Voodoo is a juice company that manufactures 100% fruit and vegetable juices using an advanced technology. It aims to be India's premier fruit juice company offering nutritious drinks to consumers. Voodoo grows its own certified organic crops and uses natural pest control methods. It faces competition from established brands but sees an opportunity in the growing fruit and vegetable drink market. Voodoo plans to target different age groups and establish a production and distribution network across India to achieve its goal of gaining 5% market share within a year.

2. Juice,
Tender
coconut
water &
fruit
drinks.
100%
ESSENTIAL
VITAMINS
AND
MINERALS
.
Unique
position with
its advanced
technology
to
manufacture
a Juice that
has many
different
flavours, for
customer
satisfaction.
Low in
sugar,
Tooth
friendly
and
CAFFEINE
free.
Eco-
Friendly

3. WHY ?
Fruit and Vegetable
drinks growth @
30% - 40%.
Carbonated soft
drinks growth @
4% - 6%.
Users perceive fruit
juice as a healthy
drink.

4. “To be a leading producer of fruit juices based on
dedication to nature, corporate and process
hygiene, dynamic leadership and commitment to our
partners and stakeholders.”
“To be India’s Premier Fruit Juice Company,
offering nutritious & superior quality
drinks to its consumers. We would be the best in
terms of consumer
value, employee talent, and
consistent and predictable growth.”

5. VOODOO is the only global
juice brand to grow,
harvest and process plants
on its own certified organic
farms.
We will grow our crops in
accordance with nature.
We feel that replenishing the
soil, rather than depleting its
nutrients, would ultimately
produce better crops.
Natural enemies of pests;-
Ladybugs, green
lacewings, hawks, owls,
sheep, and other natural
predators control insects
and vertebrate pests.

7. 35%
25%
15%
13%
2% 2%
4% 4%
Dabur Real Pepsi Tropicana Parle Frooti
Coca Cola's Maaza Godrej Jumpin Pro Soya,s Soya Milk
Nestle's Milo Others -Soft drinks
DRINKS
Market Share of Competitors

8. Tiger Competitor
• Counter attack every strategy
• Aggressive
• Few in number
• example: Coca-Cola, PepsiCo
Strategic Competitor
• Reacts to a select strategy
• Mediocre
• example: Parle Agro
Stochastic Competitor
• Unpredictable
• Weak in nature; can
become strong
• example: Mother Dairy
Laid Back Competitor
• Confident about their
product
• Defensive
• Generally monopolies
• Brand Loyal Customers
• example: Dabur

9. STRENGTH
 Adequate availability of raw
materials
 Price, a competitive
advantage
 Natural product
WEAKNESS
Seasonal availability of
fruits
 Brand Acknowledgement
 Late entry into the market
 Participation with a growing
industry
 Competitive advantage over
carbonated soft drinks
Health conscious customers
Cut throat competition
Rising Global Warming
THREATSOPPORTUNITY
SWOT
ANALYSIS

10. Primary Market
• – Kids – Fond of Fruit Juice
(fond of mango,
strawberry)
• – Teens – More
experimental
• – Youth – Experimental
and more buying power
• – Working People- Energy
drinks
• – Housewives- family care
• – Elderly people- Health
conscious
Secondary Market
• – Travel Industry
• – Airlines, Railways
and Local Transport
Systems
• – Movie Theatres,
Malls, Jogging Parks.
• – School, Colleges ,
Hotels, Restaurants,
etc.

11. 1) Geographic variables
Density of Area: Urban,
Semi-urban, Rural.
Metropolitan Cities (Delhi,
Mumbai, Kolkata,
Hyderabad etc) major
cities/towns of the states.
2) Psychographic variables
PERSONALITY NO
LIFESTYLE YES

12. 3) Demographic variables
Age – all age
group
Gender –
Both Male
and Female
Income –
price sensitive
customers
Occupation –
student,
working and
retired people

14. Voodoo will produce juice in the following varieties :
• Mixed Fruit
• Alovera
• Beetroot
• Pomegranate (Anaar)
• Apple
• Orange
• Pineapple
• Grapes
• Guava
• Mango
• Tender coconut
Voodoo is a 100 percent pure juice.

15. •Environment friendly.
•The wine’s packaging is an environmentally friendly,
with 93% wine and only 7% packaging, containing less
carbon footprint.
• Everything is 100% natural, they use the sugarcane
pulp paper, coated with sugarcane lignin and printed
using vegetable-based inks. The pulp paper is very much
recyclable, and it minimizes greenhouse emissions too.
•The concept off the drawing board.

16. Our product lie in Introduction
Period of PLC :-
 Low sales
 High costs per customer
 Negative profits
 Innovator customers
 Few competitors
Objective: To create awareness
of product
 Offer a basic product
 Price at cost-plus
 Selective distribution
 Awareness – dealers and
early adopters
 Induce trial via heavy sales
promotion

17. • Our product will be lie on
penetration strategy with
high quality & low price.
• For introducing new product.
• Price low to capture market
share.
• Rates:400ML PET Pack@20/-
1200ML PET Pack@80/-
• Priced taking into
consideration its niche
quality.

18. VARIABLE COST
Repairs To Machinery 423
Direct Labour 18000
Raw Material 77335
Primary Packing Material 50071
Power and Fuel 4239
Stores and Spares 1172
Excise Duty 3099
Sales tax 289
Freight 6287
Travel and Conveyance 3007
Commission and Discount 3166
Total Variable costs 167088
FIXED COSTS Rs.in Hundreds
Depreciation on Building 727
Depreciation Plant & Machinery 2118
Depreciation lease on land 10
Rates And Taxes 348
Depreciation Vehicle 196
Depreciation furniture & fixtures 170
Depreciation computer 275
R&D 368
Remuneration 76
General Expenses 9201
Security 446
Insurance 286
Salary 2192
Telephone and Fax 355
Legal and Professional 2159
Repair and Maintenance Building 281
Processing charges 2098
Other Repairs 678
Rent 2132
Advertisement 39019
Total Fixed costs 63135

19. All the expenses have been classified under two
categories of cost:
•Fixed cost
•Variable cost
Fixed cost as a % of Total Cost 27.423
Variable cost as a % of Total Cost 72.575
Break Even Sales Fixed cost/(P/V ratio) 1,29,33,600.24
P/V ratio Contribution / Sales )*100 3737.91/16910.06 =0.48815
Sales 3,26,43,700
Fixed Cost 63,13,500
Variable Cost 1,67,08,800
Contribution 1,59,349
P/V Ratio 0.488146258
Total Cost 2,30,22,300

20. •Fruits such as Orange, Apple, Pineapple etc would be
produced in Kullu.
•Mango would be produced in Hazira and Dahej.
•Coconut from Kerala and other costal area.
•Expanding its reach in the food-service industry by
securing placements in hospitals, airlines, railways,
hotels and restaurant.

21. NORTH
INDIA
SOUTH
INDIA
EAST
INDIA
WEST
INDIA

22. Adopted 360 degree marketing
Road Shows (BELOW THE LINE)
C
o
n
t
e
s
t
s
Sponsoring the events
Award functions
Purchase one Party pack and get one
family pack Voodoo.
Give 5 rapper of family pack Voodoo and
get one large size cup free
Television Commercials
S
a
m
p
l
i
n
g

23. Tie – Up Promotion Strategy
• We will tie up with PVR cinemas
to increase our branding.
`in-film advertising'
• Example : In movie ‘Yaadein’ –
Pass-Pass, Hero cycle, Coca cola..
Change beverage choices in vending
machines at school and collages
Vending Machines
WEB MARKETING
•Twitter
•Facebook, etc

24. Target of capturing 5% of the market share within a year and
15% by 2017-end.
Initially we would be outsourcing the processing of fruits,
but after 3 years we would check the feasibility of starting
our own processing plant.
R&D Department to be set up, in order to facilitate
innovation in existing products.
We would open Satellite Branches in Major Cities to facilitate
product training & improve on Market Share.
Voodoo will be undertaking a host of energy conservation
measures.

25. www.mofpi.nic.in
www.exportersindia.com
www.news.reportlinker.com
www.indiaagronet.com
www.hpagrisnet.gov.in

26. We came to know about consumer
behaviour towards different brands on
different criteria's- Shobhana Tiwari
I came to know more about manufacturing
processes and marketing strategies. My
passion for establishing my own business
increased- Arnav Saraswat
I came to know how marketing plans are
made and how we can attract customers
towards our product- SONIKA RAWAT

27. THANK
YOU