1. Five Hundred Million Reasons
550 Million Reasons
Your Amutah Should Reach out to
Evangelical Christian Zionists
Israel Gives
October 21, 2015
Shlomo Schreibman
Vice President of Israel Media Network
Tuly Weisz
Publisher of Breaking Israel News

2. You will not hear the words
“Fundraising”,
“dollars”,
or “shekels”
in this entire presentation.
(but don’t leave - it’ll be worth it!)

3. ➔ From Columbus, Ohio
➔ Synagogue Rabbi for 5 years
➔ Hated Fundraising
➔ Made Aliyah in 2011
a little about myself

4. ➔ Israel365
➔ Breaking Israel News
➔ Judaica Store
➔ Israel Media Network
a little about myself

5. Jews have good reason to be suspicious of
Christians

6. Reason #1
2,000 year history
of Christian Anti-Semitism

7. Reason #2
Aggressive Proselytizing and
Missionary Activity

8. Reason #3
Extreme positions on
social issues

9. Christian Zionists:
These are not your grandparent’s Goyim

10. 7 Billion people worldwide
2 Billion Christians
1 Billion Protestants
550 Million Evangelicals
13 Million Jews

11. What “Really”
Motivates Christians
to Support Israel?
1. Repentance
2. Appreciation
3. Genesis 12:3

13. Tourism

14. Political Support

15. Philanthropy

16. How can my Amutah reach out to
Evangelical Christian Zionists?

17. Must find the common ground between
Jews and Christians

18. Our Shared Heritage: The Bible

19. Tell your story in a way Christians can
understand and appreciate

20. Case Study #1: Magen David Adom
Challenge:
How to get Christians to care about the importance of MDA?

21. Solution: The Israel Prayer Alert Newsletter

22. Case Study #2: Keren LIBI
Challenge:
How to advertise to Jewish and Christian donors at the same time?

23. Solution: The 2014 IDF Calendar

24. Solution: The 2014 IDF Calendar

25. Case Study #3: Min HaTeva Honey
Challenge:
How to sell Israeli honey beyond the Jewish market, to non Jews?

26. Solution: Quote from the Bible, of course!

27. Case Study #4: Shavei Israel
Challenge:
We get great PR, but how do we “convert” the traffic?

28. Solution: Tell your story in an eBook
- and give it away for free!

29. Case Study #5: Meir Panim Soup Kitchen
Challenge:
We’re doing great things, but no one is hearing about it!?

30. Solution: Story Telling and Native Advertising

31. Story telling is cute for bed time,
but how do I see results?

32. Measuring Success:
If you can’t measure it, you can’t manage it

33. What is the alternative?
Banner Ads?

34. Average click-through rate for
banner ads is 0.1%
- Hubspot

35. Thanks for Listening
Now go tell your story to 550 Million
Evangelical Christian Zionists!
Shlomo Schreibman
Shlomo@IsraelMediaNetwork.com
Tuly Weisz
Tuly@BreakingIsraelNews.com