You can have the coolest store in the world, with the best products, top of the line customer service, and the best looking guys and gals working behind the counter, but none of that matters without your customers. Sure, fancy signs and pretty faces may get people to poke their heads in and look around, but it’s certainly not an ideal recipe for customer retention. So what is then? Unfortunately, there’s no magic wand to wave or secret potion to drink. However, there are a few steps you can take to help keep ‘em coming back.

1. How to Keep Your
Customers,
YOUR Customers
http://blog.bindo.com/small-business-retail-
tips-for-customer-retention

2. How to Keep Your Customers, YOUR Customers
"Image courtesy of 2nix/FreeDigitalPhotos.net"
• You can have the coolest store in
the world, with the best products,
top of the line customer service,
and the best looking guys and
gals working behind the counter,
but none of that matters without
your customers.
• There are a few steps you can
take to help keep ‘em coming
back.

3. 01 | Knowledge is Power
• Personalize the experience for each
customer to show them that you care.
• By keeping tabs on your customer’s
previous purchases and email
addresses
• Let them know about new products
they may like based on their previous
purchases
• Keep them informed about upcoming
deals and discounts
"Image courtesy of
ddpavumba/FreeDigitalPhotos.net"

4. 02 | Customer Loyalty is a Two-Way Street
"Image courtesy of
manostphoto/FreeDigitalPhotos.net"
• Give them discounts and deals
for things that they care about.
• Send your customers discounts
and deals based on what they
have previously purchased.
• Using buzzwords like “VIP
Deal” or “10% off today only!”
are great ways to incentivize
your customers and continually
drive traffic.

5. 3. Create a Community
• Make them feel like they have a
stake in your business or have had
a role in your store’s success.
• By having customers fill out a
survey and reporting the results
back to them
• Make sure that you’re not
bombarding them with surveys
every time they come into your
store
"Image courtesy of David Castillo
Dominici/FreeDigitalPhotos.net"

6. 4. Referral Programs
"Image courtesy of Stuart Miles/FreeDigitalPhotos.net"
• One of the best word-of-mouth
incentives a business can offer.
• It’s a great way to get people
talking about your business.
• Studies have shown that by
offering as little as 10% off of a
purchase, customers will refer
friends and family to your store,
bringing in new customers as well
as bringing back your old ones.

7. Bindo is not just a cloud-based iPad
POS; it’s a way of doing business.
hello@bindo.com