 Marks)
(07 Marks)
(07 Marks)
(07 Marks)
(07 Marks)
(07 Marks)
(07 Marks)
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8. 14MBAHR3Ol
5 What are the objectives and major features of industrial disputes Act? (10 Marks)
6 . Discuss employer's liability towards compensation for injured employees. (10 Marks)
7 Define 'contribution'. Examine the provisions related to employers provident funds
scheme. flO Marks)
SECTION . D
CASE STUDY - [ Compulsory ]
Mr. Valson, office manager (OM), KSW Trading company was wondering as to what could be
done to restore the punctuality of the staff in his office. A majority of the staff members were
taking time off from the work, on a number of occasions, during the day, which resulted in work
remaining incomplete and in the payment of overtime wages for its completion. Initially the OM
persuades and warns the staff to be punctual. None of this worked well. Failing in these
methods he resorted to punishment of the erring member of the staff. This led to some
improvement but not to the expected levels. He also felt that prolonged use of this method, lead
to more serious trouble. He therefore thought of ana[y,zng and identifying the root cause of the
problem. His own probe revealed that the unauthorized time off was used mainly for personal
work like shopping, meeting friends., coffee/tea biads etc., when caught, the general explanation
given by the staff member was that he had gone out for a cup of TeaiCoffee. The OM noticed
that no canteen facilities were available nearby, so he set up automatic coffee/tea vending
machine. But the move did not succeed as the staff complained that Coffee/Tea was not up to the
standard. The staff members protested and refused to use the machine.
Days passed by, One day it oceurred to the OM that the muster ro11 of the branch did not have
any provision of marking the period of the absence during the break. To overcome this he
decided to install a time clock with in and out 'for attendance. The staff was advised to use these
cards for marking their arrival and departure and the absence periods. The idea was brought to
the notice of the labour union. There was resistance initially. The OM convinced the staff
regarding the usago. During this period, the services of five staff members were terminated for
dishonesty and fraud. The OM paid surprise visits late night and found many disturbing
happenings. "
The OM$ bfforts in introducing discipline among the staff did not find acceptability by the
unions. At this stage, the Regional manager, who is aware of the latest development in the office
did not approve the OMs decision. RM suggested OM to get the whole scheme approved from
the top management. The meeting of OM with MD/CEO did not find favor either. The OMs
effort to convince the management was in vain. Even othet rnanagers, when contacted
individually, also did not favour the idea.
Questions :
a) Analyse the root cause for staff indiscipline
b) Identi$z the problems of loss of control over staff
c) Where did office manager go wrong in introducing corrective measures? (05 Marks)
d) How you would have handled the above situation in bringing discipline among the staff.T
(05 Marks)
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Time: 3 hrs.
I Explain the role of Retailer.
2 Explain the detail value chain.
3 Explain the method of Buying Merchandize.
4 Explain the different type of Retail Store locations.
5 Explain the principles of store design.
6 Mention the types of retail formats.
7 Explain the components of Retail Marketing Mix.
SECTION . B
Note : Answer any FO.UR questionsfrom Q.No.l to Q.No.7.
I Explain the Segmentation, Targetqggpnd Positioning approach in detail.
2 What do you understand by the following terms :
a) Visualmerchandizing b) Planograms.
3 Explain the importance of merchandize planning.
4 Explain the step5.involved in choosing retail site location.
5 What are the challenges faced by Retailers? Explain.
6 Explain'the process of Research used in deciding setting retail store.
7 Who is Retailer? How is retailer important channel member?
Third Semester MBA Oegree EI Dec.20L5 lJan.20l6
Retail Management
Max. Marks:100
SECTION - A
Note : Answer any FOUR questionsfrom QNo.l to Q.No.7.
SECTION . L
Note : Answer any FOUR questionsfrom Q.No.l to Q.No.7.
I Explain the major reasons for the growth of organized retail in India. (10 Marks)
2 Explain all the the three store layout with its advantage. (10 Marks)
3 Explain the retail price elements. What are the causes for Mark downs? (10 Marks)
4 Explain the role and relevance of customer relationship management in retail. (10 Marks)
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10. 5
6
Explain the steps involved in developing Retail strategy.
Explain the factors influencing the retail shopper buyer behavior.
Explain the various aspects of the ethical issues in retailing.
14MBAMM3O2
(10 Marks)
(10 Marks)
(10 Marks)
SECTION - D
CASE STUDY - [ Compulsory I
Shoppers stop, global retailers in India, was founded in 1991. K. Raheja group
the real estate company was the founder of shopper stop. When it began it was a single
store today it is a retail chain in 38 stores and 77 cities, offering men's wear women s
wear, children wear, home products, accessories, cosmetics, perfumes and jewellery.
Shoppers stop is a pioneer of organized retail in India, is the largest department
store chain, with alarge assortment of leading National, International brands. Tirc sru,.s
is popularly acclaimed by its customers, which is achieved due to experienced
professionals, supported by world class systems and practices. Shopper stop further
believes in providing customer priority which is why the loyalty programme of their's
has more than 2 million satisfied customers and it contributes to 75o/o of the sales. First
cttrzen loyalty programme is the most successful. Objective of this programme is to
ensure customer delite and customer satisfaction. This First Citizen programme
customer group analysis shows that lpepbers retain to this programme due to these
benefits.
- Reward points can be redeemed for a wide variety of merchandize.
- Exclusive schemes benefit promotions, Invitation to exclusive event.
- Exclusive First citizen lounge services for relaxation. Special preview for sale.
- First crtizenupdated through unique service SMS, phone.
Shoppers stop is associated with Citi Bank to provide this programme, which help to
manage the account, they can also opt for financial services, EMI option. This loyalty
programme most sueCessful in the industry.
Question :
a. Retail format of shoppers stop is
format?
department store. Explain. How successfirl is this
(10 Marks)
is successful. Explain how the programme is
(10 Marks)
b. Loyalty programme of Shopper's stop
designed to retain customers.
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Time: 3 hrs.
1 Define banking.
2 Distinguish between particular lien and general lien.
3 Differentiate between a cheque and bill of exchange.
4 What is a universal bank?
5 Expand MICR.
6 Explain cheque truncation.
7 What is an exchange rate?
What do you mean by Forex?'What are the features of Forex markets?
Principles and P
Max. Marks:100
SECTION . A
Note : Answer any FOUR questionsfrom QNo.I to Q.No.7-
(Q3 Marks)
(03 Marks)
(03 Marks)
(03 Marks)
(03 Marks)
(03 Marks)
(03 Marks)
SECTION - B .
Note : Answer any FOUR questionsfrom Q.No.l to Q.No-7.
I Explain the role and importance of commercial'banks in India. (07 Marks)
2 What do you mean by 'Term deposits' account? What are its features? (07 Marks)
3 What is 'Dishonour of negotiable instru{laQ$;, How can a negotiable instrument be dishonored
by non - acceptance? (07 Marks)
4 What is internet banking? Bring oUt the advantages and disadvantages of internet banking.
(07 Marks)
(07 Marks)
What do you mean by llPj;counting of bills"? What are the advantages of discounting of bills?
5
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7 Explain the purposes and objectives of asset - liability management in banks.
SECTION. C
Note : Answer any FOUR questionsfrom Q.No.l to Q-No-7-
1 Write short notes on : i) Primary and secondary functions of banks ii) Credit creation
iii)'Role of banks in the Indian economy iv) RBI as a regulator.
Explain briefly the settlement of death claims.
Who can endorse a negotiable instrument? Do you think they are a perfect replacement
for physical movement of money? Explain. (10 Marks)
4 What is factoring? What are the different types of factoring? Explain them briefly.
(10 Marks)
5 Explain the role of ECGC(Export credit guarantee corporation). (10 Marks)
6 What is factoring? What are the different types of factoring? Explai" ,n"Trf#;.{I,
7 What is asset-liability committee (ALCOX What are its functions? (10 Marks)
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12. SECTION. D
CASE STUDY - [Compulsory]
Break through in funds transfer :
In may 2l04,the curtain was finally lifted on the much discursed real time gross settlement
(RTGS) system, which many analysts considered, would revolutionize funds transfer in the
Indian banking sector.
RTGS is an electronic funds transfer system designed to allow the redl iime settlement of
inter bank payments in a fully secure environment.
It enables companies to transfer outstanding funds between banks in real time, thus allowing
them to settle payments instantaneously and manage their working capital better. It is also
expected to save significant amounts of money in interest payments on floating funds lying in
banks.
The first RTGS transaction took place when standard.chartered Bank(SCB) executed a deal
for Hindustan Lever Ltd., (HLL) with state bank of India(SBI) being the receiving bank. The
amount transferred to SBI was Rs. 100 million. Several commercial banks in India had been
involved in the phased implementation of RTGQ pfeeveral preceding months.
Some of the early adopters of RTGS were standard chartered Bank(SCB), state Bank of
India(SBI), housing development finance corporation (HDFC) and Saraswat Bank. Industrial
Bank was also close to implementing the system.
Commenting on the implementatidh 6f RTGS, a senior official at the reserve bank of India
(RBI) said, "We have achieved a vbry significant landmark in migrating high value funds
transfer from paper - based system to electronic based paper system'.
RTGS was the latest in theline of payment delivery systems that have been implemented in
the Indian banking sector since the 1990s.
Some of the systerms''iihplemented earlier included the electronic clearing service(l995),
electronic funds transfer (EFT) facility (1997) and special electronic funds transfer system
(2003). Changes in the Indian banking sector in the late 1990s and early 2000s, are expected to
create high value for customers as well as the banks involved.
14MBAFM3O1
(10 Marks)
(10 Marks)
Queq[ip4s:
a. What is RTGS? What are its advantages?
b. What is electronic fund transfer? What are its uses to business houses?
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Third Semester MBA Degree E
What is leveraged lease?
Distinguish between operating lease and financial lease.
Write short notes on: i) factoring ii) forfeiting.
What is the role of the underwriter?
Discuss the general responsibilities of a lead manager.
What are pre and post issue guidelines of SEBI for merchant banker?
What are custodial services?
Write a short note on:
i) Housing finance
ii) Microfinance
What is a venture capital fund? Explain.
What do you mean by call money market?
Briefly explain the role of NSDL and CDSL in the capital market.
Discuss in detail the principal businesses of investment banks.
lnvestment Banking and F nancial Services
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Time: 3 hrs.
Note: l. Answer any FOURfull questionsfrom Q.No.l to QNo.7.
2. Questiom No. 8 is compulsory.
I a. Mention the functions of investment banks.
b. What are the differences between investment bank and commercial bank?
c. Explain the role of RBI as a regulator.
Who is a depository participant?
What is credit rating? How does it help the investors?
Illustrate and explain the debt securitization process/mechanism.
2a.
b.
C.
a. Name the participants in money market. (03 Marks)
b. Discuss in detail the different money market instruments available in India. (07 Marks)
c. What is depository system? Explain briefly the functions of depository. (10 Marks)
8 CASE STUDY: (compulsory)
A company needs equipment which costs Rs.15 lakhs for production purpose. Due to lack of
funds, the company has to either borrow funds or lease the equipment for 5 years. lf it is
borrowed, the interest rate is l5oh. It has a salvage value of Rs.1,50,000 at the end of
5 years. In case the equipment is taken on lease, an annual rent of Rs.4,95,000 is charged at
the end of the year. Depreciation is allowed at l5o/o on the equipment using WDV method.
The company is in the tax bracket 9f 50%. Applying the discounting rate of l4%. Evaluate
both the options and offer your comments. (20 Marks)

14. USN
Time: 3 hrs.
Net Profit: 190
Totalrevenues:1100
6 Consider two stocks P and Q
Third Semester MBA Degree
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n, Dec.201S/Jan.2016
Max. Marks:100
Q3 Marks)
(03 Marks)
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SECTION _ A
Note : Answer any FOUR questionsfrom Q.No.l to Q.No.7.
lnvestment Management
Average equity: 538
Average total assets : 958.
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1 Distinguish between investment and speculation.
2 What is book building?
3 What is meant by Beta of a stock?
4 What is bond indenture?
5 What is RSI?
6 What is meant by Markowitz efficient &ontier?
stock. What is the intrinsic value of the equity share of Pioneer?
5 Ppqpare a Du-pont equation from the following information:
1
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SECTION _ B
Note : Answer any FOUR questionsfro* Q.No.l to Q.No.7.
Explain the attributes that one should'iqonsider while evaluating an investment. (07 Marks)
Explain the three important ways in which a company may raise equity capital in the
primary market. (07 Marks)
*Jk i''
3 "Unsystematic risk can Uetninimized, systematic risk can be managed" - Do you agree?
How? (07 Marks)
4 The current dividend on ar equity share of Pioneer Technology is t 3.00. Pioneer is
expected to enjoy an above-normal growth rate of 40% for 5 yeais. Thereafter, the growth
rate will'rfall,,and stabilize at L2oh. Equity investors require a retum of l5o/o from Pioneer's
Stock P Stock O
Expected return I6% t2%
Standard deviation $% 8%
Coefficient of correlation 0.60
(a) What is the covariance between stocks P and Q?
(b) What is the expected return and risk of a portfolio in which P and Q have weights of 0.6
and 0.4.
7 Explain the pros",and cons of investing in a mutual fund.
1 of3

15. l4MBAFM3O3
SECTION _ C
Note : Answer any FOUR questionsfro* QNo.l to Q.No.7.
Explain the following money market instruments:
(r) Treasury Bills
(ir) Commercial papers
(ii| Certificate of Deposits
(iv) Repo
(v) CBLO
Explain briefly the Bombay stock exchange
Nifty Index (Nifty).
(10 Marks)
(10 Marks)
sensitive index (sensex) and the S&P CNX
(10 Marks)
A portfolio consists of 3 securities 1, 2 and 3. The properties of these securities are:
w1 : 0.3, wz : 0.5 and wr : 0.2. The standard deviation of returns on these securities
(inpercentage terms) are: ot:6, oz:9 and o:: 10. The correlation coefficients among
security returns are pD : 0.4, pr: : 0.6, pzt : 0.7. What is the standard deviation of
portfolio return?
The following information is available on a bond :
Facevalue:{100
Years to maturity : 6
(r) What is the duration of the bond?
(ii) What will be the change in the price of the bond, if the interest rate changes by l%.
(10 Marks)
Explain the key macro-economic variables and their impact on stock market? (10 Marks)
The fbllowing table gives an analyst's expected return on two stocks for particular market
returns:
MarkehR.eturn Assressive Stock Defensive Stock
6% 2% 8%
20 30 t6
What are the betas of the two stocks?
What is the expected return on each stock; if the market return is equally likely to be
60/o or 20%?
c) If the risk-free rate is 7o/o and the market return is equally likely to be 60/o or 20oh. What
is the SML?
d) What are the alphas of the two stocks? (10 Marks)
tual funds, A, B and C, and the market.7 Consider the following information for the threewlng rn IOn l()r ule tlllee Illutual lullus. A. D a
Mean return (%) Standard deviation (%) Beta
A t2 18 l.l
B 10 15 0.9
C 13 z0 1.2
Market Index 11 t7 1.0
The mean risk-free rate was 6o/o. Calculate the Treynor measure, Sharpe measure and Jensen
measure for the three mutual funds and the market index.
Coupon rate: I2o/o payable annually
Current market price : < 110.
a)
b)
2 of3
(10 Marks)

16. BAFM303
SECTION - D
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information regarding his favourite stocks. He wants to invest in allArul got the following
four stocks equally.
Stock CX, p o?,
I t.27 1.50 50
2 r.02 1.0s 40
J 2.48 1.37 20
4 0.47 0.86 35
The market variance is 25. The markets' expected return is 20Yo.
(a) What would be Arul's portfolio return and risk?
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enhance his earnings? () : ' (20 Marks)
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Gompensation and Benefits
Max. Marks:100
SECTION. A
Note : Answer any FOUR questionsfrom Q.No.l to Q.No.7.
Time: 3 hrs.
1 Define compensation.
2 What do you mean by internal alignment?
3 Why to perform job analysis?
4 How do you refer content and value?
5 What do you mean by Benefits?
6 What is pay for performance?
7 What is expatriate pay?
7 Bring out various social security benefits.
SECTION . C
Note : Answer any FOUR questionsfrom Q.No.l to QNo.7.
1 Give the framework of pay model for examining cur:rent pay system.
2 List and describe the major factors that shape the internal structure of pay.
3 "Job analysis procedure is a review, collection, analysis and methods of data".
Summarize.
4 What do you mean by point method? Interpret points in point method.
SECTTON - B
Note : Answer any FOUR questionsfrom Q.No.l to Q.No.7.
I What compensation strategic choices help achieve company's competitive strategy?
(07 Marks)
2 Explain in brief several ways to judge job analysis. (07 Marks)
3 What do you mean by job evaluation? Enumerate major, decisions in job evaluation. (07 Marks)
4 What shape external competitiveness? (07 Marks)
5 Write in detail on legally required benefits. (07 Marks)
6 What is social contract? What are three general compensation strategies at global level?
(07 Marks)
(07 Marks)
L of2

18. l4MBAHR3O3
5 Enumerate and elucidate on exhaustive list of all pay for performance plans? (10 Marks)
6 Who are special groups? Elaborate? Explain. (10 Marks)
7 Describe several legislations which provide for social security of industrial workers.
(I0 Marks)
SECTION - D
CASE STUDY - [Compulsory ]
As a Google hired into our Bangalore engineering centre you will take on projects that match
your background and interests and will work with peers in other Google offices. Those who join
us can expect an outstanding work environment and the satisfaction of tackling source of the
most interesting challenges in computing today.
Benefits of working at Google includes
. Medical insurance
' Life insurance
r Business TraveVPersonal accident insurance
. Provident Fund
. Vacations days and holidays
. Sick time, maternity leave, Paternity leave and famiiy care.
Google India Benefits : when it comes to benefits, Google goes beyond the basics so that you
can focus on what you love about life at work and at home. That's why our benefits lead the
industry. We also created several innovative prografilmes that simply make life better. No matter
what kind of life you lead it can be healthier, less complicated and more fun at Google. Health
and wellness, Medical insurance cash hospitalizationbenefits include coverage provided enough
through an insurance policy. Hospitalization coverage t 500000 Google pays 100% of the cost
of the hospitalization benefits for you'and your eligible dependents parelrts, eligible for wealth
care coverage.
. Life lnsurance
Coverage at 2 times base earnings Google pays 100% coverage
. Business travel Accident
Coverage at 2 times base eaming to a maximum of US $ 500000.
r Personal aecident Insurance
Covers 2 times the base earnings Google pay 100% of coverage
. Retirement and savings
. Provident Fund
Google will provide at !2o/o employer contribution
. Vacation
20 days per year
' r Holidays
12Paid holidays
r Sick Time
12 days per calendar year
Ouestions:
a. Why the growth in employee benefits?
b. What are the key issues a company considers in planning benefits?
c. Google follows a flexible benefit plan. Comment.
d. What are the advantages of Google benefit plan to company and to employee?
**rrA*
2 of2
(05 Marks)
(05 Marks)
(05 Marks)
(05 Marks)