Details of porter's five forces with the automobile industry and empasis on Tata motors on the whole.

1. By
Anuroop Bose
Brij Mohan
Shofale Ganguly
Nikhileshwar Rao
Shravya Reddy

3. Porter’s Five Forces Chart

4.  India’s largest and most trusted
Multinational Conglomerate.
 Founded by Jamsetji Tata in 1868.
 Headquarters in India.
 It comprises over 100 operating companies,
with operations in more than 100 countries
across six continents, exporting products and
services to over 150 countries.
 The revenue of Tata companies, taken
together, was $103.27 billion (around
Rs624,757 crore) in 2013-14, with 67.2
percent of this coming from businesses
outside India.
 Around 581,000 employees worldwide.

5.  India’s largest automobile company.
 It has revenues of INR 2,32,834 crores (USD 38.9 billion) in
2013-14.
 It is the leader in commercial vehicles in each segment, and
among the top in passenger vehicles with winning products
in the compact, midsize car and utility vehicle segments.
 Also listed in the New York Stock Exchange (September
2004), has emerged as an international automobile company.

6.  Large industry size
 Fast industry growth rate

7.  High competition among suppliers
 Diverse distribution channel
 Low cost of switching suppliers
 Volume is critical to suppliers

8.  Driving prices far below
competitors, causing
them to exit, thus
shifting power with
buyers back to the firm.
 Low buyer price
sensitivity.
 Large number of
customers.

9.  Price band.
 Substitutes performance.
 High capital requirements
 Strong distribution network required.
 Advanced technologies are required.
 Industry requires economies of scale.
 Entry barriers are high.