1) The document outlines the key steps in the strategic management process including analyzing the external and internal environment, formulating strategies, implementing strategies, and evaluating results.
2) It describes different types of organizational strategies such as corporate strategies for growth, stability, and renewal as well as business-level strategies around cost leadership, differentiation, and focus.
3) Emerging trends in strategic management are discussed like the need for strategic flexibility, applying e-business techniques, and becoming more customer-oriented and innovative.
10. Exhibit 8–2 Components of a Mission Statement Source: Based on F. David, Strategic Management , 11 ed. (Upper Saddle River, NJ: Prentice Hall, 2007), p.70.
11.
12. Exhibit 8–3 Corporate Rankings (partial lists) Sources: “America’s Most Admired Companies,” Fortune , February 22, 2006, p. 65; “The 100 Best Companies to Work For,” Fortune , January 11, 2006, p. 89; R. Alsop, “Ranking Corporate Reputations,” Wall Street Journal , December 6, 2005, p. B1; and “The 100 Top Brands,” BusinessWeek , August 1, 2005, p. 90. Interbrand/ BusinessWeek 100 Top Global Brands (2005) 1. Coca-Cola 2. Microsoft 3. IBM 4. General Electric 5. Intel Harris Interactive/ Wall Street Journal National Corporate Reputation (2005) 1. Johnson & Johnson 2. Coca-Cola 3. Google 4. United Parcel Service 5. 3M Company Hay Group/ Fortune America’s Most Admired Companies (2006) Great Place to Work Institute/ Fortune 100 Best Companies to Work For (2006) 1. General Electric 2. FedEx 3. Southwest Airlines 4. Procter & Gamble 5. Starbucks 1. Genentech 2. Wegman’s Food Markets 3. Valero Energy 4. Griffin Hospital 5. W. L. Gore & Associates
29. Exhibit 8–6 Forces in the Industry Analysis Source: Based on M.E. Porter, Competitive Strategy: Techniques for Analyzing Industries and Competitors (New York: The Free Press, 1980).
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