2. Generic Business Model in Bollywood
Costs Involved
Fees (Actors, Technicians, Marketing and Promotional Overhead, Interest and
Production Expenses Distribution Expenses
Crew Members) Expenses Taxes
Revenues
Music Rights + Home Overseas Theatrical
India Theatrical Share Satellite Rights
Video + Ringtones Share
Return On Investment = Revenues Generated – Total Cost Incurred
3. Business Metrics for Bollywood
First day revenue
Number of tickets sold
• Occupancy in theatres during first week
Customer segment
• Target Market : Adult, Family, Kids etc.
Average number of screens
Verdict
4. Business Metrics for Bollywood
(continued)
Total cost of production
Total revenue
Promotion strategy
Awards won
Movie rating
5. Comparative Analysis
Gangs of
Metrics Dabang
Wasseypur (1&2)
• First day revenue • Rs 3.03 Crores + • Rs 14.5 Crores
Rs 3.12 Crores
• Length of movie • 159 min, 158 min • 150 mins
• Customer • Adult • Family
Segment
• Avg No. of • 1000 • 1800 (India) + 300
Screens (Overseas)
• Verdict • Plus • Superhit
6. Comparative Analysis (continued)
Gangs of
Metrics Dabang
Wasseypur (1&2)
• Total cost of • Rs 18.4 Crores • Rs 30 Crores
production
• Total revenue • Rs 30.84 Crores + • Rs 218 Crores
Rs 22 Crores
• Promotion • Cannes Film • Theatrical Trailer
strategy Festival
• National Film
• Awards won • None Award
• Movie rating • 3.5 out of 5 • 4 out of 5
